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A comprehensive overview of Sewald Kayak Adventures Worldwide (SKAW), a leading provider of outdoor adventure experiences. It covers the company's business activities, including guided dog sledding and bear glacier tours, kayak rentals, and kayaking lessons. The document also explores SKAW's organizational structure, resources, customer demographics, and potential e-commerce opportunities. Additionally, it outlines the main functions and business processes, such as marketing, reservation management, kayak rental and maintenance, guided tours, lessons, customer service, and financial management. The document also discusses the information systems used by SKAW and the company's current and future business objectives, highlighting the need for improvements in reservation management, customer interaction, growth, and efficiency.
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Business Profile: Sewald Kayak Adventures Worldwide (SKAW) Business Activities: