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Definitions for various marketing channels and distribution strategies, including multichannel marketing, dual distribution, intensive distribution, exclusive distribution, and selective distribution. Learn about the functions performed by intermediaries and the role of transactional, logistical, and facilitating functions.
Typology: Quizzes
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TERM 1
DEFINITION 1 consistsof Individuals and firms involvedin the process of making aproduct or service available for use or consumption by consumers or industrial users. TERM 2
DEFINITION 2 involvesthe blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. TERM 3
DEFINITION 3 involves an arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product. TERM 4
DEFINITION 4 is a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible. TERM 5
DEFINITION 5 is a level of distribution density whereby only one retail outlet in a specific geographical area carries the firms products.
TERM 6
DEFINITION 6 is a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. TERM 7
DEFINITION 7 Transactional FunctionLogistical FunctionFacilitating Function