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Understanding Marketing Channels & Distribution Strategies: Multichannel & Selective, Quizzes of Marketing Management

Definitions for various marketing channels and distribution strategies, including multichannel marketing, dual distribution, intensive distribution, exclusive distribution, and selective distribution. Learn about the functions performed by intermediaries and the role of transactional, logistical, and facilitating functions.

Typology: Quizzes

2012/2013

Uploaded on 10/31/2013

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TERM 1
marketing channel
DEFINITION 1
consistsof Individuals and firms involvedin the process of
making aproduct or service available for use or consumption
by consumers or industrial users.
TERM 2
Multichannel marketing
DEFINITION 2
involvesthe blending of different communication and delivery
channels that are mutually reinforcing in attracting,
retaining, and building relationships with consumers who
shop and buy in traditional intermediaries and online.
TERM 3
Dual distribution
DEFINITION 3
involves an arrangement whereby a firm reaches different
buyers by using two or more different types of channels for
the same basic product.
TERM 4
Intensive distribution
DEFINITION 4
is a level of distribution density whereby a firm tries to place
its products and services in as many outlets as possible.
TERM 5
Exclusive distribution
DEFINITION 5
is a level of distribution density whereby only one retail
outlet in a specific geographical area carries the firms
products.
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TERM 1

marketing channel

DEFINITION 1 consistsof Individuals and firms involvedin the process of making aproduct or service available for use or consumption by consumers or industrial users. TERM 2

Multichannel marketing

DEFINITION 2 involvesthe blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. TERM 3

Dual distribution

DEFINITION 3 involves an arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product. TERM 4

Intensive distribution

DEFINITION 4 is a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible. TERM 5

Exclusive distribution

DEFINITION 5 is a level of distribution density whereby only one retail outlet in a specific geographical area carries the firms products.

TERM 6

Selective distribution

DEFINITION 6 is a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. TERM 7

Functions Performed by Intermediaries

DEFINITION 7 Transactional FunctionLogistical FunctionFacilitating Function