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Class: MKTG - Business Marketing; Subject: Marketing; University: Latter Day Saints Business College; Term: Forever 1989;
Typology: Quizzes
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For every $1 spent in marketing, we can return $1+ TERM 2
DEFINITION 2 Sell something TERM 3
DEFINITION 3 ProductPricePlacePromotion TERM 4
DEFINITION 4 A good/itemA serviceAn idea TERM 5
DEFINITION 5 Is the price a good value.
Perceived value.For example:Wal-Mart, perceived value is lowest price, lowest qualityMercedes-Benz, perceived value is high, quality is perceived highIKEA, the perceived value is average/good and quality is perceived average-good TERM 7
DEFINITION 7 All activities necessary to get the product to the customer. TERM 8
DEFINITION 8 Communicate to the world that the product/service exists! TERM 9 DEFINITION 9 Means Business-to-Business sales TERM 10 DEFINITION 10 Means Business-to-Consumer sales
No a lower price is not always a better/best value.Value is perceived by the customer.Some people will pay more for the same product for a perceived better value. TERM 17
DEFINITION 17 Value TERM 18
DEFINITION 18 EVERYONEAnswer the phone, sales, installer, truck driver, etc. TERM 19
DEFINITION 19 It doesnt matter. Remember the Kellogs give away of Fruit Loops?
