Download Exam Questions for Advertising and Public Relations in Journalism and Mass Communication and more Exams Journalism in PDF only on Docsity!
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M.A. DEGREE EXAMINATION, APRIL 2019
Second Semester Journalism and Mass Communication ADVERTISING AND PUBLIC RELATIONS (CBCS – 2014 onwards) Time : 3 Hours Maximum : 75 Marks
Part A (10 2 = 20) Answer all questions.
- What are appeals in Advertisement?
- What is a Slogan?
- Define Demography?
- Target Audience
- Brand Image
- What is Segmentation?
- Outdoor Advertising
- PSA
- What is Digital marketing?
- What is corporate communication?
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sp Part B (5 5 = 25) Answer all questions, choosing either (a) or (b).
- (a) Explain the importance of advertising.
Or (b) Illustrate the classification of advertising.
- (a) Explain various ethical issues in advertising.
Or (b) What are the skills required for a good copywriter?
- (a) Explain the new trends in advertising.
Or (b) How will .you create a television commercia1?
- (a) Describe the elements of PR.
Or (b) Write a short note on Media relations.
- (a) Describe the process of PR with examples.
Or (b) List out the different PR ethics.
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M.A. DEGREE EXAMINATION, APRIL 2019
Second Semester Journalism and Mass Communication AUDIO PRODUCTION (CBCS – 2014 onwards) Time : 3 Hours Maximum : 75 Marks Part A (10 2 = 20) Answer all questions.
- What is modulation?
- Vividh Bharati.
- Console.
- Who is the present Minister for Information and broadcasting in India?
- Acoustic treatment.
- Dead Air.
- Frequency.
- Wavelength.
- News features.
- Radio Jockey.
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Sp Part B (5 5 = 25) Answer all questions, choosing either (a) or (b).
- (a) Write short note on different audio programme genres. Or (b) List out various digital audio editing techniques.
- (a) Discuss about the importance of audio script.
Or (b) Explain the role and responsibilities of a programme producer?
- (a) Explain the various digital audio format.
Or (b) Discuss the process of starting a community radio.
- (a) What are the functions of production management.
Or (b) Give the need and importance of audience research.
- (a) Explain about pre production work?
Or (b) Give the differences of AM, SW and FM.
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M.A. DEGREE EXAMINATION, APRIL 2019
Second Semester Journalism and Mass Communication VIDEO PRODUCTION (CBCS – 2014 onwards) Time : 3 Hours Maximum : 75 Marks Part A (10 2 = 20) Answer all questions.
- camera Angles
- Frame rates
- Dope sheet
- MPEG
- Mise-en-scène
- Footage
- LCD
- Wide angle lens
- Non Linear editing
- OB.van
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Sp Part B (5 5 = 25) Answer all questions, choosing either (a) or (b).
- (a) Explain the responsibilities of programme producer
Or
(b) What is Visualization? What are the elements in
Visualization?
- (a) Discuss the qualities of a good camera man
Or (b) Explain about challenges of multi camera production?
- (a) Give details of various camera equipments and accessories.
Or
(b) Critically analysis popular reality show in Tamil
channel.
14. (a) What is story board?
Or (b) Elaborate various production crews and their duties.
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M.A. DEGREE EXAMINATION, APRIL 2019
Fourth Semester Journalism and Mass Communication DEVELOPMENT COMMUNICATION (CBCS – 2014 onwards) Time : 3 Hours Maximum : 75 Marks
Part A (10 2 = 20) Answer all questions in about a sentence or two each.
- Comment on developing society.
- Write the advantages of anyone model of development.
- What is meant by development communication?
- Comment on decentralization.
- Give an example for agricultural communication and rural development.
- Write the role of community radio for rural development.
- State anyone problem faced by the development support communication.
- Suggest a way to save environment through development communication.
- Comment on CARD.
- Write a development message for rural audience.
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Wk 4 Part B (5 5 = 25) Answer all questions in about 200 words each. Choosing either (a) or (b).
- (a) Differentiate developed and developing society. Or (b) Explain the characteristics of developing society.
- (a) Write the importance of democratic decentralization in village level. Or (b) Explain the role of television in rural development.
- (a) Write the importance of agricultural extension support system. Or (b) Explain the role of agricultural communication in rural development.
- (a) Write the role of development support communication in family welfare. Or (b) Explain the impact of environment in rural development with an example.
- (a) Write the role of Self Help Group (SHG) in rural development. Or (b) How do you create a development message for rural audience.
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M.A. DEGREE EXAMINATION, APRIL 2019
Fourth Semester Journalism and Mass Communication NEW MEDIA COMMUNICATION (CBCS – 2014 onwards) Time : 3 Hours Maximum : 75 Marks Part A (10 2 = 20) Answer all questions.
- What is convergence?
- Write any two advantages of using mobile for education.
- Comment on MAN network.
- What are the advantages of OFC in new media communication?
- What is m-commerce?
- Write the disadvantages of advertising on internet.
- Give any two examples of online editions of newspaper.
- Suggest a way to handle the issue of hacking.
- Write the use of ICT in education.
- Write a note on digital divide.
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wk Part B (5 5 = 25) Answer all questions choosing either (a) or (b).
- (a) DifferentiateInformation Technology. Communication Technology and
Or (b) Write the role of C-DOT in communication.
- (a) Differentiate LAN and WAN with an example. Or (b) Explain the role of e-mail in the digital era.
- (a) What are the advantages of Video Conference in the digital age? Or (b) Write the methods to overcome cyber bullying.
- (a) Suggest the ways to handle security issues in IT. Or (b) Explain the need for cyber journalism in India.
- (a) Explain the role of ICTs for rural development. Or (b) Write a note on cultural alienation. Part C (3 10 = 30) Answer any three questions in 500 words each.
- Mobile communication is a curse for the youth – Discuss.
- Communication Technology is a boon for the mankind – Justify.
