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Material exploration. I have explored metal and plastic in the assignments
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Uploaded on 10/08/2021
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WE CALL THIS SUSTAINABLE INNOVATION. our ambition: double our business, with half the impact
ACCELERATING TOWARD A LOW-CARBON GROWTH ECONOMY Climate change is a global issue that requires global solutions. Resource scarcity, fluctua- tions in the prices of raw materials and disruptions to supply chains are real concerns for busi- ness. And, we understand the broader impact that climate-related issues have on the athletes we serve. A sustainable economy is a low-carbon growth econ- omy. Nike uses carbon as a leading indicator to assess sustainability, but we recognize sustainability goes way beyond car- bon. It means addressing all our impacts on the environment and the communities where we operate, supporting labor rights in supply chains, while continuing to serve the athlete and our business. THE INNOVATION IMPERATIVE The world needs systematic change at scale. We have forecast the rate at which our emissions could increase if we were to follow a mind-set of “business-as-usual.” What becomes abundantly clear is that efficiencies alone will not suffice. THE FUTURE WILL BE CIRCULAR We envision a transition from linear to circular business mod- els and a world that demands closed-loop products - designed with better materials, made with fewer resources and assembled to allow easy reuse in new products. Sustainability and business growth are complementary. WE MUST INVEST IN DISRUPTIVE INNOVATION TO ADDRESS OUR IMPACT ON THE ENVIRONMENT AND PROPEL US TOWARD A LOW-CARBON, CLOSED-LOOP FUTURE. A NEW PALETTE OF SUSTAINABLE MATERIALS Our biggest environmental impacts occur in the growing, processing and finishing of ma- terials. If we can get smarter about the ma- terials we choose and the way we use them, we can not only reduce our environmental impact, but also set a new bar for strong product performance and drive growth for our business. We focus on using lower-im- pact, high-volume materials – such as recy- cled polyester and certified Better Cotton (cotton grown according to the Better Cot- ton Initiative Standard System) – that drive energy efficiency and water efficiency. We’re developing new low-carbon impact materials and turning waste into new materials. This work is critical for a closed loop future. “IF ALL WE DO IS CREATE A SINGLE LINE OF GREEN PRODUCTS, WE WILL HAVE FAILED. SUS- TAINABILITY MUST BE A DESIGN ETHOS ACROSS ALL OUR PRODUCTS.”
