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A variety of topics related to media and communication, including joint operating agreements, tabloid newspapers, magazine growth, advertising metrics, media licensing, and communication theories. It provides definitions, explanations, and examples of key concepts in the field of media and communication. The document could be useful for students studying journalism, mass communication, advertising, or related disciplines to gain a broad understanding of fundamental media and communication principles.
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The key US cabinet level agency charged with negotiating international trade agreements is A. the US Trade representatives USTR B. Department of State C. Department of Commerce D. Department of Treasury - correct answers Manufactures can use promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available. This is called a A. pull strategy B. push strategy C. demand strategy D. supply strategy - correct answers What is the Freedom of Information Act? - correct answersallows press access to public documents What is the Offending effrontery in relation to journalists? - correct answershas to do with obscenity The journalist may print what he wishes about others, but if that information is wrong and harmful to others' reputation, the writer must suffer the consequences. Such protection for subjects of stories comes under the auspices of which of the following acts? A. Freedom of Information B. Property Protection
A. are always sensational, with a de-emphasis on current news events B. have a printing format that uses pages that are about half the size of a traditional newspapers page C. are sold only on newsstands, not by subscription D. are published in English, but not generally found in the United States - correct answersB. Answer B connotes the origin of the word tabloid, although many tabloid newspapers have come to be associated with sensationalism and include many photographs. Of all the types of magazines, the one with the most rapid growth (1989-2000) is A. health B. women's magazines C. environment and ecology D. comics - correct answersD. Comics The top U.S. circulated magazine is: A. Modern Maturity B. Reader's Digest C. TV Guide D. Time - correct answersA. Modern Maturity, then Reader's Digest, then TV Guide then Time In advertising, CPM is A. creative, promotion and marketing B. circulation, production and marketing C. cost per thousand D. chief promotion manager - correct answersC. Cost per thousand is the basic measurement of advertising efficiency; m-1000.
This act gave the Secretary of Commerce the right to issue licenses to parties interested in radio broadcasting and to decide which radio frequencies should be used for which types of services: A. Radio Act of 1912 B. Radio Act of 1927 C. Communications Act of 1934 D. Radio-Telephone Act of 1952 - correct answersA. Radio Act of 1912 O & O Stations are those A. without sanctions to operate by the FCC B. operated by companies with public stock offerings C. interconnected together, coast to coast, with the same network D. owned and operated by a network that provides a regular schedule of programming - correct answersD. O & O means owned and operated by a network. O & O stations so have sanction by the FCC to operate. Companies with public stock having nothing to do with being O & O This term describes an activity in which promotion personnel pay money in radio DJs in order to ensure that they will devote airtime to artists that their recording companies represent A. networking B. conglomeration C. payola D. musicjacking - correct answersC. payola is what's defined in the question; it become illegal in the late 1950s. An example of an agency that exists to make sure that publishers, songwriters and artists are compensated for their artistry is: A. FCC B. A&R
C. information that links demographic categories to personality characteristics of an audience D. advertising that uses pictures and visual stimuli to create recognition - correct answersC. This is the definition of psychographic data Phatic communication is A. communication designed to convince the other party B. dialogue that comes largely from one party C. communication symbolized by friendly social interest in the people one is with D. always non verbal communication - correct answersC. communication symbolized by friendly social interest in the people one is with Treaties must be approved by A. a majority of the House and Senate B. two-thirds of the Senators voting on the treaty C. a majority of the House of Representatives D. three-fourths of the Senate - correct answersB. Article 2 of the US Constitution specifies that 2/3 of the senators present must agree to a treaty. The Senate has most power to handle issue relating to foreign affairs. A public opinion survey is done and it is reported that the results are not statistically significant. What does this mean? A. it means that there are insufficient responses to consider the survey valid B. it means that the results could be due to chance C. it means that different surveys have different results D. it means that the findings of the surveys are not substantively important - correct answersB. In public opinion research, if a finding is not statistically significant, any difference found in the sample could simply be the result of sampling error and may not be a real difference found in the population.
Concerning the application of rights in the U.S. Constitution's Bill of Rights to the states, which of the following is correct? A. all rights in the Bill of Rights have applied to the states since the beginning B. all rights in the Bill of Rights have applied to the states since the passage of the 14th amendment C. none of the rights in the Bill of Rights applies to the states. The states have their own bill of rights D. most of the rights in the Bill of Rights have been applied to the states based upon Supreme Court decisions. Some still do no apply. - correct answersD. The Bill of Rights had been directed at the federal government. However, since the passage of the 14th amendment, the Supreme Court has applied many of the provisions in the Bill of Rights to the states beginning with cases in 1897. Today's Native Americans/American Indians descend from Asiatic ancestors who arrived in North America A. on wooden ships B. primarily on horseback C. across a land bridge now submerged beneath the Bering Sea D. under the leadership of a former warlord who would later become known as Chief Powhatan, the founder of the Powhatan Confederacy - correct answersC. Historical and archaeological evidence indicate that during the last great Ice Age, migration by foot from Siberia over the Bering Strait land bridge into North America was possible. In 1620, the _____________ established self-government for the Plymouth Colonists. A. the Mayflower Compact B. the Fundamental Order of Connecticut C. the Articles of Confederation D. the Declaration of Rights - correct answersA. The Mayflower Compact was the document that established self government for the Plymouth colonists in 1620. The Fundamental Order of Connecticut was the first American Constitution, written in 1639 by representatives from the Connecticut towns of Hartford, Wethersfield, and Windsor. The Declaration of Rights, written by George Mason, were adopted by the Virginia colonists.
C. Governments attempted to bring about economic stabilization D. Prices increases dramatically - correct answers Mercantilism was an economic policy that attempted to obtain a favorable balance of trade that would result in the maximum inflows of gold and silver. During what century was this economic theory popular? A. 16th B. 19th C. 13th D. 21st - correct answersA. Mercantilism was an economic theory that had wide acceptance during the 16th through 18th centuries. This theory stated that colonies existed to benefit the home country, through an exclusive and highly regulated trading relaitonship. An examination of 750 circuit boards produced by the AMPEX corp. revealed that 15 were defective. At this rate, how many defective circuit boards would there be in a lot of 12,750? A. 115 B. 225 C. 275 D. 350 - correct answers A television is on sale for 20% off. If the sale price is 800, what was the original price? A. 160 B. 640 C. 960 D. 1000 - correct answers Dan Preston arrives in Toronto and wishes to convert 300 US dollars to Canadian dollars. If onw US dollar is iworth 1.47 in Canadian currency, how many Canadian dollars does Dan receive?
D. 447 - correct answers A blueprint has a scale of 3 feet per .5 inch. If a bathroom is 1.5 inches x 2 inches, what are the actual dimensions? A. 4.5x B. 6x7. C. 7.5x D. 9x12 - correct answers Top management are compensated more because they are valuable to the organization. These top managers do more A. organizing B. Planning C. Directing D. Controlling - correct answersB. Although top managers do all the listed activities, they are involved in strategic planning most of the time. Staffing and directing are more the responsibility of mid level managers, while controlling is the primary responsibility of the front line managers Why is delegation of authority crucial to the successful execution of company operations? A. it gives the top management more time to think and develop strategic business directions B. it makes the entire company more structured and easier to account for financially C. it empowers the employees to make commitments, use resources and take whatever actions to ensure customer satisfaction
Which of the following amendments to the US Constitution conferred automatic US citizenship on all persons born in the US? A. 13th B. 14th C. 15th D. 16th - correct answersB. The 14th amendment conferred automatic citizenship on all persons born within the territorial limits of the United States. The 13th amendment, which abolished slavery, was ratified in 1865. The 15th amendment was ratified in 1870. It states that US citizens right to vote shall not be denied or abridged on account of race color or previous condition or servitude. The 16th amendment was ratified in 1913. It granted the federal government the right to collect taxes based on personal income. Which of the following did not occur during the years of post-Civil War Reconstruction? A. the first large scale attempt by the federal government to bring about racial equality by intervening in political and economic processes and spending large amounts of money to help one group improve its position relative to other groups B. Former Confederate states were placed under martial law C. The passage of the 14th amendment D. Southern states passing and enforcing laws that effectively denied blacks the right to vote - correct answers One of the most widely traded agricultural commodities on the planet, coffee grows best in A. tropical lowlands B. temperature lowlands C. tropical highlands D. temperature mountain zones - correct answers Emperor Napoleon 3 (Louis Napoleon) fell from power
A. during the Crimean War B. during the Paris Commune C. during the Franco Prussian War D. after being deposed by the Directory - correct answers From 1895 until the end of the Second World War, Korea was dominated by A. China B. Russia C. Japan D. France - correct answers Price controls (such as fixing the price for gas or renting apartments) are generally opposed by economists because A. economists believe that price controls generally cause distorted asset allocation B. economists believe that price controls can lead to a shortage of products on the open market C. alternative (and often illegal) distribution mechanisms emerge to avoid price controls D. all of the above - correct answers Many trade economists argue that closing off an economy to international market forces creates critical inefficiencies as local producers become ______, expending resources on cornering artificially created markets via specially acquired licenses, legitimate legislation or personal connections - correct answers Which form of business ownership has restricted liability, lower taxation and fewer government restrictions? A. sole proprietorship B. partnership C. limited liability corporation
C. freedom of religious practices D. all of the above - correct answers The Social Security system was established based upon a trust fund structure. What has happened to the trust funds? A. they have eliminated all trust funds that were originally established B. they have consolidated the trust funds into a single fund C. they have several trust funds D. they have two trust funds. one must be invested in US government bonds and the other allows individuals to invest in stock index funds - correct answers Amicus Curiae briefs are filed with the courts. What are they? A. they are briefs filed by the applicants B. they are briefs filed by those who are not participants in the case C. they are briefs filed by the government D. they are parts of a court's decision that do not act as precedent for future cases - correct answers Congressional oversight is a term used to signify A. when congress includes preferences for some group in a piece of legislation B. when congress exercises review of some activity of the executive branch C. when congress leaves out a crucial element in legislation D. when congress fails to provide sufficient funds for a program - correct answers Which of the following was passed during what historians and political scientists have labeled the Progressive Era? A. the Sherman Anti-Trust Act
B. the Taft-Hartley Act C. the Emergency Banking Act D. the Hawley-Smoot Act - correct answers Which of the following concerning American movies and the American Motion Picture Industry is not true? A. Thomas Edison was the first American to patent and market a commercial motion picture camera B. during the early years of american movie production, the rate of attendance of non-english speaking immigrants was lower than the attendance rate of middle class, native born americans C. during the second decade of the 20th century, the US Supreme Court ruled that movies were a business and not a form of communication and therefore their contents were not protected by the 1st amendment D. the first talking movie debuted during the 1920s - correct answers The ________ Act gave american workers the right to belong to labor unions and engage in collective bargaining. A. the Wagner Act B. the Walsh-Healy Act C. the fair Standards Act D. the Taft-Hartley Act - correct answers The city of Istanbul's strategic location gives Turkey control of access to A. the Aegean B. the Black Sea C. the Baltic Sea D. the Red Sea - correct answers
What is the role of the Federal Trade Commission (FTC) A. foster better international trade relations B. develop trading product lists C. register trading companies and make sure they are legitimate D. regulate business practices and curb false advertising, misleading pricing, and deceptive packaging and labelign - correct answers An Equal Opportunity Employer will not discriminate against an employee based on race, religion, gender, national origin or color. However in certain circumstances which one of the following can be a discriminatory factor for employment? A. race B. religion C. color D. gender - correct answers What is the marketing concept? A. a group of people who have a need, purchasing power and the desire and authority to spend money on goods, services and ideas B. a plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers C. a group of activities designed to expedite transactions by creating, distributing, pricing and promoting goods, services and ideas D. the idea that an organization should try to satisfy customers' needs through coordinated activities that also allow it to achieve its own goal - correct answers Yellow journalism refers to
A. newspapers printed on paper stock that quickly deteriorates and turns yellow B. alternate or underground newspapers, often anti-institutional C. newspapers printed in color D. a newspaper characterized by sensational journalism - correct answers A controlled circulated magazine is A. one sold only to adults at magazine counters B. controlled by the desires of its readers who subscribe to it C. one whose production and mailing is supported not by charging readers, but usually through advertising revenues, and the publisher decides on its readership D. one sent only to certain areas of the country controlled by zip code - correct answers Computer monitors use the same type of technology that television sets do. Which of the following is the technology that they share? A. cathode ray tube CRT B. magnetic resonance imaging MRI C. computer television rays CTR D. information technology IT - correct answers The Necessary and Proper Clause in the Constitution did what? A. allowed states to retain powers not given to the federal government B. gave the federal government the power to legislate for the health, safety, and welfare of the people C. gave the president the power to act in times of national emergency D. allowed the Congress to enact laws that were seen as needed to carry out the powers listed in Article 1 - correct answers What is a restricted rule in the House of Representatives?