1
Scope of Work
Veridus Group understands the Town of Yorktown is exploring options for attracting retail to the downtown
area and would like to commission a market analysis report to determine demand. The proposed market
analysis is one initiative to be implemented from the Town’s Downtown Redevelopment Plan completed
Fall of 2016.
We propose the following scope of work to be completed over the course of three (3) months.
Task 1: Project Kick-Off Meeting
Veridus will work with Yorktown to set an official project kick-off meeting to gather information and finalize
the scope of work and timeline. In order to ensure the market analysis report provides maximum value,
Veridus and Yorktown will walk through the project plan to discuss specific details and goals for each task.
We anticipate the discussion will include, but not be limited to, the following topics:
• History, vision, support, and anticipated obstacles for the project
• Key organizations and individuals to interview
• Geographic region to be analyzed
• Comparable and competitive market areas
• Data points to be collected
• Communication preferences
Task 2: Interviews
In our experience, quantitative data can only tell part of the story. Veridus will supplement the
quantitative analysis already performed with a qualitative analysis in order to add context and a deeper
layer of understanding to the data. Veridus will conduct up to five (5) phone interviews with key
stakeholders (such as the Yorktown Chamber of Commerce, a representative for the Yorktown Farmers’
Market, existing downtown retailers, etc.) to gather their input on the project and validate our findings.
Task 1: Project Kick-Off Meeting
Task 2: Interviews
Task 3: National and Regional Retail Market Trends
Task 4: Retail Industry Analysis and Market Gap Analysis
Task 5: Retail Market Profiles
a. Community Profiles
b. Retail Industry Profiles
Task 6: Final Market Analysis Report with Recommendations and Marketing Strategies
Task 7: Final Presentation
