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MKTG Week 5 Market, Segmentation, Targeting and Positioning Exam Review Test 2025, Exams of Marketing

Texas School of Business Marketing

MKTG Week 5 Market, Segmentation, Targeting and Positioning Exam Review Test 2025 1. A market contains: People or institutions with sufficient purchasing power, au thority and willingness to buy 2. Each organisation defines: What they consider to be their marker (e.g Coca Cola is anything the consumer drinks) 3. If we understand the market and we have limited resources for our particular segment: Resources will be used in the most efficient way 4. Correct segmenting, targeting and positioning: Hits the right consumer every time for your organisation 5. Market segmentation: The identification of individuals or organisations with similar characteristics that have significant implications for the determination of marketing strategy CAN HAVE SUB SEGMENTS WITHIN THESE

Typology: Exams

2024/2025