Strategies for Small Business
l. Units i Small business units that compete with
the niche-low-cost strategy go for low initial
investments in their plant, equipment, building
outlets etc.,
ii These business units also go for low
investments in semivariable and variable costs.
ili Small business units that adopt the niche-
differentiation strategy select strategies that
yield superior quality. These units, in some
situation may go for hand - crafting process to
differentiate the product and produce
according to the customer’s preferences. .
