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A comprehensive overview of nasm's online virtual coaching program, covering key aspects such as client acquisition, pricing strategies, marketing, technology, and communication. It delves into the importance of client engagement, assessment techniques, and effective virtual training practices. The document also explores the five stages of change model and its application in virtual coaching, emphasizing the importance of empathy, motivational interviewing, and smart goal setting. It concludes with a discussion on virtual training environment considerations and cancellation policies.
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Creative marketing, social media presence, networking, referral programs, innovative promotion ideas, and gated content are all ideas to help virtual coaches do what ✔✔Gain New Clients
Which current trend in virtual coaching integrates virtual strategies with in-person training methods? ✔✔Pre-Design Workouts
The virtual training system uses what tool to deliver personal trainer-like services to those who experienced barriers to frequenting a fitness center? ✔✔Emerging Technologies
Which virtual service adds accountability, consistency, and a sense of support to the client-coach relationship? ✔✔Virtual Check-ins
Whether providing services in-person or virtually, a certified nutrition coach does not engage in which two practices? ✔✔Meal planning and nutritional therapy
Working with shift workers or those with demanding work schedules may require the virtual coach to provide which accommodation? ✔✔Non-traditional hours for coaching
What might a virtual coach need to keep in mind when transitioning from in-person programming to virtual? ✔✔Available space, access to equipment, and scheduling
What information should virtual coaches obtain from clients in case of emergency? ✔✔Address, emergency contact, and local police department phone number
Which is a common initial challenge for fitness professionals transitioning or augmenting current services with virtual coaching? ✔✔Communication
Which services can a virtual coach provide? ✔✔The services found within their credentials
What is an appropriate first step for fitness professionals to take when beginning the transition to providing virtual coaching services? ✔✔Leveraging technology to track and communicate client progress
Which service is often used to complement the virtual coaching experience? ✔✔Predesigned workouts
What is a customer acquisition cost (CAC)? ✔✔The cost of a new customer to a business
Which of the following is a key number that a fitness professional will need to have in their business plan? ✔✔Expected client lifetime value
Which of the following is not part of the executive summary? ✔✔When
What is a minimum viable product? ✔✔A quality product that is delivered quickly to market
What are benefits of a product? ✔✔Benefits are how features help solve a customer's problem
Working on the business includes things such as ✔✔structuring corporate guidelines
Which of the following is not one of the four P's of Marketing? ✔✔Principle
When selecting a products price, what is not important to consider? ✔✔Ability to discount
Which of the following is an example of a solopreneur? ✔✔An entrepreneur who runs a business on their own, with no employees
Which of the following best describes penetration pricing? ✔✔Offering a low price to build market share that increases as demand builds
What is the virtual coaching industry expected to be valued at by 2027? ✔✔$60 Billion
Which of the following items represents local data storage? ✔✔External drives
What is the smallest fragment that makes up an image called? ✔✔Pixel
What is an example of a low-budget lighting solution? ✔✔Utilizing a lamp fixture with a cool white bulb installed and the lampshade removed
What does a gigabyte of data consist of? ✔✔1,000 megabytes
Fidgeting, cleaning, and walking are examples of what type of energy expenditure? ✔✔Non- Exercise Activity Thermogenesis
When tracking heart rate with a wearable fitness tracker, when is heart rate most accurately monitored? ✔✔Resting heart rate
A Word processor, Excel, and video games are examples of what kind of computer component? ✔✔Software
In empathy, what should a fitness trainer watch for in their own emotional behavior when relating to a client? ✔✔Bias
Which of the these is not a form of virtual communication? ✔✔In-Person training
What, how, or why are beginning words to what type of question? ✔✔Open-ended
What model was developed in the 1970s to help categorize the five stages of change? ✔✔Trans- theoretical
In the model for five stages of change, what stage follows contemplation? ✔✔Preparation
In the model for five stages of change, at what stage does the client become aware that change is needed but is still struggling with required sacrifice? ✔✔Contemplation
What are positive statements that are important for client growth and experience? ✔✔Affirmations
In SMART goals, a goal with a start and a termination is represented by which term? ✔✔Time- bound
A client who is struggling with staying on track and appears to need more daily communication during their phase of change could require what type of communication? ✔✔Synchronous
A client's nightly sleep is considered what type of data? ✔✔Lifestyle
An empathetic, collaborative, and client-centered approach to communication is also known as what term? ✔✔Motivational Interviewing
How can muscular endurance be assessed? ✔✔Time or repetitions to fatigue
Fitness professionals should avoid performing physiological assessments how long after exercise or a stressful event? ✔✔2 hours
Push-up, plank, and wall-sit tests are examples of which category of assessment? ✔✔Muscular endurance
What is the purpose of the PAR-Q assessment? ✔✔Standardized assessment of a client's readiness to engage in physical activity
What equipment is required to perform circumference measurements? ✔✔Measuring tape
Which type of assessment is defined as an evaluation of physical characteristics? ✔✔Physiological
Which dietary assessment forms should be utilized by fitness professionals? ✔✔All, some, or none based on qualifications and expertise
Why should a fitness professional avoid reassessing too frequently? ✔✔It can lead to discouragement if progress is not evident
Approximately what percentage of clients own a personal cell phone? ✔✔96%
Why is it important to assess when an individual consumes a particular food, beverage, or supplement? ✔✔Individuals who often eat throughout the night have an increased risk of Type II diabetes
Which of the following is an example of a subjective assessment? ✔✔Pain rating
What may require a fitness professional to modify an assessment? ✔✔Previous injuries, physical limitations, or medical history
For pushing and pulling assessments, a resistance band should be chosen based on the client's ability to perform a minimum of how many repetitions? ✔✔ 20
Why would a fitness professional consider recording a virtual assessment? ✔✔To guide client through a safe and reliable assessment
Which of the following best represents a virtual training environment consideration? ✔✔Spacing
A fitness professional intends to start a virtual training business. They plan to live-stream restorative yoga classes to small groups. While instructing their yoga classes, what is the most appropriate tone for the professional to take with the class? ✔✔Relaxing and calm, to match the intent of the class
What should a fitness professional do prior to each day of virtual training appointments? ✔✔Check all necessary training equipment at least 1 hour prior to the first appointment of the day
A fitness professional and client are about to engage in a high-intensity workout that includes multiple plyometric exercises. The client is going to be doing the workout on slick vinyl flooring. What should the fitness professional do? ✔✔Educate the client on appropriate footwear and exercise form and pay attention to them during the training session
Which of the following is a nutrition coaching option for a fitness professional or nutrition coach operating virtually? ✔✔One-on-one nutrition coaching via e-mail, phone, and nutrition apps
In which setting is intra-session instruction most suitable? ✔✔Long-duration, low-complexity workouts
Which of the following requires video conferencing technology? ✔✔A live interactive group fitness class
A fitness professional plans to conduct live interactive virtual training sessions from their apartment. They have two roommates and a noisy dog. What should they do before filming live coaching sessions? ✔✔Communicate the times in which they will be coaching to roommates, make arrangements to contain the dog during sessions, and consider investing in soundproofing materials
Which of the following is the most appropriate attire for a fitness professional to wear during a video-based virtual training session? ✔✔A solid color t-shirt
Which term is described as the amount of time required to fall asleep? ✔✔Sleep latency
What is the term for a resting heart rate lower than 60 bpm? ✔✔Bradycardia
The autonomic nervous system is comprised of which two primary branches? ✔✔Sympathetic and parasympathetic
Approximately what percentage of U.S. adults have insufficient sleep? ✔✔33%
In general, what type of biometric trend is favorable, indicating an improvement in stress resilience and physical and mental health? ✔✔A steady increase in HRV over time
Which sleep stage and type represents the lowest heart rate and respiratory rate? ✔✔Stage 3 (non-REM)
What are the cons of utilizing wearable technologies with more advanced features? ✔✔They are often more expensive and increase the complexity of use
Which of the following may be an effective tool for measuring cumulative physical fatigue in overtrained athletes? ✔✔Decreased heart rate variability
What type of exercise may lead to a decrease in resting heart rate in healthy clients? ✔✔All types of exercise may lead to a decrease in resting heart rate in healthy clients
How does an electrocardiogram (ECG) sensor collect data? ✔✔Direct measurement of the heart's electrical activity
Which best describes a sales goal? ✔✔An established revenue target or objective generated by program and service sales
Which is an example of an effective inbound prospecting strategy? ✔✔Creating blog posts that follow a strategic search engine optimization (SEO) approach
What is customer lifetime value (CLV)? ✔✔The total amount a customer spends with a business over the lifetime of the relationship
In addition to economy, skimming, penetration, and premium pricing, the fitness professional may also consider which pricing strategies? ✔✔Promotional pricing and bundle pricing
Which pricing strategy provides lower pricing for an existing product? ✔✔Promotional Pricing Model
What is the process of separating prospects into groups based on predetermined characteristics? ✔✔Market segmentation
Business to consumer sales (B2C) targets which customers? ✔✔Individual consumers
What three items are needed to procure a merchant processor? ✔✔Business license, employer identification number, and business checking account
What is a call to action? ✔✔A prompt from a business for a consumer to take an action
What is the act of searching for new clients? ✔✔Prospecting
Which best describes outbound sales? ✔✔Sales initiated by the business
What is the fitness professional entrepreneur's mission? ✔✔Identify the problem, solve the problem, and ethically guide the purchase of services
How much growth is the fitness and personal trainer industry expected to experience from 2019 to 2029? ✔✔13%
Which strategy would be the best for generating more YouTube traffic? ✔✔Creating an engaging thumbnail
Imagine a fitness professional is obtaining a video testimonial from a client. Which of the following quadrants of digital marketing would the testimonial fall into? ✔✔Social proof
If an ROI formula returns a negative number, what does this mean? ✔✔The total costs associated with the marketing effort were greater than the returns