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Life Cycle of Bottled Water, Lecture notes of Marketing

Each bottle can take up to 700 years to decompose. Fortunately, not every plastic water bottle ends up in the landfill. Plastic water bottles can be recycled ...

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2021/2022

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Life%Cycle%of%Bottled%Water
1. Research and Product Development
Life is possible on earth due to water. Everywhere one goes on Earth there is one
constant necessity; water. Nearly three-fourths of the earth's surface is covered with
water. Water is also found below the earth's surface. It is present in air in the form of
water vapor. About 70 percent of the human body is water. The bodies of all plants and
animals contain water. The three sources of water are rainwater, surface water, and
underground water. Rain water collects on the earth in the form of surface water and
underground water. The water present on the surface of the earth in the form of oceans,
rivers, lakes, ponds and streams is called surface water. The water in rivers and lakes
comes from rain and melting of snow on mountains. Rivers flow into the sea.
Underground water is the rain water that seeps through the soil on to the non-porous
rocks below. Sometimes due to high pressure, this water sprouts out in the form of
springs. The water we consume is usually from rivers and springs.
Brooks, David B.. "Water." Encyclopedia of the Modern Middle East and North Africa.
2004. Encyclopedia.com. 9 Feb. 2015
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Life Cycle of Bottled Water

  1. Research and Product Development Life is possible on earth due to water. Everywhere one goes on Earth there is one constant necessity; water. Nearly three-fourths of the earth's surface is covered with water. Water is also found below the earth's surface. It is present in air in the form of water vapor. About 70 percent of the human body is water. The bodies of all plants and animals contain water. The three sources of water are rainwater, surface water, and underground water. Rain water collects on the earth in the form of surface water and underground water. The water present on the surface of the earth in the form of oceans, rivers, lakes, ponds and streams is called surface water. The water in rivers and lakes comes from rain and melting of snow on mountains. Rivers flow into the sea. Underground water is the rain water that seeps through the soil on to the non-porous rocks below. Sometimes due to high pressure, this water sprouts out in the form of springs. The water we consume is usually from rivers and springs. Brooks, David B.. "Water." Encyclopedia of the Modern Middle East and North Africa.
  2. Encyclopedia.com. 9 Feb. 2015
  1. Marketing There are many people willing to buy a product that’s readily available in their own homes and this is due to smart marketing within the bottled water industry. Many bottled water companies try to give themselves of getting their water from fresh glaciers or mountains to appeal to the public. Some brands even try to get the consumers to focus on the “flavor” of their water. Water brand companies are selling their products as competitors to sodas and flavored drinks rather than tap water with the use of “the healthier option” argument. The smart marketing used by these brands as helped to make sales skyrocket. Hawkins, Kathryn. "5 Marketing Lessons from the Bottled Water Industry | QuickBooks." QuickBooks. 3 Oct. 2011. Web. 10 Feb. 2015.
  2. Manufacturing Water for bottled water companies starts its journey to a water plant through a water intake pipe from streams and rivers across the country. The water goes to a water station where it goes through a preliminary screening. A giant revolving screen removes fish, garbage and grass. Once the debris is removed, a low pressure pump moves the water into the treatment plant. First they add a powerful form of the element Carbon, called “Activated Carbon” to absorb contaminants such as solvents and pesticides. This rids the water of bad taste and odor. From there, the water then goes through a series of mixing tanks. The first tank holds a chemical called Aluminum Sulphate, it acts as a substance that thickens liquid into globs called flocks. Bacteria, mud and other impurities stick to these flocks. Then this water moves to the second mixing tank. The second tank holds a chemical called polymer, which is very important to the next step of the process called sedimentation. Five pipes inject the water with super fine particles of sand called “micro sand”. The polymer coats the sand making it sticky. The grains of sand then stick to the flocks in the water weighing them down even more. The water then flows into a settling tank where the flocks because they are heavier settle to the bottom. The water is finally clear, but it is far from drinkable because of bacteria, viruses and other organic matter. The next step is filtration. The water flows on to the top of the filter then trickles downward flowing into a layer of anthracite, a type of coal. Then through a layer of sand, this filters out any remaining particles which then flow through the middle. The water still has to be disinfected. They add 1.9 mg of chlorine per liter of water, enough to kill off the germs and bugs. They add a mineral called Silicate to prevent Calcium build up from blocking water pipes. The amount of chlorine remaining our water is 0.6 mg per liter. The process of manufacturing the bottle is just a tedious of a task. A majority of bottles are manufactured from petroleum. The oil must be extracted for a variety of places. The seafloor or in oil fields are a few examples of where the oil is extracted from. However, the extraction is problematic. Oil that is extracted from the seafloor can cause oil spoils, and in oilfield accidental combustion can happen. Environmentally, the process is very harmful. Toxic gases are released into the atmosphere polluting the air. As for the workers many are poorly paid and work in hazardous conditions. Once the oil has been

"Bottled Water Costs Consumers and the Environment." Food Water Watch General. Web. 2 Feb. 2015.

  1. Final Disposition One of the most noticeable impacts of plastic bottles is what follows after the water has been consumed. Regardless of recycling infrastructure that exists in order to easier the recycling of these bottles, according to the Container Recycling Institute, 86% of plastic water bottles used in the US become garbage that ends up in landfills throughout the country. Taking into consideration that approximately 60 million plastic water bottles are used every day in the US, we can suppose that nearly 18,834,000,000 end up in the landfill each year. Each bottle can take up to 700 years to decompose. Fortunately, not every plastic water bottle ends up in the landfill. Plastic water bottles can be recycled and are one of the most recycled products in the world.