Market Planning Checklist
Use this list to develop your marketing plan.
Before you launch a marketing campaign, answer the following questions
about your business and your product or service.
• Have you analyzed the total market for your product or service? Do
you know which features of your product or service will appeal to
different market segments?
• In forming your marketing message, have you described how your
product or service will benefit your clients?
• Have you prepared a pricing schedule? What kinds of discounts do
you offer, and to whom do you offer them?
• Have you prepared a sales forecast?
• Which media will you use in your marketing campaign?
• Do your marketing materials mention any optional accessories or
added services that consumers might want to purchase?
• If you offer a product, have you prepared clear operating-and-
assembly instructions if required? What kind of warranty do you
provide? What type of customer service or support do you offer
after the sale?
• Do you have product liability insurance?
• Is your packaging likely to appeal to your target market?
• If your product is one you can patent, have you done so?
• How will you distribute your product?
From
Start Your Own Business: The Only Start-Up Book You'll Ever Need
, by
Rieva Lesonsky and the staff of
Entrepreneur
Magazine (Entrepreneur Press)
