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Material Type: Notes; Class: Business Communication; Subject: Business; University: Jefferson State Community College; Term: Unknown 2008;
Typology: Study notes
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Date Adopted: Date Reviewed: January 2008 Date Revised: January 2008 BUS 215 – Business Communication I. BUS 215 – Business Communication – 3 Semester Hours II. Course Description This course covers written, oral, and nonverbal communications for management. Topics include the application of communication principles to the production of clear, correct, and logically organized faxes, e-mail, memos, letters, resumes, reports, and other business communications. III. Prerequisite Prerequisite: English 101 with a “C” or better IV. Textbook Textbook: Basic Business Communication. Current Edition Publisher: McGraw-Hill. Authors: Lesikar/Flatley V. Course Objectives
The student will: a) analyze and respond to the reader’s information needs through application of the “you” attitude. b) apply a positive tone, courtesy and tact, in communication. c) decide the purpose of the message and respond directly, indirectly, or persuasively.