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Marketing Campaign about Coca Cola "share A Coke"
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In 2011, The Coca-Cola Company launched a marketing campaign called
"Share A Coke" in Australia where they replaced their iconic Coca-Cola
logo with the words "Share A Coke," along with a common teenage name,
written on the bottle. The aim was to encourage them to share this
experience with their family and friends.
launched in Australia in 2011 during the
summer and ran for nine years globally.
This campaign became so successful
that it was later repeated in different
countries in various forms. For example,
In 2016 “Share a Coke and a Song”
campaign was launched in the USA,
where more than 70 popular song lyrics
were written on the labels of Coca-Cola
bottles to encourage consumers to
consume their product while enjoying
their favorite song.
Coca-Cola uses various social media
platforms like Instagram Facebook and
Twitter to attract consumers and by
creating a hashtag moment
#shareacoke and asking for pictures.
This method was used to promote their
brand online and to encourage their
consumer to share their coke with their
name on it through these platforms with
their friends and family.
Coca-Cola offered various sizes of soda
drinks in their 'Share a Coke' campaign,
including Diet Coke, Coke Zero, and regular
Coke. This allowed customers to share and
enjoy Coke with everyone
increasing their sales. By creating a trend of “Share a Coke” the company acknowledged that teenagers use
social media more often than any other age group people so, targeting them to promote their product made
this campaign successful.
identified with. It is human nature that whenever you hear your name on the TV you always want to tell your
friend or your family members that your name was used in some popular movie or TV show. Coca-Cola uses
this technique to attract their customer with common names.
allow those customers who are diabetic to enjoy and share their happy moments while consuming their Coke.
pictures with their name on the coke on social media which prompted their family and friends to seek out their
personalized bottle as well.
your loved one or share on social media to connect with the world at large. it also uses different slang like
“mate” in Australia and “Padi” in Nigeria both mean brother or friend to share it with strangers as well.
