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Derivation of Demand Curve in Managerial Economics: A Cardinal Utility Approach, Study notes of Managerial Economics

Mahatma Joytiba Phule Rohilkhand University Lecture Notes Managerial Economics

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2021/2022

Available from 03/01/2023

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Mahatma Joytiba Phule Rohilkhand University
Lecture Notes
Managerial Economics
6.12 derivate OF DEMAND CURVE
Marshall deduced the demand angles for goods from their mileage functions. It
should be farther noted that in his mileage analysis of demand Marshall assumed the
mileage functions of different goods to be independent of each other.
In other words, Marshallian fashion of inferring demand angles for the
goods from their mileage functions rests on the thesis of cumulative mileage functions, that is,
mileage function of each good consumed by the consumer doesn't depend
on the volume consumed of any other good.
In case of independent serviceability or cumulative mileage functions, the relations of
negotiation and complementarity between goods are ruled out. Further, in inferring
demand wind or law of demand Marshall assumes the borderline mileage of plutocrat
expenditure( MUm
to remain constant.
We now do to decide demand wind from the cardinal mileage analysis.
Consider the case of a consumer who has a certain given income to spend on a
number of goods. According to the law of equi-borderline mileage, the consumer is in
equilibrium in regard to his purchases of colorful goods when borderline serviceability of
the goods are commensurable to their prices.
therefore, the consumer is in equi- librium when he's buying the amounts
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Mahatma Joytiba Phule Rohilkhand University

Lecture Notes

Managerial Economics

6.12 derivate OF DEMAND CURVE Marshall deduced the demand angles for goods from their mileage functions. It should be farther noted that in his mileage analysis of demand Marshall assumed the mileage functions of different goods to be independent of each other. In other words, Marshallian fashion of inferring demand angles for the goods from their mileage functions rests on the thesis of cumulative mileage functions, that is, mileage function of each good consumed by the consumer doesn't depend on the volume consumed of any other good. In case of independent serviceability or cumulative mileage functions, the relations of negotiation and complementarity between goods are ruled out. Further, in inferring demand wind or law of demand Marshall assumes the borderline mileage of plutocrat expenditure( MUm to remain constant. We now do to decide demand wind from the cardinal mileage analysis. Consider the case of a consumer who has a certain given income to spend on a number of goods. According to the law of equi-borderline mileage, the consumer is in equilibrium in regard to his purchases of colorful goods when borderline serviceability of the goods are commensurable to their prices. therefore, the consumer is in equi- librium when he's buying the amounts

of the two goods in such a way that satisfies the following proportionality rule MUx Px = MU y P y = MUm where MUm stands for borderline mileage of plutocrat income. With a certain given income for plutocrat expenditure the consumer would have a certain borderline mileage of plutocrat( MUm in general. In order to attain the equilibrium position, according to the below proportionality rule, the consumer will equalise his borderline mileage of plutocrat( expenditure) with the rate of the borderline mileage and the price of each commodity he buys. It follows thus that a rational consumer will equalise the borderline mileage of plutocrat( MUm with MUx Px of good X, with MUy / P y of good Y and so on.

Borderline mileage of plutocrat can remain constant in two cases. originally, when the pliantness of borderline mileage wind( price pliantness of demand) is concinnity so that indeed with increase in the purchase of a commod- ity following the fall in price, the plutocrat expenditure made on it remains the same. Alternate, mar- ginal mileage of plutocrat will remain roughly constant for small changes in price of insignificant goods, that is, goods which regard for negligible part of consumer’s budget. In case of these insignificant goods increase in real income following the fall in price is negligible and thus can be ignored. At the bottom of Figure8.5 the demand wind for X is deduced. In this lower illustration, price is measured the onX-axis. As in the upper portion, theX-axis represents volume. When the price of good X is Px the applicable wind of Borderline mileage/ Price is MUx Px1 which is shown in the upper portion. With MUx Px1 as explained before, he boys Oq of goodX. Now, in the lower portion this volume Oq is directly shown to be demanded at the price. When price of X falls to the wind of Borderline mileage/ Price shifts overhead to the new position MUx Px2. With MUx Px2the consumer buys Oq ofX. This volume Oq

is directly shown to be demanded at price Px in the lower portion. also, by varying the price further we can know the volume demanded at other prices. therefore, by joining points A, B and C we gain the demand wind DD. The demand wind DD pitches over which shows that as the price of a good cascade, its volume bought rises. Debit OF CARDINALAPPROACH The cardinal mileage proposition has three introductory limitations as follows

  1. mileage can not be cardinally measured. Hence, the supposition that mileage deduced from the consumption of colorful goods can be measured and expressed in quantitative terms is veritably unrealistic.
  2. As income increases the borderline mileage of plutocrat changes. Hence the supposition of constant borderline mileage of plutocrat isn't realistic.
  3. The law of dwindling borderline mileage is a cerebral law, which can not be empirically established and has to be taken for granted.
  4. Cardinal mileage analysis attempts to quantify mileage using cardinal figures. Cardinal mileage assumes that a single mileage is measurable in its own right. This contrasts with ordinal mileage, which holds that mileage is similar on a scale. 5. Cardinal mileage attempts to perform computations and determine mileage indicators. There's limitation to this approach set up in the feasibility of assigning numerical value to a single mileage.
  5. A mileage with a value of four isn't inescapably doubly as good as a mileage with a value of two; the advanced value simply means that it's better. Utility is also not cumulative; two serviceability, both with values of three, don't combine to produce a mileage value of six.