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MBC645 Strategic Management Midterm one, Exams of Marketing Management

Syracuse UniversityMarketing Management

Exam questions from Strategic management

Typology: Exams

2022/2023

Uploaded on 04/07/2025

selina-au
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STRATEGIC MANAGEMENT
MBC645
SYRACUSE UNIVERSITY
QUIZ
August 11, 2022
INSTRUCTIONS
This open-book, closed neighbor quiz contains 25 multiple-choice questions. You have
40 minutes to complete the quiz. Please embolden the correct answer. When finished,
upload the completed quiz in PDF or Word format to 2SU. The document contains six
pages. Make sure that you have all pages before beginning. By placing your name
below, you agree that you will not share this quiz with other students. Thank you.
NAME______________________________________
1
pf3
pf4
pf5

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Download MBC645 Strategic Management Midterm one and more Exams Marketing Management in PDF only on Docsity!

STRATEGIC MANAGEMENT

MBC

SYRACUSE UNIVERSITY

QUIZ

August 11, 2022

INSTRUCTIONS

This open-book, closed neighbor quiz contains 25 multiple-choice questions. You have 40 minutes to complete the quiz. Please embolden the correct answer. When finished, upload the completed quiz in PDF or Word format to 2SU. The document contains six pages. Make sure that you have all pages before beginning. By placing your name below, you agree that you will not share this quiz with other students. Thank you.

NAME______________________________________

Please embolden the correct answer.

  1. What are the four responsibilities of Carroll’s Pyramid of Corporate Social Responsibility (CSR) from the base of the pyramid to the top? a. Legal, economic, philanthropic, and ethical b. Economic, legal, philanthropic, and ethical c. Legal, economic, ethical, and philanthropic d. Economic, legal, ethical, and philanthropic
  2. On November 1, 2021, Coca-Cola announced that it had acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages, for $5. billion in cash. The deal helped to increase Coca-Cola’s market share in the sports drink category and is the company’s largest brand acquisition to date. Which level of strategy is revealed by this acquisition transaction for Coca-Cola? a. Corporate b. Operational (Functional) c. Business d. None of the above
  3. Which case study from class specifically highlighted the fusion between business goals and a social mission? a. Warby Parker b. Spotify c. Walmart Inc. Takes on Amazon.com d. Sandlands Vineyards
  4. The CEO of Bright Enterprises has a reputation for basing decisions primarily on the immediate impact or reward and prioritizing short-term over long-term outcomes. What strategic decision-making bias does the CEO present? a. Information availability b. Myopia c. Sunk costs d. Framing decisions
  5. Which of the following is an example of an intangible resource? a. Cash and cash equivalents b. Buildings c. Reputation d. Staff
  1. What are some categories of technological trends under the PESTEL analysis? a. Interest rates, consumer confidence levels, and economic growth b. Population demographics, societal values, and lifestyles c. Monopoly laws, censorship laws, privacy laws, and copyright laws d. New discoveries, new product potentials, and specific clusters of government research
  2. What notion is part of the shareholder perspective of business? a. Enlightened self-interest b. Basis for respecting human rights c. Incentives are aligned for all parties. d. No hidden costs are found.
  3. Which of the following is not a typical barrier or hurdle for entering an industry when analyzing the Threat of New Entrants? a. Access to distribution network channels b. Buyers are able to integrate backward. c. Regulatory policies d. High resistance from existing industry firms
  4. Which item below is a poor example of a core competency? a. Unusually effective sales force b. Geographic store locations in urban areas c. Superior product design capability d. Expertise in integrating multiple technologies to create products
  5. The VP of Technology at Chatham Digital Partners has a noticeable tendency to overweigh and rely too heavily on data that appears first in the information flow. Subsequent material, advice, and statistics typically get discarded. What strategic decision-making bias does the VP present? a. Framing decisions b. Recency bias c. Information anchoring d. Information availability
  1. Which case study from class examined two large corporations and their respective abilities to replicate the other’s assets and business model and more effectively combine them to create an omnichannel approach to retailing? a. Spotify b. Walmart Inc. Takes on Amazon.com c. Sandlands Vineyards d. Warby Parker
  2. On May 6th, the U.S. Bureau of Labor Statistics reported that the unemployment rate remain unchanged at 3.6 percent in April. Which category of PESTEL Analysis would include this macro-environmental trend? a. Technological b. Political and Legal c. Sociocultural d. Economic
  3. What factor assessment below for the Threat of Suppliers would typically make an industry more attractive (lower threat level)? a. The supplier firms aren’t important to end customers. b. It is costly for industry members to switch to different suppliers. c. Some of the supplier firms have strong brand recognition. d. The important items from suppliers are a substantial portion of the industry’s product.
  4. Professor Bradley is an adjunct professor in the MBA@Syracuse program. What type of resource is he for Syracuse University? a. Intangible b. Human c. Intellectual property d. Tangible
  5. What is the process of disaggregating industries into specific characteristics of the markets? a. Segmentation b. Strategic group maps c. PESTEL analysis d. Value chain analysis