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A detailed analysis of common reasons for new product failures, using examples of salvadoran products and services. It explores factors such as insufficient market research, lack of differentiation, poor timing, and inadequate marketing strategies. Valuable insights into the challenges of launching new products and the importance of thorough planning and execution.
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Teacher: Mercy Carolina Perez Hernandez Theoretical Group: ING418 GT- 5 Students: Jocelyn Natalia Castillo Garcia CG Laura Sofía Joaquín Cotto JC Alisson Michelle Franco Martinez FM Paola Concepción Murillo Paulino MP San Salvador, October 18th 2024
**1. Create a Mind Map describing the information about products and services on pages 214 to 216.
It occurs when the product is launched at the least opportune time, that is, they do not have a market, since it is not verified whether the public will take it well or not, a market study would have to be carried out and verify if the product will have an impact or if it is very advanced or late for the time Example: Bitcoin A futuristic idea, very good but launched at the wrong time. Although an effort was made to achieve the adoption of Bitcoin, the distrust was greater than these attempts, because in the first place many older adults have problems with technology, additionally, young people or adults end up preferring to use the US dollar. It was launched at the wrong time and therefore it did not achieve the expected impact
5. NO ECONOMICAL ACCESS TO BUYERS In that section, what I think it means is that it is necessary to meet certain requirements to be able to meet the high standards of the largest supermarkets in our country. There are many things that must be followed to be able to give our product a bleeding supermarket since there is a lot of competition, it is difficult, it becomes complicated but there are different requirements that could help us, however, as I repeat, it is usually more difficult for smaller brands it is usually more difficult to compete against larger brands than the public that has on its list of preferences, as here in this text the Thirsty dog brand gives us an example of a brand that is competing against others to enter the market, however, it is difficult because there is no
economic access to buyers for cheaper things versus more expensive things, having very few purchasing options. For example from this section is the Salvadoran coffee brand Café Tío Pepe that has used marketing to stand out in a highly competitive market with its focus on the quality and origin of its coffee. The brand has captured the attention of coffee lovers through of digital marketing strategies presence of gastronomic events and collaborations with influencers coffee shop, has positioned itself as a reference brand in the world of coffee in El Salvador but why can it enter an example of this section If we see in the most famous supermarkets such as The super selectos in this we have different brands of Colombian coffee from other types of countries that are more famous and that consumers have them as their preference due to the type of marketing and fame they have in our country, An example of this type of brands that are most famous in our country is Juan Valdez coffee. It is a multinational chain of coffee shops based in Colombia that specializes in the retail sale of coffee. Its purpose is to become a member of the business. of coffee restaurants worldwide and promote Colombian coffee.
6. POOR PRODUCT QUALITY In this section we have the pool product Quality, which explains to us that until a product is exhaustively tested, its costs for the organization, for the people in charge of its creation and management, can be much more expensive because good service, good management, good quality, and good price so that the products can be successful in the market and with people. Likewise, for these to be more functional, if it is a service we are talking about, it has to be highly tested by people so that it can be completely satisfactory for the public it serves. is being provided.
In this section he explains to us that it is necessary to focus on a specific market when launching a product. By having an ideal market, the objectives are met. However, if we do not have an objective when it comes to launching a product, we may fail in the attempt. An example of this section is the famous caramel corn better known as alboroto, it was from the Diana brand, however it was not very successful, it is currently out of the market because its target market was children, it only pleased adults due to that the little mouth was too hard for those little ones
