Download Hilton Hotel Revenue Management: Terminology & Concepts (Updated 2025) and more Exams Marketing Business-to-business (B2B) in PDF only on Docsity!
Consortia - ✔✔Booking a reaervation through a travel agent BAR - ✔✔When a guest doesn't qualify for any discount and has booked the hotels retail rate on Hilton.com SMERF - ✔✔Social,military, education, religious, fraternal SRP - ✔✔Special rate plan-lowest level at which Hilton tracks business MCAT - ✔✔This classification is made up of one or multiple SRPs MSEG - ✔✔This classification can be described as IBT, Rack, or leisure
Revenue Management Exam Review with
Update 2025
100% Correct Answers | Verified | Latest
Global indicator - ✔✔Transient, group, perm, and non revenue are I listed in this classification Data cleanliness - ✔✔Making sure historical data is accurate, so taking any of your reservations and making sure that they are coded accurately. What type of business should not be in a bar rate - ✔✔Qualified business, CNRs or LNRs How does data cleanliness affect your hotel - ✔✔Clean data gives GRO the opp. To make the most optimal decisions for your hotel. Performance results are less likely to be artificially inflated or deflated, reflecting more accurate results. And RM teams can spend more time on building strategy and less time influencing GROs decision
How does GRO help manage discounts - ✔✔If the discount is above the LRV, then it will allow the customer to purchase that discount on that day. But if there discount is below the LRV, then the discount is closed out and cannot be sold. LRA - ✔✔Last room value means the discount rate will be available whenever the hotel is offering BAR rates for sale Group ceiling - ✔✔The rooms available to the sales team to sell to groups How are group rates built in R&I - ✔✔As a convention SRP Transient protect - ✔✔Rooms set aside to be saved for transient guests who book later in the booking window and at a higher rate. These rooms cannot be sold to groups. Consider it the opposite of group ceiling
When deciding your group ceiling you should reference... - ✔✔The amount of LRA accounts at your hotel. You might not book just BAR when discounts are shut down. Base your group ceiling on the forecast. What reports can you use to see if your group strategy is working? - ✔✔STAR report and Cognos MOS report How do you establish your group rate - ✔✔Through seasonal and day of week demand What is FPLOS - ✔✔Full pattern Length of stay-incorporates numbers and dashes to represent length of stat requirements/restrictions. It allows you to sell different price points to guests arriving the same day, based on their LOS LRV - ✔✔The value of the very last room needs to reach a sellout. Controls fixed, qualified, and yieldable SRPs
Uncertainty - ✔✔The likelihood or probability that a forecast is accurate Semi-yieldable - ✔✔LRA negotiated account business that is low rated which may benefit your hotel over low demand times but can hurt your hotel on high demand data Exceptions - ✔✔A day that does not follow your hotels usual business trends. Ex: special event Information manager - ✔✔A screen in GRO that lets you monitor and action items to improve revenue. Items are accessed through the alerts, exceptions, and notifications tab Influences - ✔✔User action that gives GRO more information to include in its next forecast and optimization. Influences are demand override, wash override, and
cost of walk override. Even though the name says override, they are considered influences because they influence inputs Demand override (influence) - ✔✔Tells GRO about changes in demand. ex: occupancy date, arrival los Override - ✔✔User action that limits GROs decision making ability. Overrides are: bar overrides and overbooking overrides. They override GROs control outputs. These are only used in special cases. If they are used incorrectly, they can decrease revenue. Wash override - ✔✔Tells GRO about wash in groups. Ex: addresses group overbooking. (GRO manages transient wash automatically) Cost of walk - ✔✔Influenced at room type level
Which forecast groups should you verify if you doubt a highest bar restriction decision as a result of LRA demand - ✔✔Semi yieldable forecast group How often should you perform forecast review for next 365 days - ✔✔Monthly How often should you use the information manager to manage exceptions - ✔✔Daily How often should you perform forecast review for booking window - ✔✔Weekly How does GRO indicate the highest bar is restricted as a result of LRA demand? - ✔✔Blue circle with white exclamation Which forecast groups should you verify if you doubt a highest bar restriction decision as a result of LRA demand - ✔✔Semi yieldable forecast group
How often should you perform forecast review for next 365 days - ✔✔Monthly How often should you use the information manager to manage exceptions - ✔✔Daily How often should you perform forecast review for booking window - ✔✔Weekly
