SEMESTER SPRING 2012
“Introduction to Public Relations (MCM401)”
Assignment No. 2
Due Date: 12
th
June, 2012 Marks: 15
Assignment:
Suppose you are appointed as a Public Relation Manager for Pakistan International Airline (PIA).
Your task is to present an executable PR plan for its image building campaign.
Your proposal plan must include answers to the following questions.
1. What are objectives of your plan? (02)
2. Situation Analysis (Opportunities & Threats) (02)
3. Identify your publics or stakeholders (02)
4. Write down at least 03 target messages (03)
5. What Communication Tools will be used? (02)
6. What would be your target media? (02)
7. How will you monitor & evaluate the plan? (02)
Instructions:
Please read the following instructions carefully before preparing the assignment solution:
•
This Assignment can be best attempted from the knowledge acquired after
watching video lecture no. 12 to lecture no.28 and reading handouts as well as
recommended text book).
• Video lectures can be downloaded for free from www.youtube.com/vu.
Note:
Only in the case of Assignment, 24 hours extra / grace period
after the due date is
usually available to overcome uploading difficulties which may be faced by the students
on last date. This ex
tra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
•
Make sure that you upload the solution file before the due date. No assignment
will be accepted through e-
mail once the solution has been uploaded by the
docsity.com
