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SMPS CPSM EXAM 138 QUESTIONS WITH VERIFIED ANSWERS 2025/2026 Action Plan Advertising agency Defines the tasks that must be accomplished to implement each strategy within the marketing plan and who will be responsible for accomplishing that task. Professional services agency to handle advertising, selection is similar to AEC firm - people and technical qualifications. Advertising directed to those Aimed at the Right Audience interested in and needing your service A long-term relationship between two parties for services on several projects. Usually based on a unique service the seller can provide the Alliance client, linking the two where the seller becomes almost an extension of the client. (EX: Design-Build Relationship) Alternate Dispute Resolution Arbitration SMPS CPSM Exam Study online at https://quizlet.com/_7ladx The mediator helps the parties attempt to reach a settlement of their dispute. If the dispute is not settled, the next step is arbitration or litigation, depending on the terms of the contract.Mediation is an example of non-binding dispute resolution In order to have a binding arbitration agreement, the parties must, in writing, agree to submit any claims or dispute to arbitration. Generally the parties agree to submit the arbitration to the AAA per the Construction Industry Arbitration Rules. Dictionary.com: The hearing and determining of a dispute or the settling of differences between parties by a person or persons chosen or agreed to by them. Advertising must be: distinctive, Attention Getting repetitive, unique, words and images must work together. with recognized leaders in those areas. One sentence distinguishes and Brand Positioning differentiates Brand Equity Good will, value and volume margins Firm marketing tool to present salient facts about the firm at a glance. Brochure Cross selling tool explains who you are and what you do. SMPS CPSM Exam Study online at https://quizlet.com/_7ladx ¢ Three Year shelf lifes Six months to plan and produce Budget Goal-Based Method Budget Percentage Method Also known as the bottom-up method, this method assigns cost to each item in marketing plan. This method allows you to base your budgeting on the year's business plan revenue goals and marketing plan implementation tasks. Also known as the top-down method, this method of budgeting allocates a marketing planning goals or the changing conditions of the market. The business plan establishes the firm's near-term goals, including gross revenues, net revenues and expenditures by category and profit Business Plan amounts and percentages. Marketing plan is part of the overall business plan. Developed yearly. Should consist of Market Segment analysis. Contract SMPS CPSM Exam Study online at https://quizlet.com/_7ladx An exchange of promises between two or more parties that creates a legal obligation between them. In its simplest form, it is an offer and an acceptance. Oral and written. Used to appropriately allocate risk and avoid ambiguity.Signature is not a required element Client Driven Approach need/want and what drives their projects. The focus of this approach is the firm's clients, their business, their processes and their bottom-line. Everything is structured to meet the needs of that individual client. It's paramount to clearly understand the clients’ goals and objectives. These firms spend an enormous amount of money on Client Maintenance one-on-one marketing and are very selective of the clients they chase. They sell "relationships" rather than price. Refer to matrix on page 32 of Marketing Handbook. Involves accelerating, enhancing and improving ongoing client relationships so that you will benefit with more work opportunities from these clients. written on a company. Key words and locations can be established. These articles are tracked and then copied and SMPS CPSM Exam Study online at https://quizlet.com/ 7ladx sent to the client usually on a monthly basis. These have Clipping Service somewhat phased out for our industry, but are widely used for Cold Call PR firms. Has been replaced with sources as Reed Construction Data, The Rose Report, Onvia, RFP Depot, etc. The first contact with a potential new customer. No call should truly be cold. It's important to do your research before-hand. Know the important questions: What the client does, who the contact is, what needs they have, how your they offers How they rate their competitors including yous What their financial strengths ares What their capabilities ares What types of research and development they do How adept they are at marketing» How will they respond to moves that youare consideringHaving a clear understanding of your competition will increase your ability to be ahead of them Competitive Analysis SMPS CPSM Exam Study online at https://quizlet.com/ 7ladx Determines which other firms do work in a particular market segment and how your firm compares in terms of experience, project delivery methods, pricing, project size, etc. The software program used to Contact Database maintain prospect and client 
