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Lecture Notes on Business Communication - Fall 2008 - Outlines | BUS 215, Study notes of Introduction to Business Management

Material Type: Notes; Class: Business Communication; Subject: Business; University: Jefferson State Community College; Term: Unknown 2008;

Typology: Study notes

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Uploaded on 08/19/2009

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Date Adopted:
Date Reviewed: January 2008
Date Revised: January 2008
BUS 215 – Business Communication
I. BUS 215 – Business Communication – 3 Semester Hours
II. Course Description
This course covers written, oral, and nonverbal communications for management. Topics include the
application of communication principles to the production of clear, correct, and logically organized
faxes, e-mail, memos, letters, resumes, reports, and other business communications.
III. Prerequisite
Prerequisite: English 101 with a “C” or better
IV. Textbook
Textbook: Basic Business Communication. Current Edition
Publisher: McGraw-Hill.
Authors: Lesikar/Flatley
V. Course Objectives
1. The student will understand the dynamics of successful communication and barriers
preventing successful communication.
2. The student will develop the ability to communicate through word choice, sentence styles,
paragraph formation, organization, clarity, and planning.
3. The student will understand and apply the use of tone in responding to the reader’s need, and
will apply the appropriate approach: direct, indirect, or persuasive.
4. The student will prepare a letter of application and an effective resume for employment
purposes, prepare properly for a job interview and follow-up effectively in writing.
VI. Course Outline of Topics
1. The student will understand the dynamics of successful communication and barriers
preventing successful communication.
The student will:
a) identify the different ways people communicate.
b) explain the value of good communication.
c) identify communication skills needed in a career.
d) describe how misunderstandings arise.
e) identify common barriers to communication.
2. The student will develop the ability to communicate through word choice, sentence styles,
paragraph formation, organization, clarity, and planning.
The student will:
a) The student will choose correct and effective words for making a point.
b) The student will develop paragraphs in a variety of ways.
c) The student will use techniques of style for writing, planning and organizing
clear, effective sentences and paragraphs.
3. The student will understand and apply the use of tone in responding to the reader’s need, and
will apply the appropriate approach; direct, indirect, or persuasive.
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Date Adopted: Date Reviewed: January 2008 Date Revised: January 2008 BUS 215 – Business Communication I. BUS 215 – Business Communication – 3 Semester Hours II. Course Description This course covers written, oral, and nonverbal communications for management. Topics include the application of communication principles to the production of clear, correct, and logically organized faxes, e-mail, memos, letters, resumes, reports, and other business communications. III. Prerequisite Prerequisite: English 101 with a “C” or better IV. Textbook Textbook: Basic Business Communication. Current Edition Publisher: McGraw-Hill. Authors: Lesikar/Flatley V. Course Objectives

  1. The student will understand the dynamics of successful communication and barriers preventing successful communication.
  2. The student will develop the ability to communicate through word choice, sentence styles, paragraph formation, organization, clarity, and planning.
  3. The student will understand and apply the use of tone in responding to the reader’s need, and will apply the appropriate approach: direct, indirect, or persuasive.
  4. The student will prepare a letter of application and an effective resume for employment purposes, prepare properly for a job interview and follow-up effectively in writing. VI. Course Outline of Topics
  5. The student will understand the dynamics of successful communication and barriers preventing successful communication. The student will: a) identify the different ways people communicate. b) explain the value of good communication. c) identify communication skills needed in a career. d) describe how misunderstandings arise. e) identify common barriers to communication.
  6. The student will develop the ability to communicate through word choice, sentence styles, paragraph formation, organization, clarity, and planning. The student will: a) The student will choose correct and effective words for making a point. b) The student will develop paragraphs in a variety of ways. c) The student will use techniques of style for writing, planning and organizing clear, effective sentences and paragraphs.
  7. The student will understand and apply the use of tone in responding to the reader’s need, and will apply the appropriate approach; direct, indirect, or persuasive.

The student will: a) analyze and respond to the reader’s information needs through application of the “you” attitude. b) apply a positive tone, courtesy and tact, in communication. c) decide the purpose of the message and respond directly, indirectly, or persuasively.

  1. The student will prepare a letter of application and an effective resume for employment purposes, prepare properly for a job interview and follow-up effectively in writing. The student will: a) The student will analyze individual work skills and qualifications. b) The student will develop a strategy for selling himself/herself to a prospective employer. c) The student will prepare an effective resume. d) The student will write an application letter that results in an interview. e) The student will present job qualifications convincingly in the letter of application and resume. f) The student will follow up effectively by sending a thank you note after the interview. VII. Evaluation and Assessment Evaluation and assessment will be determined by the instructor and specified on the instructor’s class syllabus. Grades will be based upon following scale: A = 90 – 100%, B = 80 – 89%, C = 70 – 79%, D = 60 – 69%, and F = below 60%. VIII. Attendance Students are expected to attend all classes for which they are registered. Students who are unable to attend class regularly, regardless of the reason or circumstance, should withdraw from that class before poor attendance interferes with the student’s ability to achieve the objectives required in the course. Withdrawal from class can affect eligibility for federal financial aid. IX. Statement on Discrimination/Harassment The College and the Alabama State Board of Education are committed to providing both employment and educational environments free of harassment or discrimination related to an individual’s race, color, gender, religion, national origin, age, or disability. Such harassment is a violation of State Board of Education policy. Any practice or behavior that constitutes harassment or discrimination will not be tolerated. X. Americans with Disabilities The Rehabilitation Act of 1973 (Section 504) and the Americans with Disabilities Act of 1990 state that qualified students with disabilities who meet the essential functions and academic requirements are entitled to reasonable accommodations. It is the student’s responsibility to provide appropriate disability documentation to the College. The ADA Accommodations Office is in FSC 305 (205-856-7731).