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An overview of business level strategies, including cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated low cost/differentiation strategies. Learn about the concept and purpose of each strategy and how they can be used to gain a competitive advantage.
What you will learn
Typology: Lecture notes
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▲ Concept of Buisness Level Strategy ▲ Purpose of Buisness Level Strategy
▲ Cost Leadership Strategy ▲ Differentiation Strategy ▲ Focused Cost Leadership Strategy ▲ Focused Differentiation Strategy ▲ Integrated Low cost/ Differentiation Strategy
