Introduction
This report talks about how PepsiCo focused on expanding into international markets and national
activities, and the intense competition of Americans’ cola products which are Pepsi and Coca-Cola for
growing revenues. Moreover, Pepsi used a diversification strategy in order to enter new markets and
spread the wealth.
Product
Diversity
Diversified its product
offerings: Frito-Lay,
Aquafina, Tropicana, and
Quaker Oats
Target
Audience
Global (North America,
India, China, Russia) &
Home market
Adapting to customer
preferences (low-fat
baked snacks,
introducing labelling
systems)
Challeng-
es and
Issues
Anti-American
sentiment
Setbacks in India
Declining Chinese
Market
Competiti
on
Coca-Cola
Local Drinks in China
Financial
Informati
-on
International Revenues
are more than a third of
PepsiCo's group of $10
billion
International profits 22%
of $6.1 billion
