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3 credits. Fundamentals of effective written and spoken communication. Develops skills in gathering and evaluating information, writing research papers and ...
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1 credit. Full-time off-campus work experience which combines classroom theory with practical knowledge of operations to provide students with a background upon which to base a professional career. Students receive credit only for the term in which they are actively enrolled and working, and may not receive additional credit in another course for the same work. Requisites: LSC 250 and senior standing or graduate/professional standing Repeatable for Credit: Yes, unlimited number of completions Last Taught: Fall 2014 LSC 100 — SCIENCE AND STORYTELLING 3 credits. Fundamentals of effective written and spoken communication. Develops skills in gathering and evaluating information, writing research papers and other documents, and preparing and delivering oral presentations. Requisites: Students required to take the MSN ESLAT cannot enroll until the ESL 118 requirement is satisfied Course Designation: Gen Ed - Communication Part A Level - Elementary L&S Credit - Counts as Liberal Arts and Science credit in L&S Sustain - Sustainability Repeatable for Credit: No Last Taught: Spring 2023 LSC 111 — SCIENCE AND TECHNOLOGY NEWSWRITING 3 credits. Principles of journalism and essentials of journalistic writing applied to agriculture, natural resources, science, health and related topics. Requisites: Satisfied Communications A requirement Course Designation: Gen Ed - Communication Part B Repeatable for Credit: No Last Taught: Spring 2020 LSC 155 — FIRST-YEAR SEMINAR IN SCIENCE COMMUNICATION 1 credit. Introduces students to the field of science communication and the importance of effectively communicating about controversial and complex science and technology topics. Engage with science communication faculty and staff, campus resources, and opportunities to explore academic and career goals. Appropriate for students across a wide variety of disciplines. Examples of topics that may be discussed in the course include climate change, artificial intelligence, gene editing, and public health. Requisites: None Repeatable for Credit: No Last Taught: Fall 2022
3 credits. Writing effective science digests, proposals, newsletters, and trade magazine articles for agriculture, natural resources, health and science- related topics. Requisites: Satisfied Communications A requirement Course Designation: Gen Ed - Communication Part B Repeatable for Credit: No Last Taught: Spring 2023 LSC 250 — RESEARCH METHODS IN THE COMMUNICATION INDUSTRY 3 credits. Introduction to research methods in the communication industry. Overview of all stages of the research process and of translating data into reports for strategic communication recommendations for clients, ranging from industry to policymakers. Requisites: Satisfied Quantitative Reasoning (QR) A requirement Course Designation: Breadth - Social Science Level - Intermediate L&S Credit - Counts as Liberal Arts and Science credit in L&S Repeatable for Credit: No Last Taught: Spring 2023 LSC 251 — SCIENCE, MEDIA AND SOCIETY 3 credits. Introduction to communication at the intersection of science, politics and society; overview of the theoretical foundations of science communication and their relevance for societal debates about science and emerging technologies across different parts of the world. Requisites: None Course Designation: Breadth - Either Humanities or Social Science Level - Intermediate L&S Credit - Counts as Liberal Arts and Science credit in L&S Sustain - Sustainability Repeatable for Credit: No Last Taught: Fall 2022 LSC 270 — MARKETING COMMUNICATION FOR THE SCIENCES 3 credits. Explores marketing, promotion, and strategic communication specific to the consumer marketplace. Analyze communication strategies for science products and industries synthesized from business goals and objectives to specific audiences. Coursework includes a variety of readings from a class textbook as well as peer-reviewed papers published in life science, marketing, communication, and general business journals. Requisites: Satisfied Communications A requirement Course Designation: Level - Elementary L&S Credit - Counts as Liberal Arts and Science credit in L&S Sustain - Sustainability Repeatable for Credit: No Last Taught: Fall 2022
1-2 credits. Research work for Honors students under direct guidance of a faculty member in an area encompassing Life Sciences Communication. Students are responsible for arranging the work and credits with the supervising instructor. Requisites: Consent of instructor Course Designation: Honors - Honors Only Courses (H) Repeatable for Credit: Yes, unlimited number of completions Last Taught: Fall 2021 LSC 299 — INDEPENDENT STUDY 1-3 credits. Research work for students under direct guidance of a faculty member in an area encompassing Life Sciences Communication. Students are responsible for arranging the work and credits with the supervising instructor. Requisites: Consent of instructor Repeatable for Credit: Yes, unlimited number of completions Last Taught: Spring 2014 LSC 314 — INTRODUCTION TO DIGITAL VIDEO PRODUCTION 3 credits. Principles and techniques of digital documentary and informational video production. Video styles and subject matter treatment analyzed. Information gathering, videography, scripting, producing, and editing techniques. Requisites: None Course Designation: Sustain - Sustainability Repeatable for Credit: No Last Taught: Spring 2023 LSC 332 — PRINT AND ELECTRONIC MEDIA DESIGN 3 credits. Principles and techniques of effective layout with desktop publishing software for specialized print and electronic publications. Requisites: None Repeatable for Credit: No Last Taught: Spring 2023 LSC 340 — MISINFORMATION, FAKE NEWS, AND CORRECTING FALSE BELIEFS ABOUT SCIENCE 3 credits. Explores the spread of misinformation and its effects on scientific topics. Covers why people believe fake news, the role of social media in propagating fake news, and the societal impacts. Practice applying theoretical ideas and making evidence-based recommendations for correcting examples of misinformation in science, media, and industry. Requisites: Satisfied Communications A requirement or graduate/ professional standing Course Designation: Breadth - Social Science Level - Intermediate L&S Credit - Counts as Liberal Arts and Science credit in L&S Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2023
3 credits. Introduction to the basic principles in the visual communication of science information. Principles of design, perception, cognition as well as the use of technologies in the representation of science in the mass media will be explored through illustrated lectures and written critique. Requisites: Satisfied Communications A requirement or graduate/ professional standing Course Designation: Breadth - Either Humanities or Social Science Level - Intermediate L&S Credit - Counts as Liberal Arts and Science credit in L&S Grad 50% - Counts toward 50% graduate coursework requirement Sustain - Sustainability Repeatable for Credit: No Last Taught: Fall 2022 LSC 360 — INFORMATION RADIO 3 credits. Radio writing, editing, information gathering, planning, voicing, and evaluation using digital recording and editing equipment. Students write, produce and voice newscasts, advertisements, public service announcements, interviews, and features. Requisites: Satisfied Communications A requirement Course Designation: Gen Ed - Communication Part B Sustain - Sustainability Repeatable for Credit: No Last Taught: Spring 2023 LSC 375 — SPECIAL TOPICS 1-4 credits. Specialized subject matter of current interest to undergraduate students. Requisites: None Repeatable for Credit: Yes, unlimited number of completions Last Taught: Spring 2023 LSC 399 — COORDINATIVE INTERNSHIP/COOPERATIVE EDUCATION 1-8 credits. An internship under guidance of a faculty or instructional academic staff member in LSC and internship site supervisor. Students are responsible for arranging the work and credits with the faculty or instructional academic staff member and the internship site supervisor. Requisites: Consent of instructor Course Designation: Level - Advanced L&S Credit - Counts as Liberal Arts and Science credit in L&S Workplace - Workplace Experience Course Repeatable for Credit: Yes, unlimited number of completions Last Taught: Fall 2022 LSC 400 — STUDY ABROAD IN LIFE SCIENCES COMMUNICATION 1-6 credits. Provides an area equivalency for courses taken on UW-Madison Study Abroad Programs that do not equate to existing UW courses. Requisites: None Repeatable for Credit: Yes, unlimited number of completions
3 credits. Provides an introduction and practical guide to understanding, collecting, and analyzing data from social media to evaluate their impact on consumer choices, human interaction, and public opinion of scientific issues and industries. Prepares students to apply metrics from current social media platforms (e.g. Instagram, Youtube, Twitter, etc.) to develop strategic communication recommendations for clients, ranging from industry to policymakers. Requisites: Satisfied Quantitative Reasoning A requirement or graduate/ professional standing Course Designation: Breadth - Social Science Level - Intermediate L&S Credit - Counts as Liberal Arts and Science credit in L&S Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2023 LSC 477 — NAMA PROJECT: AGRI-MARKETING STRATEGY AND IMPLEMENTATION 2 credits. A full-scale marketing campaign culminating in a national student competition for National Agricultural Marketing Association during their annual convention held every spring. Development of campaign plan includes brand identity, associated visuals, market research, strategic communication, competitive analysis, presentation skills, and learning how to work as a team toward a common goal. Requisites: None Repeatable for Credit: Yes, for 8 number of completions Last Taught: Spring 2023 LSC 515 — SOCIAL MARKETING CAMPAIGNS IN SCIENCE, HEALTH AND THE ENVIRONMENT 3 credits. Design, production and evaluation of communication programs aimed at informing and educating the public about agricultural, environmental, science, health and human ecology issues. Requisites: Senior standing, declared in Life Sciences Communication, LSC 250 and 251 Course Designation: Sustain - Sustainability Repeatable for Credit: No Last Taught: Spring 2023 LSC 532 — WEB DESIGN FOR THE SCIENCES 3 credits. Provides an opportunity to design websites that focus on agricultural, life and social sciences. It covers characteristics of web users, science information goals for websites, needs assessment, search strategies, formative evaluations, legal issues. Requisites: Satisfied Communications A requirement or graduate/ professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2023
3 credits. Focuses on scientific writing techniques that can be applied to academic papers, scientific journals, grant proposals, and other written and oral professional work in science and technology related fields. Requisites: Junior standing Course Designation: Gen Ed - Communication Part B Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2022 LSC 561 — WRITING SCIENCE FOR THE PUBLIC 3 credits. Focuses on science writing concepts and techniques that can be used to communicate purposefully and effectively with public audiences about science, research, and technology. Requisites: Junior standing Course Designation: Level - Intermediate L&S Credit - Counts as Liberal Arts and Science credit in L&S Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2023 LSC 614 — ADVANCED VIDEO PRODUCTION 3 credits. An advanced digital video production course. Students will receive advanced instruction in producing, videography, scripting, and editing digital video. Requisites: LSC 314 or graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2021 LSC/COM ARTS/JOURN 617 — HEALTH COMMUNICATION IN THE INFORMATION AGE 3 credits. Examines the role of communication in health, how the revolution in information technology has affected health communication, and the assumptions about health information and communication that drive current efforts to use technologies. Requisites: Junior standing Course Designation: Breadth - Social Science Level - Advanced L&S Credit - Counts as Liberal Arts and Science credit in L&S Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2022
3 credits. Examines risk as a central concept in the communication process. Since risk is intrinsically an interdisciplinary concept, the examination will rely on literature from a wide range of disciplines and perspectives, such as communication, psychology, sociology and formal risk analysis. Case studies will be drawn from a wide range of global issues and cultural contexts, including environmental, technological or health risks; food safety risks; international military crisis or threats of terrorism; and natural disasters. Requisites: Junior standing and (LSC 250 or 251); or graduate/ professional standing Course Designation: Breadth - Social Science Level - Advanced L&S Credit - Counts as Liberal Arts and Science credit in L&S Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2023 LSC 640 — CASE STUDIES IN THE COMMUNICATION OF SCIENCE AND TECHNOLOGY 3 credits. Examination of social scientific research addressing characteristics of science, public understanding of science, science news, and relationships between scientists and journalists. Application of this knowledge to several case studies examining the function of communication in specific scientific or technical contexts. Requisites: Senior standing, declared in Life Sciences Communication, LSC 250 and 251 Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Sustain - Sustainability Repeatable for Credit: No Last Taught: Spring 2023 LSC 660 — DATA ANALYSIS IN COMMUNICATIONS RESEARCH 3 credits. How to use chi-square, analysis of variance, simple and multiple correlation and regression analysis, and various nonparametric tests in communication research. Requisites: LSC 250 and senior standing or graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2022 LSC 681 — SENIOR HONORS THESIS 2-4 credits. Individual study for majors completing theses for Honors degrees as arranged with a faculty member. Requisites: Consent of instructor Course Designation: Honors - Honors Only Courses (H) Repeatable for Credit: No Last Taught: Fall 2022
2-4 credits. Second semester of individual study for majors completing theses for Honors degrees as arranged with a faculty member. Requisites: Consent of instructor Course Designation: Honors - Honors Only Courses (H) Repeatable for Credit: No Last Taught: Spring 2018 LSC 691 — SENIOR THESIS 1-3 credits. Individual study for undergraduate students completing a thesis in the area of science communication, as arranged with a research faculty member. Requisites: Consent of instructor Repeatable for Credit: No LSC 692 — SENIOR THESIS 1-3 credits. Second semester of individual study for undergraduate students completing a thesis in the area of science communication, as arranged with a research faculty member. Requisites: Consent of instructor Repeatable for Credit: No LSC 699 — SPECIAL PROBLEMS 1-4 credits. Individual advanced work in an area of Life Sciences Communication under the direct guidance of a faculty member. Requisites: Consent of instructor Course Designation: Level - Advanced L&S Credit - Counts as Liberal Arts and Science credit in L&S Repeatable for Credit: Yes, unlimited number of completions Last Taught: Spring 2022 LSC 700 — COLLOQUIUM IN LIFE SCIENCES COMMUNICATION 1 credit. Gives graduate students exposure to the many faculty across the UW campus who work on communication issues within their own fields. Weekly speakers represent diverse departments and other units; many will focus on science, health technology and related issues. Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: Yes, unlimited number of completions Last Taught: Spring 2023
3 credits. In-depth investigation of a specific topic in mass communication. Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: Yes, unlimited number of completions Last Taught: Fall 2022 LSC/JOURN 901 — COLLOQUIUM IN MASS COMMUNICATION 1 credit. Research presentations by mass communication scholars, and is designed to acquaint graduate students with theoretical and methodological approaches to the study of communication. Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: Yes, unlimited number of completions Last Taught: Fall 2022 LSC 902 — PUBLIC OPINION OF LIFE SCIENCE ISSUES 3 credits. Advanced seminar on public opinion surrounding the science issues and science policy. Examines the intersection of public opinion, science, and politics; issues related to public opinion measurement; and the importance of public opinion for different aspects of life science communication. Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2023 LSC 990 — RESEARCH 1-12 credits. Independent research in preparation of a graduate thesis under supervision of a faculty member. Requisites: Consent of instructor Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: Yes, unlimited number of completions Last Taught: Spring 2023 LSC 999 — INDEPENDENT RESEARCH 1-3 credits. Independent research. Requisites: Consent of instructor Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: Yes, unlimited number of completions Last Taught: Fall 2022