Role of Internet
With the use of internet, it is possible to transmit/receive information containing images, graphics,
sound and videos. ISP industry can offer services as:
Linking consumers and businesses via internet.
Monitoring/maintaining customer's Web sites.
Network management/systems integration.
Backbone access services for other ISP's.
Managing online purchase and payment systems.
The internet is designed to be indefinitely extendible and the reliability of internet primarily depends on
the quality of the service providers' equipment’s.
Benefits of Internet:
Doing fast business.
Trying out new ideas.
Gathering opinions.
Allowing the business to appear alongside other established businesses.
Improving the standards of customer service/support resource.
Supporting managerial functions.
Limitations:
Security
Privacy
Threats: Hackers, viruses etc.
So far, we have explored common forms of communication, in this section we will investigate the
newest form of communication, the Internet. In a study, "The Face of the Web", the Angus Reid Group
found that more than 300 million people are using the Internet and 150 million more will do so this year.
They also found that 59 percent of the United States population regularly use the Internet, this
represents 39 percent of Internet usage worldwide. Although the US is currently the leader in Internet
usage, the trend is quickly catching on in many other countries.
The Angus Reid Group study also revealed that adoption rates are very high once users have logged on,
people begin using the Internet for many reasons in addition to those that originally made them
connect. They have even begun using it as a means of meeting people, there are many sites on which
you can enter a "chat room" and talk privately or in a group. This method of communication rules out all
non-verbal communication, people can only express themselves with written words. Internet
