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ST. XAVIER’S COLLEGE RANCHI
(AN AUTONOMOUS COLLEGE UNDER RANCHI UNIVERSITY)
Department of BBA
Proposed Syllabus for 2021 Academic Session
Under Choice Based Credit System of UGC
NAAC ‘A’
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Human Resource Management and Advertising in International Business, Summaries of Management Theory
An outline of the Human Resource Management (HRM) subject in the context of International Business. The subject covers various topics including Advertising Management, Retail Management, Merchandise Management, Retail Pricing Strategy, Retail Promotion Strategy, Retail Location Strategy, Customer Buying Behaviour, and International Human Resource Management. Students will learn about the fundamentals of HRM, advertising, retailing, merchandise management, retail pricing strategy, retail promotion strategy, retail location strategy, and international human resource management. The document also includes references to various books for further study.
What you will learn
- What are the characteristics and functions of Retailing?
- What is the importance of location decision in Retail Location Strategy?
- What are the key processes of Talent Management?
- What is the role of Human Resource Management in effective business administration?
- What are the objectives of the Advertising Management section of the HRM subject?
Typology: Summaries
2021/2022
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ST. XAVIER’S COLLEGE RANCHI
(AN AUTONOMOUS COLLEGE UNDER RANCHI UNIVERSITY)
Department of BBA
Proposed Syllabus for 2021 Academic Session
Under Choice Based Credit System of UGC
NAAC ‘A’
Undergraduate Degree Programme: Bachelor in Business Administration (B.B.A.):
- It is a three- years programme consisting of six semesters and a total of 26 courses comprising of 140 credits.
- Semester-wise distribution of marks and credits may vary from programme to programme but total marks and credits shall remain the same.
- There will be two components of evaluation: Continuous Internal Assessment and an End-Semester examination. In a course marks assigned for internal assessment may vary from programme to programme. Scheme of internal assessment will be as detailed below.
- A student shall have to obtain a minimum of grade C in a course to be deemed as ‘Pass’.
- Grade in a course shall be awarded on the basis of marks obtained in internal assessment and End Semester examination taken together.
- All other provisions regarding the conduct of the Continuous Internal Assessment and End-Semester Examinations, attendance requirements, examination fee requirements, re-registration, declaration of Grade, promotion to higher semester, matters related to the use of unfair means in examinations, and the award of degree shall be the same as provided for any other programme being run by the college.
Annexure:
Semester - I
Subject Code Title of the Course Lecture Hours per Week Marks Total Marks Credits CIA ESE Guided Unguided BBA/AECC/ Environmental Science 03 - 100 100 2 0 BBA/C/ Principles& Practices of Management 06 30 70 100 4 2 BBA/C/102 Business Statistics 06 30 70 100 4 2 BBA/GE/ Ethics & Corporate Social Responsibility 06 - 100 100 4 2
Semester – IV
Subject Code Title of the Course Lecture Hours per Week Marks Total Marks Credits CIA ESE Guided Unguided BBA/C/ Business & Marketing Research 06 30 70 100 4 2 BBA/C/409 Macroeconomics 06 30 70 100 4 2 BBA/C/ Financial Management 06 30 70 100 4 2 BBA/GE/ Any one form the list of Generic Elective / Inter Disciplinary Courses 06 - 100 100 4 2 BBA/SEC/ Any one form the list of Skill Enhancement Course
- 50 50 2 0
Semester – V
Subject Code Title of the Course Lecture Hours per Week Marks Total Marks Credits CIA ESE Guided Unguided BBA/C/ Quantitative Techniques for Management 06 30 70 100 4 2 BBA/C/ Legal Aspects of Business 06 30 70 100 4 2 BBA/DSE/501 Elective – I 06 30 70 100 4 2 BBA/DSE/502 Elective – II 06 30 70 100 4 2
Semester – VI
Subject Code Title of the Course Lecture Hours per Week Marks Total Marks Credits CIA ESE Guided Unguided BBA/C/ Business Policy & Strategic Management 06 30 70 100 4 2 BBA/C/ Financial Institutions & Markets 06 30 70 100 4 2 BBA/DSE/603 Elective – III 06 30 70 100 4 2 BBA/DSE/604 Elective – IV 06 30 70 100 4 2
Skill enhancement Course (SEC - Choose any Two, one each from semester III&IV) Semester - III
- IT Tools for Business
- Personality Development & Communication Skills
- Financial Software Package (s) Semester – IV
- E-Commerce
- Statistical Software Package
- Summer Internship Generic Elective / Interdisciplinary Course (Choose Any Four)
- Entrepreneurship Development
- Ethics & Corporate Social Responsibility
- Tax Planning
- Econometrics
- Production & Operations Management
- India's Diversity & Business
Semester – I Environmental Science Paper – BBA/AECC/ Objective: The environmental science majorly prepares students in natural resources and conservation, public health, environmental monitoring and remediation, industrial environmental management, or research or education of environmental science. The syllabus will be the UGC syllabus adopted by the college and the examination pattern will also be the same.
Fundamentals of Directing Principles of Direction, Human Factor and Directing, Theory X & Y, Management Process with Theory X & Y, Immaturity & Maturity Theory, Management Models, Theory Z. Controlling Control – Meaning,steps, Types, Techniques, Significance, Limitations. Reference Book:
- Principles of Management – M. Govindarajan & S. Natrajan
- Essentials of Management – Koontz & Odonil
- Principles of Management – Prakash Chandra Tripathi Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt 07 questions.
Semester-I Business Statistics Paper – BBA/C/102 (6 Credits) Objective: To familiarize the students with various Statistical Data Analysis tools that can be used for effective decision making. Emphasis will be on the application of the concepts learnt. Introduction Definition of Statistics, Importance and Scope of Statistics, Limitation of Statistics. Measures of Tendency Meaning of central tendency, Common measures of central tendency, Relationship among A.M, G.M and H.M, Weighted means, Quartiles, Deciles, Percentiles. Measures of Dispersion Common measures of absolute dispersion, Comparisons of different absolute measures, properties of standard deviation, Measures of relative dispersion. Moments, Skewness and Kurtosis Different types of moments and their relationships, Meaning of Skewness and Kurtosis, different measures of skewness and kurtosis. Probability Theory Meaning of Probability, Statement of total probability, compound, independent events, Bayes’ theorem (Statement only) Sample problems on probability. Introduction to Probability Distribution – Normal distribution, Binomial distribution, Poison distribution. Correlation and Regression Bivariate data, scatter diagram, simple correlation coefficient, simple regression lines, simple properties of correlation and regression. Index Number Meaning of Index Number, Problems in construction of Index Number, Type of Index Numbers, Different formulae, Cost of living index number, Uses of index numbers.
Semester I Ethics & Corporate Social Responsibility Paper – BBA/GE/101 (6 Credits) Objective: This subject introduces students to contemporary issues in the relationship between business and ethics. In the modern world, there is a range of views on how business should relate to society and how managers’ decisions can relate to ethical concerns. Students thus learn how to think through the complex problems of business ethics and consider how ethical principles could influence management decisions. The ideas discussed include critical evaluation of corporate social responsibility strategies and concepts of the firm as an organization of stakeholders. Introduction: Ethics in Business – meaning & concept; nature of business ethics, sources of ethics, myths about ethics, importance of ethics in business, ethical dilemmas, current issues in corporate ethics Principles & Models of Ethical Issues Moral standards & ethical decision making; Consequentialist & Non- Consequentialist Principles; Egoism, Utilitarianism, Right & Justice principles; Trusteeship theory of Mahatma Gandhi Value & Ethics Ethical & unethical behavior, benefits of managing ethics in organization, essential features, types & relevance of values in ethical business; Importance of values in formulation of an ethical organization like TATA Steel Code of Ethics Meaning and concept; conditions for making codes effective, code of conduct, establishing priority between norms & beliefs; the ethical responsibilities of senior management; code of conduct of ethics for professional areas like: HRM, Marketing & Advertising, Environment & Ecology, Accounting etc. Corporate Social Responsibility of Business Historical background, meaning & concept, why business should assure social responsibility, changing vies of management’s responsibility, the social
responsibility of business involves ethics; the stakeholder engagement: a key to success Corporate Governance Meaning & concept, basic ingredients for good Governance, reasons for recent interest in corporate governance, role of codes (CII , SEBI etc.), promoting value based Governance in organization, Corporate Governance in ITC Ltd. is an example Reference Books:
- Business Ethics – Daft.
- Business Ethics – Manuel G. Velasquez
- Business Ethics & Managerial Values – S.K.Bhatia
- Corporate Social Responsibility - C. Gopalkrishna
- Ethics in Business & Management – R.P.Banerjee Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt 07 questions.
- Kaul Asha : Effective Business Communication Prentice hall of India, New Delhi
- Raman, M & Singh, P : Business Communication OUP, New Delhi
- Rai & Rai : Business Communication Himalaya Publishing House, New Delhi
- Parikh, Surve : Business Communication: Basic Concepts and Skills Orient Blackswan, Hyderabad
- Mary Munter : Business Communication: Strategy and Skill Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt 07 questions.
Semester – II Human Resource Management Paper – BBA/C/203 (6 Credit) Objective: In this subject, students will learn the basic concepts & framework of Human Resource Management (HRM) and understand the role that HRM has to play in effective business administration. More specifically, students will analyze elements such as the environment surrounding each companies and discuss how these elements relate to various parts of HRM such as human resource planning, recruitment, selection, training and development, performance appraisal, wage and salary administration, etc. Human Resource Management Introduction, Functions & Importance, Evolution of Human Resource Management, Difference between Personnel Management & Human Resource Management, Role of line managers; Role of Human Resource Manager, Challenges of Modern HRM. Human Resource Planning Concept & Definition, Objectives, Importance, Factors affecting HRP, Estimating Manpower requirements, The Process of Manpower Planning. Job Analysis Meaning and Objective; Job Description; Job Specification; Job Design; Job Evaluation. Recruitment & Selection Concept, Sources, Methods and Process- Recruitment and Selection; Selection- concept, purpose, process, Challenges and Opportunities in the Recruitment and Selection Process, Onboarding program Performance Appraisal Concepts & Components, Old and New Methods of PA, Introduction to PMS Training and Development Nature of Training and Development, Inputs in Training and Development; Training and Development as source of Competitive Advantage; Training- concept, Training Need Identification (TNI); the training process, types and
Semester – II Organizational Behaviour Paper – BBA/C/204 (6 Credit) Objective: This subject will enable students to identify the basic determinants of individual behavior, group dynamics and organizational processes, and explain how they impact on organizational performance from both an efficiency and well- being perspective. Also the subject will help students to identify, describe and critically evaluate varied managerial approaches and organizational behavior theories, concepts and models as applied to real-life management situations. Introduction Concept of OB; Management roles, skills and activities; Disciplines that contribute to OB; Opportunities for OB (Globalization, Indian workforce diversity, customer service, innovation and change, networked organizations, work-life balance, people skills, positive work environment, ethics) Individual Behavior Learning, attitude and job satisfaction Concept of learning, conditioning, shaping and reinforcement, Concept of attitude, components, behavior and attitude, Job satisfaction: causation; impact of satisfied employees on workplace, Comparison of job satisfaction amongst Indian employees with other cultures Motivation Concept; Theories (Hierarchy of needs, X and Y, Two factor, McClelland, Goal setting, Self-efficacy, Equity theory); Job characteristics model; Redesigning job and work arrangements; Employee involvement; Flexible benefits, Intrinsic rewards Personality and Values: Concept of personality; MBTI; Big Five model, Relevance of values; Indian values, Linking personality and values to the workplace (person-job fit, person- organization fit)
Group Behavior Groups and Work Teams Concept; Five stage model of group development; Group think and shift; Indian perspective on group norms, Groups and teams, Types of teams, Creating team players from individuals, Team building and team based work (TBW) Leadership Concept; Trait theories, Behavioral theories (Ohio and Michigan studies), Contingency theories (Fiedler, Hersey and Blanchard, Path-Goal); Authentic leadership, Mentoring, self-leadership, online leadership, Inspirational Approaches (transformational, charismatic), Comparison of Indian leadership styles with other countries. Exercises, games and role plays may be conducted to develop team and leadership skills Organizational Culture and Structure Concept of culture; Impact (functions and liability); Creating and sustaining culture; Employees and culture; Creating positive and ethical cultures, Concept of structure; Prevalent organizational designs; New design options Reference Books:
- Robbins S. P, Judge T. A & Sanghi S. “Organizational Behaviour”, Pearson
- Luthans Fred., “Organizational Behaviour”, McGraw Hill
- Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson Learning, 9th edition, 2001
- Behavior In Organizations, Jerald Greenberg, 8th ed, Pearson Education
- Arnold, John, Robertson, Ivan t. and Cooper, Cary, l., “Work psychology: understanding human behavior in the workplace”, Macmillan India Ltd., Delhi
- Dwivedi, R. S., “Human relations and organizational behaviour: a global perspective”, Macmillan India Ltd., Delhi Question Pattern – Total 10 Questions to be set with at-least one question from each section. Question Setter is requested to pay due wait-age to the sections. Examinees are to attempt 07 questions.