TERM 1
marketing channel
DEFINITION 1
consistsof Individuals and firms involvedin the process of
making aproduct or service available for use or consumption
by consumers or industrial users.
TERM 2
Multichannel marketing
DEFINITION 2
involvesthe blending of different communication and delivery
channels that are mutually reinforcing in attracting,
retaining, and building relationships with consumers who
shop and buy in traditional intermediaries and online.
TERM 3
Dual distribution
DEFINITION 3
involves an arrangement whereby a firm reaches different
buyers by using two or more different types of channels for
the same basic product.
TERM 4
Intensive distribution
DEFINITION 4
is a level of distribution density whereby a firm tries to place
its products and services in as many outlets as possible.
TERM 5
Exclusive distribution
DEFINITION 5
is a level of distribution density whereby only one retail
outlet in a specific geographical area carries the firms
products.
