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OMIS 351 Final Exam Questions and Answers 2024, Exams of Advertising and Sales Promotion

A set of multiple-choice questions and answers from a final exam for omis 351, a course likely focused on information technology and its applications in business. The questions cover various topics related to business processes, technology solutions, and the impact of technology on different business functions. The document can be useful for students preparing for a similar exam or for those seeking to understand the key concepts covered in the course.

Typology: Exams

2023/2024

Available from 11/02/2024

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OMIS 351 FINAL EXAM ACTUAL
QUESTIONS AND ANSWERS 2024
GRADED A
You learn that a party at Frat House A will have 150 people and a part at Frat House
B will have 5 people. You dont know any of the people and each party costs $5 to
get in. You choose Frat House A because of
brand
supplier power
network effects
price
value chain analysis Ans✔✔- network effects
Chuck and Kyle's coffee shop is now offering a "buy 5 cups of coffee and get 1 free"
promotion. This loyalty program has the purpose of
increasing supplier
decreasing the quality of the coffee
reducing the buying power
eliminating the surplus of coffee
final sales before going out of business Ans✔✔- reducing the buying power
The _____ strategic lens will almost always involve improving technology options and
connections with suppliers and customers
5 forces
value chain analysis
resource based view of competitive advantage (RBVoCA)
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OMIS 351 FINAL EXAM ACTUAL

QUESTIONS AND ANSWERS 2024

GRADED A

You learn that a party at Frat House A will have 150 people and a part at Frat House B will have 5 people. You dont know any of the people and each party costs $5 to get in. You choose Frat House A because of brand supplier power network effects price value chain analysis Ans✔✔- network effects Chuck and Kyle's coffee shop is now offering a "buy 5 cups of coffee and get 1 free" promotion. This loyalty program has the purpose of increasing supplier decreasing the quality of the coffee reducing the buying power eliminating the surplus of coffee final sales before going out of business Ans✔✔- reducing the buying power The _____ strategic lens will almost always involve improving technology options and connections with suppliers and customers 5 forces value chain analysis resource based view of competitive advantage (RBVoCA)

Patents Brand Ans✔✔- Value chain analysis If a business person gets a great idea for a possible information technology solution to a business process problem the first thing he/she should do is begin programming or having programmed the system secure financing for the system purchase the necessary hardware and/or software to support the system begin processing through the stages of the SDLC, starting with planning Ans✔✔- begin processing through the stages of the SDLC, starting with planning Which of the following is not a benefit of using Excel and web pages, as done in VC If you want to drop the lowest value (like a quiz) in a range, and get the average of the remaining values, use =AVERAGE(, -1) If you have one formula that needs to be used for numerous cells, a great way to accomplish that is to use auto-fill (drag the black cross in the lower-right of the cell to the new cells). If you want to show your formulas to show clients/customers/etc. choose "show formulas", screen shot the sheet, and insert that screenshot into a webpage =VLOOKUP is a useful formula to look up and return values from a pre-defined table all of these are benefits Ans✔✔- If you want to drop the lowest value (like a quiz) in a range, and get the average of the remaining values, use =AVERAGE(, -1) `Which of the following is FALSE when thinking about matching business process problems and technology solutions, as described in unit 1 if your technology solution involves programming or building a system, you need to enroll in a training course to obtain that skill if you have an idea for a match, you should explore that idea by using established, recognized frameworks (such as the SDLC) You do not have to be an expert in the technology solution, but you must understand how the technology solution works and why it will help with your business problem

advertising human resources finance Ans✔✔- operations Technology experts in the area of _____ specialize in technology for competitive advantage. user-interface design process design strategy database design hardware Ans✔✔- strategy Which of the following is the best example of matching a technology solution to a business problem? Using teams of size 6 to get the benefit of multiple players without becoming too large. Making long-term projections based on historical sales data. Scoring the highest in the class on VC Using GPS to track Huskie bus locations and giving that information to students None of these are good examples of matching a technology solution to a business problem. Ans✔✔- Using GPS to track Huskie bus locations and giving that information to students Tech impact is reaching even beyond the confines of Earth itself. According to an example in your chapter, how was a tool on the International Space Station recently acquired?: It was purchased via China's Alibaba - showing global sourcing extends to the extraterrestrial.

It was delivered to the launch site when summoned from Space using the FedEx app. It was an out-of-print product that an Etsy producer was able to craft and deliver for the next resupply flight. It was printed on-demand using 3D printing technology. Ans✔✔- It was printed on- demand using 3D printing technology. Which of the following is NOT a benefit of using Excel and web pages, as done in VC1? If you want to drop the lowest value (like a Quiz) in a range, and get the average of the remaining values, use =AVERAGE(,-1) If you have one formula that needs to be used for numerous cells, a great way to accomplish that is to use auto-fill (drag the black cross in the lower-right of the cell to the new cells). If you want to show your formulas to your clients/customers/etc., choose "Show formulas", screen shot the sheet, and insert that screen shot into a web page. VLOOKUP is a useful formula to look up and return values from a pre-defined table. All of these are benefits. Ans✔✔- If you want to drop the lowest value (like a Quiz) in a range, and get the average of the remaining values, use =AVERAGE(,-

Which of the following is THE major theme of OMIS 351 this semester? Information Technology should be used to serve the goals of the business Primary value activities. Solver, Pivot Tables, and Databases are great decision making tools. Web sites are useful for communication. CRM will soon be used by all businesses. Ans✔✔- Information Technology should be used to serve the goals of the business In the VC1 assignment, in what format were the Excel Grades page and Excel Formulas page recommended to be posted to your web page? Video Excel Workbook (.xls)

Information Age business practices. Ans✔✔- Information Age business practices. Some of the radical changes brought about by new technologies include: the stagnation of advertising the proliferation of telecommunications into the hands of a few an increase in computing costs owing to the growth of licensed software a decrease in the standards of corporate ethics the creation of an unprecedented set of security and espionage threats Ans✔✔- the creation of an unprecedented set of security and espionage threats Once you created the formula in Excel to calculate an OMIS 351 grade (say, in cell G2), what is the fastest/easiest and correct way to apply that same formula to all of the students on the sheet? Use mouse to get black cross in lower right of G2, lets you auto-fill by dragging Use mouse to get black arrow in middle of G2, lets you select a range of cells Use mouse to get cross hair in G2 lets you move a cell or cells Use mouse to select G2, lets you auto-fill by dragging Ans✔✔- Use mouse to get black cross in lower right of G2, lets you auto-fill by dragging Technology experts in the area of user-interface design: work to make sure systems are intuitive and easy to use leverage technology to make legacy systems more efficient specialize in technology for competitive advantage focus on effective back-up systems for critical business data provide direction on technology-related security issues Ans✔✔- work to make sure systems are intuitive and easy to use According to Dr. Downing in class, what is the information age?

When the internet defined what information we see When computers were invented and began storing information. When information became cheap to store on disk space When companies/people finally realized that information is an asset Ans✔✔- When companies/people finally realized that information is an asset The guy who "invented" sliced bread helps show us... that being in the food industry would be best that we can match technology to business problems there's no need to understand individual components of a problem solution that technology is not useful Ans✔✔- that we can match technology to business problems Which of the following is FALSE when thinking about matching business process problems and technology solutions, as described in Unit 1? If your technology solution involves programming or building a system, you need to enroll in a training course to obtain that skill. If you have an idea for a match, you should explore that idea by using established, recognized frameworks (such as the SDLC). You do not have to be an expert in the technology solution, but you must understand how the technology solution works and why it will help with your business problem. The more you understand about the business and the technology, the better chance you will make a good match. All of these are true Ans✔✔- If your technology solution involves programming or building a system, you need to enroll in a training course to obtain that skill Crowdsourcing tools and question-and-answer sites like _____ allow firms to reach out for expertise beyond their organizations. Quora

Esoko and M-Pesa App stores Sproxil Ans✔✔- App stores If a business person gets a great idea for a possible information technology solution to a business process problem, the first thing he/she should do is: Begin programming (or having programmed) the system Secure financing for the system. Purchase the necessary hardware and/or software to support the system Begin progressing through the stages of the SDLC, starting with "Planning" Ans✔✔- Begin progressing through the stages of the SDLC, starting with "Planning" As discussed in lecture, telecom "talks" in ____________ and hardware storage "talks" in __________. Bits, bytes bytes, bits megahertz, gigahertz gigahertz, megahertz none of the above Ans✔✔- Bits, bytes Cloud computing is not suited for situations involving offloading of expensive computing tasks where complex legacy systems have to be ported with no existing regulatory compliance issues where pricing economics favor renting over buying characterized by limited time tasks Ans✔✔- where complex legacy systems have to be ported

3 reasons for the explosion of the internet and world wide web Ans✔✔- -a common set of rules- TCP/IP

  • Routers that makes it work and are very complex. Traffic cops of the internet -everywhere and the ease of use of the browser The address one types into a Web browser is also known as a: universal direction link or UDL uniform resource locator or URL unique resource finder or URF universal direction locator or UDL uniform resource connection or URC Ans✔✔- uniform resource locator or URL _____ technology is a broadband technology that can use the wires of a local telephone network. Fiber to the Home (FTTH) Digital Subscriber Line (DSL) Coaxial cable Telecom-broadband hybrid Broadband over power line (BPL) Ans✔✔- Digital Subscriber Line (DSL) What protocol is used for exchange of mail between e-mail servers across the world? HTTP SMTP FTP SNMP TCP Ans✔✔- SMTP

Web site incubator Internet service facilitator Web domain name registrar Web hosting service Internet Web fab Ans✔✔- Web hosting service How might you tell if a website you are visiting is using encrypted transmission? The website's address will begin with "https" instead of the usual "http" Your browser will display a certificate when it receives an encrypted transmission The padlock icon in the corner of your browser will be closed ("locked") A and C only All of A, B and C. Ans✔✔- A and C only Which of the following types of infiltration techniques does one open up to by posting sensitive personal information and details about one's workplace on social networking sites? Phishing Social engineering Password theft Virus infections Physical threats Ans✔✔- Social engineering Which of the following is NOT an advantage that Virtual Private Networks (VPNs) have over dedicated-line Wide Area Networks (WANs) (so four of these answers are advantages of VPNs, one is not)? There is no need to lay cable or lease dedicated lines between the remote sites needing to connect The cost of implementation is lower Individuals outside of the company without access to the internet can access company information

An employee can connect to the data at home Remote offices can connect to the same intranet as the main office Ans✔✔- Individuals outside of the company without access to the internet can access company information Which of the following is NOT one of the three factors responsible for the explosion of the Internet? Ubiquity of the browser Routers Circuit switching TCP/IP Ans✔✔- Circuit switching Why would a digital cellular network be better than an analog cellular network? The fact that it is circuit-switched would allow for dedicated connections, increasing the overall quality. The fact that it could use firewalls would make it more secure. The fact that it is a WAN creates greater reach as well as more privacy for the partners using the network. The fact that it supports DSL allows for higher bandwidth and more productivity. The 1's and 0's allow for multiple calls on one frequency (multiplexing) making it cheaper, as well as better quality checks making it clearer. Ans✔✔- The 1's and 0's allow for multiple calls on one frequency (multiplexing) making it cheaper, as well as better quality checks making it clearer. Which of the following are considered sources of information that can potentially be used by social engineers? LinkedIn Corporate directories Social media posts Contests or surveys

Which of the following statements holds true for the term encryption? It refers to a con executed using technology, typically targeted at acquiring sensitive information or tricking someone into installing malicious software. It refers to e-mail transmissions and packets that have been altered to seem as if they came from another source. It refers to scrambling data using a code or formula, known as a cipher, such that it is hidden from those who do not have the unlocking key. It refers to a seemingly tempting, but bogus target meant to draw hacking attempts. It refers to highly restrictive programs that permit communication only with approved entities and/or in an approved manner. Ans✔✔- It refers to scrambling data using a code or formula, known as a cipher, such that it is hidden from those who do not have the unlocking key. If Verizon promised me an all-digital network, I would know that... My communications would be done in analog waves and I would have higher download rates My communications would be done in 1s and 0s and I would be at least at 4G My communications would be done in 1s and 0s and I would be at least at 2G None of these Ans✔✔- My communications would be done in 1s and 0s and I would be at least at 2G The most dominant standard for 4G technology worldwide is Wi-Fi WiMax GPRS Circuit switching LTE Ans✔✔- LTE User-generated content online means firms may:

get early user feedback of their products and services need to manage their online image have positive or negative effects from viral content have proprietary information released by employees all of the above Ans✔✔- all of the above It is ____________, yet ______________ for an organization to implement internet security cheap, ineffective strategic, ineffective inefficient, effective inefficient, ineffective Ans✔✔- inefficient, effective If there are 80 million power drills in the US, used for an average of 13 minutes each per year, a good Sharing economy/ Collaborative consumption business idea would be internet exchange colocation centers an app or site that allowed users to post used drills for a sale, and other users to purchase the used drill an app or site that worked like Uber, where those with drills would be dispatched to personal homes or businesses to perform work requiring a power drill an app or site that allowed multiple users in close proximity to "check out" and return a single drill Ans✔✔- an app or site that allowed multiple users in close proximity to "check out" and return a single drill if there are about 2 billion internet users, about how many internet users conisder the internet safe for E-business 1,200,000, 120,000,

_____ refers to a precise set of instructions that tell the computer hardware what to do. A mnemonic An input device An output device Software Desktop Ans✔✔- Software How many BYTES can a 1 GHz 32 bit chip process per second? (1 Million) * 32 * 8 (1 Billion) * 32 (1 Billion) * 32 / 8 (1 Billion) * 32 * 8 Ans✔✔- (1 Billion) * 32 / 8 _____ refers to applications installed on a personal computer, typically to support tasks performed by a single user. Enterprise software Server program Desktop software Software as a service Database management program Ans✔✔- Desktop software What are the implications for firms that do not have common database systems with consistent formats across their enterprise? They can save infrastructural and operational costs. They can expect to leverage economies of scale by serving more customers. They can hedge against the risk of data redundancy.

They struggle to manage their value chain efficiently. They profit from the aggregation of diverse data sets and enhance their repositories. Ans✔✔- They struggle to manage their value chain efficiently. After completing the Sales Order (Step #2 in the SAP Document Flow Instructions Word document), what is a good way to verify you've done it (you should be able to answer this whether you chose Option 1 or Option 2 for VC3)? View the Document Flow by going to "Logistics-> Sales and Distribution -> Sales -> Order - > Display" Making sure it controls/runs the machine/computer. Send an email to the professor and ask him to check it. Making sure it controls/runs the machine/computer AND controls the flow. View the Document Flow in the Citrix (anywhereapps.niu.edu) main menu. Ans✔✔- View the Document Flow by going to "Logistics-> Sales and Distribution -> Sales -> Order - > Display" When Dr. Downing demonstrated how incredibly expensive it would be for you to buy an "A" in OMIS 351, his point was that... special software is installed on several computers and enables them to work together on a common problem. computers are designed with many microprocessors that work together, simultaneously, to solve problems. computing speed and storage capacity has progressed at a similarly incredible speed, following Moore's Law. microprocessors with two or more (typically lower power) calculating processor cores are fabricated on the same piece of silicon to solve multiple problems. COB student ethics are easy to be compromised. Ans✔✔- computing speed and storage capacity has progressed at a similarly incredible speed, following Moore's Law. Cloud computing is not suited for situations: involving offloading of expensive computing tasks. where complex legacy systems have to be ported. with no existing regulatory compliance issues. where pricing economics favor renting over buying.