BB835 Strategy – 4.3 Organisational Purpose – Activity
3.1 The importance of an organisations mission.
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Organizational Missions and Purposes: The Open University, IBM, Devonshire Pine, and Bosch, Exercises of Business Strategy
The organizational purposes and missions of four different entities: the open university in higher education, ibm in technology, devonshire pine in retail, and bosch in engineering and technology. Each mission statement highlights the unique goals, values, and attitudes towards stakeholders of each organization.
What you will learn
- What are the specific goals outlined in each organization's mission statement?
- How do each organization's values and attitudes towards stakeholders differ?
- What are the unique selling points of each organization, as outlined in their mission statements?
Typology: Exercises
2018/2019
1 / 3
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BB835 Strategy – 4.3 Organisational Purpose – Activity
3.1 The importance of an organisations mission.
Org Sector Mission Components in Evidence The Open University Higher Education ‘The Open University’s mission is to be open to people, places, methods and ideas. We promote educational opportunity and social justice by providing high-quality university education to all who wish to realise their ambitions and fulfil their potential. Through academic research, pedagogic innovation and collaborative partnership we seek to be a world leader in the design, content and delivery of supported open learning.’ Service/market; delivery technology; company goals; philosophy and values; attitude to stakeholders. IBM Technology IBM’s corporate mission is “to lead in the creation, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.” Technology; service/product; attitude to stakeholders Devonshire Pine Retail Our mission is to excel in both product and quality. It's not just our grain patterns, colour and tones of wood that give Devonshire it's unique appeal - it's the quality, craftsmanship, price and service we strive to offer. product NHS Healthcare Improving lives. We strive to improve health and well-being and people's experiences of the NHS. We value excellence and Interest in stakeholders; goals; philosophy/beliefs;