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SAFe Agile (APM)Product Management
Exam with Complete solutions
___ ____ is the process of dividing a potential market into distinct subsets with common needs or characteristics in order to focus effort on the most attractive segment - ANS- Market segmentation ___ are finctional characters based upon research - they represent the different people who might use your product or solution in a similar way - ANS-personas __________ research is often more obtainable and useful with large complex solutions having: relatively small numbers of customers, a small number of transactions with each customer, transactions costing hundreds of thousands to millions of dollars - ANS- Qualitative ____________ ____________ is an iterative solution development process that promotes a holistic approach to delighting all stakeholders - ANS-Design thinking A __ __ __ __ is not a product, service or a specific solution; its the higher purpose for which customers buy products, services and solutions - ANS-Job to be done A ___ ___ ___ illustrates the users experience engaging with a company through products, online experiences and services - ANS-Customer journey map A ___ helps to provide context to create more effective solutions and business models and evolces over time as we learn more about our customers - ANS-Value proposition canvas A ___ is a description of the future state of the product - ANS-vision A ___ provides a shared language to describe and visualize the current and potential future business models - ANS-business model canvas A ______ ________ is a series of questions or data characteristics that are used to determine if a given person meets the desired respondent profile - ANS-Respondent screener A negative persona does what? - ANS-Some we are explicitly NOT designing for A primary persona does what? - ANS-Personas that MUST be satisfied for a successful product driving the design process
A secondary persona does what? - ANS-A persona that we will help make accommodations in the primary interface for as long as it doesn't violate a primary persona A/B testing, questionnaires/surveys are examples of what kind of Primary data? - ANS- Quantitative Building empathy primarily happens through what three ways? - ANS-Empathy interviews, innovation games, and structured interview techniques such as laddering Builds customer empathy with team doing the research, creates vivid, concrete language and commitment to solve customers problems, forms the foundation of innovation by letting you explore 'what you don't know you don't know' are all strengths of what kind of research? - ANS-Qualitative research Competitors product capabilities and customers overlapping needs means what for your product? - ANS-You lose because you can't perform there! Competitors product capabilities and customers overlapping needs overlapping with your product capabilities means what for your product? - ANS-You have to fight for those customers! Define from a market segmentation perspective, what Compatible is - ANS-Aligned with our mission, strengths and ability Define from a market segmentation perspective, what Heterogenous - ANS-Memebers between sgements are distinct Define from a market segmentation perspective, what Homogenous is - ANS-Members within a segment are similar Define from a market segmentation perspective, what Identifiable is - ANS-We can identify its members Define from a market segmentation perspective, what Measurable is - ANS-We can determine its size Define from a market segmentation perspective, what Reachable is - ANS-Contacted through promotion and distribution efforts Define from a market segmentation perspective, what Significant is - ANS-It is large enough to be economically feasible Desirable, sustainable, feasible and _________ are the four areas of design thinking - ANS-viable
Innovation games are _____, serious games designed for _____ market and customer research - ANS-collaborative, qualitative Innovation games leverage cognitive psychology and ____ ____ to create highly actionable results - ANS-Organizational behavior Is less objective than other market research methods, does not scale to large numbers of people is not statistically significant are all weaknesses of what kind of research? - ANS-Qualitative research Name one 'What is minimal valuable product' game - ANS-20-20 vision, buy a feature, prune the product tree Name one Innovation Game that helps identify what solution customers need? - ANS- Product box, give 'em a hot tub, remember the future Normally, when we talk about developing features and benefits we say '__ ' But in Design Thinking, it often helps to flip the order and talk about ' __' as this helps promote considering different Features that can provide the desired benefit. - ANS- Feature-Benefit, Benefit-Feature PMs rely on ___ for development facing concerns - ANS-Product Owners Research, graphical representation, a focus on customer goals and emotions and an understanding of your brand promise are all inputs to what PM tool? - ANS-Customer journey maps SImple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary Data? - ANS-Qualitative Speedboat and spiderweb are innovation games that identify what in the design thinking flow? - ANS-What is their problem? T or F Personas are essentially roles - ANS-F. A persona can have multiple roles T or F? PM supports all product aspects - ANS-True - Acts as marketing, contact for ales, reviews legal agreements, responses to service requests, manages valuesteam economics T or F. Continuous exploration is market research - ANS-True T or F. Personas are strategic, longer-lived artifacts that define product direction - ANS- True The PM may fulfill the role of the _____? - ANS-Product owner: defining stories, prioritizing team backlogs, accepting stories, etc.
This market segmentation tool helps to create segments of customers facing similar problems, improve the design of operational value streams and customer experiences and creates opportunities for innovation - ANS-Job to be done Usage analytics/product telemetry, government data and libraries are all examples of what kind of data? - ANS-Secondary data Using segmentation or sampling helps in what area of product management? - ANS- research, among other areas What are some good empathy interview guidelines? - ANS-Fact to face is best, build rapport before asking questions, keep questions short, ask only one question at a time, encourage stories What are some strategies for B2B personas? - ANS-Even though they are not end- users you can create personas to capture their role, authority and journey - reveal insights about how they make decisions (attitudes, concerns and criteria) in choosing our solution. They can also help drive what matters in terms of ROI, economic modeling, service and support. What are some tools for developing a vision? - ANS-Postcard from the future, Vision box (designing packaging for their future product) What are some typical artifacts that are used to create personas? - ANS-case studies, macro-economic trends, product vision, market segments, win/loss What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - ANS-Early adopters and late adopters What are the 5 populations of diffusion of innovation? - ANS-Innovators, early adopters, early majority, later majority and laggards What are the two steps of Understanding the Problem in Design Thinking? - ANS- Discover (diverge), Define (converge) What did Sinek's Golden Circle findings summarize? - ANS-Inspiring products and services always start with Why (instead of How or what) What four areas make up whole-product thinking? - ANS-Generic product, expected product, augmented product, potential product What is Design Thinking's double diamond? - ANS-Understand the problem, design the right solution
Your product capabilities and customers overlapping needs means what for your product? - ANS-You win!
