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Class: MKTG - Business Marketing; Subject: Marketing; University: Latter Day Saints Business College; Term: Forever 1989;
Typology: Quizzes
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Knowing your target audience and the plan to reach/sell them. TERM 2
DEFINITION 2 LocationsPerceived valueLeisure place to hang outStatus symbol TERM 3
DEFINITION 3 They sell coffee. 65% of their business.They have the locations.They sell fast.They sellconvenience. TERM 4
DEFINITION 4
DEFINITION 5 No. Other companies (Linkedin, Twitter, Pintrest) have made progress in a few years to taking market share.
A very tall wall. Almost no one can climb up it or make a wall as good .Think the NFL, EnglishSoccerLeague TERM 7
DEFINITION 7
DEFINITION 8 Operational ExcellenceLocational Excellence TERM 9
DEFINITION 9 Dunkin Donuts use's their locations to sell convienence of getting coffee, not just doughnuts anymore.Hostess has not figured out another product or avenue to sell a healthy or fun snack. TERM 10
DEFINITION 10