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International Marketing of 2024
Typology: Study notes
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Objectives:
o Messages are explicit and specific. o Words carry all information. o Reliance on legal paperwork. o Focus on non-personal documentation of credibility. o Switzerland, U.S., Germany Factors or Dimensions High Context Low Context Lawyers Less important Very important A person’s word Is his or her bond Is not to be replied upon; “get it in writing” Responsibility for organizational error Taken by highest level Pushed to lowest level Space People breathe on each other People maintain a bubble of private space and resent intrusions Time Polychronic – everything in life must be dealt with in terms of its own time Monochronic – time is money; linear – one thing at a time Negotiations Are lengthy – a major purpose is to allow the parties to get to know each other Proceed quickly Competitive bidding Infrequent Common Country or regional examples Japan, Middle East U.S., Northern Europe Hofstede’s Cultural Typology Individualistic/Collectivistic High/Low Power Distance High/Low Uncertainty Avoidance Achievement/Nurturing Long Term/Short Term Orientation