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Mapping Out the Service Experience, Exercises of Marketing

Assignment 3.3 in MKGT 311: Mapping out the service experience

Typology: Exercises

2020/2021

Uploaded on 12/08/2021

aarosiro4002
aarosiro4002 🇺🇸

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Eating at a Dine-in Restaurant
Walk in the door Goes to counter Sits at Table Waiter
recieves/places
order
Recieves
food/eats Walks out the
door
Customer Journey
Employee Actions
Backstage Actions
Support Processes
Greets
Customer Interacts,
places
customer in
line and
assigns table
Brings Menu
and water
Cooks
prepare
food
Order is placed in
computer system Prints
Check
Line of Interaction
Line of Visibility
Line of Internal Interaction
Physical Evidence
Clean floors,
tables
Clean Uniforms
Smells of
environment
Handed a buzzer if
waiting for turn
Waiting area has
seats accessible
Observes
lighting,
sounds, views
outside of
window
Has food in
front of
customer
Has any left
over food
in hand
Places order, various
courses if desired
(periodic checkup)
Gives check
"Have a good
evening"
Workers clean
tables from
previous customer
Picks up
and cleans
table
Buzzer
system for
reservation

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Eating at a Dine-in Restaurant

Walk in the door Goes to counter Sits at Table Waiter recieves/places order Recieves food/eats Walks out the door

Customer Journey

Employee Actions

Backstage Actions

Support Processes

Greets

Customer

Interacts,

places

customer in

line and

assigns table

Brings Menu

and water

Cooks

prepare

food

Order is placed in

computer system

Prints

Check

Line of Interaction

Line of Visibility

Line of Internal Interaction

Physical Evidence

Clean floors, tables Clean Uniforms Smells of environment Handed a buzzer if waiting for turn Waiting area has seats accessible

Observes

lighting,

sounds, views

outside of

window

Has food in

front of

customer

Has any left

over food

in hand

Places order, various

courses if desired

(periodic checkup)

Gives check

"Have a good

evening"

Workers clean

tables from

previous customer

Picks up

and cleans

table

Buzzer

system for

reservation