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Sewald Kayak Adventures Worldwide (SKAW) - Business Profile and Operations, Summaries of Banking and Finance

MIT - World Peace University Banking and Finance

A comprehensive overview of Sewald Kayak Adventures Worldwide (SKAW), a leading provider of outdoor adventure experiences. It covers the company's business activities, including guided dog sledding and bear glacier tours, kayak rentals, and kayaking lessons. The document also explores SKAW's organizational structure, resources, customer demographics, and potential e-commerce opportunities. Additionally, it outlines the main functions and business processes, such as marketing, reservation management, kayak rental and maintenance, guided tours, lessons, customer service, and financial management. The document also discusses the information systems used by SKAW and the company's current and future business objectives, highlighting the need for improvements in reservation management, customer interaction, growth, and efficiency.

Typology: Summaries

2021/2022

Uploaded on 07/18/2024

amisha-kumari-3 🇮🇳

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ANSWER 1

Business Profile: Sewald Kayak Adventures Worldwide (SKAW)

Business Activities:

- Guided dog sledding and bear glacier tours

- Kayak rentals

- Kayaking lessons and instruction sessions

- Ecotourism services

Organization:

- Founders: Trent Gold and Hannah Gold

- Staff: Mac Utter (nature-related intern)

- Freelance web designer: Hannah Gold

Resources:

- 20 rental kayaks of various types

- 8 car-top carriers

- Assortment of accessories and safety equipment

- Office space in nearby marina

- Web design business (Hannah's freelance work)

Customers:

- Demographics: Nature enthusiasts, adventure seekers, ecotourists

- Psychographics: People who value outdoor experiences, environmental conservation, and

unique adventures

- Reservation patterns: Advance reservations and last-minute bookings

Potential Opportunities in E-commerce:

- Online booking and reservation system

- E-commerce store for kayak rentals, accessories, and safety equipment

- Digital marketing and advertising to reach a wider audience

- Potential partnerships with outdoor gear companies and eco-friendly businesses

ANSWER 2

Main Functions and Business Processes of SKAW:

1. Marketing and Advertising

2. Reservation and Booking Management

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ANSWER 1

Business Profile: Sewald Kayak Adventures Worldwide (SKAW) Business Activities:

Guided dog sledding and bear glacier tours
Kayak rentals
Kayaking lessons and instruction sessions
Ecotourism services Organization:
Founders: Trent Gold and Hannah Gold
Staff: Mac Utter (nature-related intern)
Freelance web designer: Hannah Gold Resources:
20 rental kayaks of various types
8 car-top carriers
Assortment of accessories and safety equipment
Office space in nearby marina
Web design business (Hannah's freelance work) Customers:
Demographics: Nature enthusiasts, adventure seekers, ecotourists
Psychographics: People who value outdoor experiences, environmental conservation, and unique adventures
Reservation patterns: Advance reservations and last-minute bookings Potential Opportunities in E-commerce:
Online booking and reservation system
E-commerce store for kayak rentals, accessories, and safety equipment
Digital marketing and advertising to reach a wider audience
Potential partnerships with outdoor gear companies and eco-friendly businesses ANSWER 2 Main Functions and Business Processes of SKAW:

Marketing and Advertising
Reservation and Booking Management

Kayak Rental and Maintenance
Guided Tour Operations (Dog Sledding and Bear Glacier Tours)
Kayaking Lessons and Instruction Sessions
Customer Service and Support
Financial Management and Accounting Business Process Model: Process: Reservation and Booking Management Events:

Customer inquiry (phone, email, or online form)
Availability check
Reservation confirmation
Payment processing
Cancellation or rescheduling Processes:

Receive customer inquiry
Check availability of kayaks and guides
Create reservation and enter customer information in database
Send confirmation email or call customer
Process payment and update reservation status
Update availability and schedule in database Results:

Confirmed reservation with details (date, time, kayak type, guide)
Updated availability and schedule in database
Customer information and payment processing records
Cancellation or rescheduling notice (if applicable) Other Processes:
Kayak Rental: Rent kayaks to customers, maintain equipment, and update inventory
Guided Tour Operations: Prepare guides and equipment, conduct tours, and ensure customer safety
Kayaking Lessons: Schedule and conduct lessons, provide instruction and feedback
Customer Service: Respond to customer inquiries, resolve issues, and provide support ANSWER 3

Automate marketing and customer communication processes
Develop a mobile app for customers to access services and information on-the-go. ANSWER 4 From an object-oriented viewpoint, a Reservation object in SKAW's system could have the following properties:

Reservation ID (unique identifier)
Customer Name
Contact Information (email, phone number)
Service Type (kayak rental, guided tour, lesson)
Date and Time of Reservation
Number of Participants
Equipment Required (kayak type, size)
Status (confirmed, pending, cancelled) Based on the scenario, the following classes can be derived:

Reservation
- Properties: Reservation ID, Customer Name, Contact Information, Service Type, Date and Time of Reservation, Number of Participants
- Methods: confirm(), cancel(), updateStatus()
KayakRental
- Additional Properties: Equipment Required (kayak type, size)
- Additional Methods: assignKayak(), returnKayak()
GuidedTour

Additional Properties: Tour Type (dog sledding, bear glacier), Guide Assigned
Additional Methods: assignGuide(), tourCompleted()

Lesson

Additional Properties: Lesson Type (kayaking, safety), Instructor Assigned
Additional Methods: assignInstructor(), lessonCompleted()

Customer

Properties: Customer ID, Name, Contact Information