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Small scale industries strategic management
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l. Units i Small business units that compete with the niche-low-cost strategy go for low initial investments in their plant, equipment, building outlets etc., ii These business units also go for low investments in semivariable and variable costs. ili Small business units that adopt the niche- differentiation strategy select strategies that yield superior quality. These units, in some situation may go for hand - crafting process to differentiate the product and produce according to the customer’s preferences..
iv Small business units adopting niche-low-cost/ differentiation strategy go for Strategies that simultaneously lower costs and increase differentiation. This strategy, though, initially involves higher costs, it will result in cost saving and quality improve-ment in the long-run. |