ENGL 100: ADVERTISING READINGS QUESTIONS 3 MCKENNA
Answer the questions below in writing on a separate sheet of paper.
The following 6 questions are based on “You’re Soaking in It” by Jennifer L. Pozner.
1. According to the author, how has the basic message to women in American
advertising changed since the 1950s?
2. What advertising trend is illustrated by the movie What Women Want?
3. What messages does advertising send regarding human—and in particular male-
female—relationships?
4. What messages does advertising send young girls about the opposite sex and about
their own appearance and behavior?
5. What message does advertising sometimes send to men about how to treat women?
6. What does Jean Kilbourne mean when she talks about the difficulty of raising
children in a “culturally toxic environment”?
