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SOCIAL MEDIA CERTIFICATION EXAM | QUESTIONS
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TravelElite, a discount travel agency, aims its social media marketing efforts at married 30- to 40-year-olds who have incomes of $50,000- $70,000 a year and who are interested in travel. It does this because these people are most likely to purchase a TravelElite trip. Which of the following best identifies this group of people? A. test market B. focus group C. target audience D. lead market ---------CORRECT ANSWER-----------------A. test market What are the three main goals of marketing? A. Build customer awareness, acquire new customers, and create new products B. Increase sales, build customer awareness and loyalty, and acquire new customers C. Write promotional emails, create ad campaigns, and acquire new customers D. Increase sales, optimize ad and marketing campaigns, and create concepts for new products ---------CORRECT ANSWER-----------------B. Increase sales, build customer awareness and loyalty, and acquire new customers Which of the following best describes marketing? A. The process of communicating a company's value to customers B. The process of buying products and services C. The process of creating and maintaining the identity of a brand D. A range of activities that assist customers in resolving issues --------- CORRECT ANSWER-----------------A. The process of communicating a company's value to customers
Which of the following highlights a key difference between one-to-many and one-to-one marketing? A. One-to-one marketing is an indirect form of marketing, while one-to- many marketing is direct. B. One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers' individual choices. C. One-to-one marketing is considered personalized marketing, while one- to-many is considered an indirect form of marketing. D. One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences. ---------CORRECT ANSWER-------------- ---C. One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing. Facebook uses a ________ to show businesses how relevant or non- relevant their advertising efforts are. A. relevance score B. authority grade C. usability rating D. value report ---------CORRECT ANSWER-----------------A. relevance score Which of the following is NOT an example of a clear call to action? A. "Buy now to get 33% off of your purchase." B. "Click here to download your FREE guide." C. "HotRods is the best car wash in town." D. "Visit www.abcdefg.com to learn more." ---------CORRECT ANSWER----- ------------C. "HotRods is the best car wash in town." Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using?
In terms of marketing, what does CPM stand for? A. Customer per minute B. Custom pricing mechanism C. Cost per mile D. Cost Per Million ---------CORRECT ANSWER-----------------C. cost per mile Dr. Tom's decides to run a Facebook ad campaign for its vegan, sulfate- free moisturizers. It targets ads toward single women who make around $35,000 a year and interact with health and wellness pages. What method is Dr. Tom's using to ensure it reaches its desired audience? A. exact targeting B. segmentation C. organic targeting D. influencer targeting ---------CORRECT ANSWER-----------------A. exact targeting ________ is the time between the start and completion of a specific campaign. A. lead time B. conversion rate C. lead rate D. conversion time ---------CORRECT ANSWER-----------------A. lead time Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using? A. Organic media marketing B. User-generated content C. Paid social media advertising D. earned media ---------CORRECT ANSWER-----------------C. Paid social media advertising
A company must have a ________ account before it can create ads on Snapchat. A. snapchat business B. snapchat premium C. Snapchat Marketing & Advertising D. Snapchat Ads Manager ---------CORRECT ANSWER-----------------D. Snapchat Ads Manager Snapchat was the first ________ application. A. photo-sharing B. video-sharing C. data-deleting D. instant messaging ---------CORRECT ANSWER-----------------C. data- deleting If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing? A. Running a YouTube ad campaign B. black hat marketing C. Building brand awareness via bumper ads D. influencer marketing ---------CORRECT ANSWER-----------------B. black hat marketing True or False: The top ranking factor of the YouTube algorithm is the number of views a video has. A. true B. false ---------CORRECT ANSWER-----------------B. false If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad campaigns should Motocross Central run?
If a company shares customers' posts on social media, which of the following types of content is it taking advantage of? A. Inorganic content B. User-generated content UGC C. Owned Media D. Paid Media ---------CORRECT ANSWER-----------------B. User-generated content UGC If Sandy's Cafe wants to post six images in one Instagram ad in which the images loop music plays automatically, what type of Instagram ad should it use? A. photo ad B. carousel ad C. slideshow ad D. story ad ---------CORRECT ANSWER-----------------C. slideshow ad True or False: Among age groups of internet users, the group of 13- 17 year-olds is most likely to use Instagram. A. true B. false ---------CORRECT ANSWER-----------------A. true ________ is the most popular photo-sharing social media application. A. instagram B. facebook C. pinterest D. snapchat ---------CORRECT ANSWER-----------------A. instagram True or False: Ollie, a skateboard retailer, shares a video on Facebook, Instagram, and YouTube of its customers' craziest wipeouts. The video performed significantly better than any other post it had ever shared. Ollie's video is an example of unicorn content. A. true
B. false ---------CORRECT ANSWER-----------------A. true True or False: A lookalike audience on Facebook is an audience that a marketer chooses based on specific demographics. A. true B. false ---------CORRECT ANSWER-----------------B. false True or False: With paid social media advertising, a company's "audience" is thesegment of people that the company deliberately choose to advertise to through various demographic selections. A. true B. false ---------CORRECT ANSWER-----------------A. true ________ is the study of historical data to research potential trends, project the effects of future decisions, and evaluate the performance of past decisions. A. market research B. analytics C. artificial intelligence D. data mining ---------CORRECT ANSWER-----------------B. analytics If a company tracks data and behavior from its social media profiles and uses that data to make better business decisions, what process is that company using? A. Digital marketing analytics B. Social media analytics C. Social ad tracking D. Data extraction ---------CORRECT ANSWER-----------------B. Social media analytics
C. conversions D. engagement metrics ---------CORRECT ANSWER-----------------B. KPI If a company tracks the number of times its Instagram post was seen, which of the following metrics is it tracking? A. follows B. discovery C. actions D. impressions ---------CORRECT ANSWER-----------------D. impressions Jared, a popular vlogger, sees that his YouTube videos that incorporate trendy challenges get around 900,000 views, his travel videos get around 1.5 million views, and his how-to videos get about 2 million views. Based on that data, it would be MOST beneficial for Jared to ________. A. Improve the quality of his travel videos B. Make his challenge videos stand out C. Promote his challenge videos D. Post more how-to videos ---------CORRECT ANSWER-----------------D. Post more how-to videos If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule ---------CORRECT ANSWER-----------------B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising
B. web optimization C. content marketing D. outbound marketing ---------CORRECT ANSWER-----------------C. content marketing If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used? A. cross promotion B. search engine optimization C. PPC advertising D. outbound marketing ---------CORRECT ANSWER-----------------A. cross promotion ________ is the simulation of human intelligence processes by machines, especially computer systems. A. artificial intelligence B. search engine optimization C. targeted audience D. boosting ---------CORRECT ANSWER-----------------A. artificial intelligence Content Marketing is _______________. A. the act of submitting public relations materials to media outlets to inform target audiences about events, product launches, updates, etc. B. The act of asking influencers to share links to product pages, to share reviews of products, to write blogs or create videos about products, etc. to acquire a target audience C. A technique used by customer service representatives on social media platforms that allows them to respond and react to issues in a professional manner D. The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a target audience ---------CORRECT ANSWER-----------------D. The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a target audience
Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period? A. dot-com bubble B. internet marketing era C. digital bubble D. digital era ---------CORRECT ANSWER-----------------A. dot-com bubble ________ was the first true social media network. A. facebook B. twitter C. myspace D. youtube ---------CORRECT ANSWER-----------------C. myspace In terms of social media, a platform ________. A. enables the development, deployment, and management of social media solutions and services B. searches databases and internet sites for documents containing key words specified by a user C. is a person's profile on any given social media application that he or she uses to share views and opinions D. is the original version of a social media application that is used as a framework for future versions ---------CORRECT ANSWER-----------------A. enables the development, deployment, and management of social media solutions and services Which of the following can be a disadvantage of working with an influencer? A. Influencer marketing provides little to no return on investment. B. The cost of influencer marketing is statistically higher than paid advertising. C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer. --------- CORRECT ANSWER-----------------D. A company's image is tied to the actions of the influencer. This form of marketing tries to reach consumers through general media advertising as well as through in-person contact. A. outbound B. inbound C. organic D. none of the above ---------CORRECT ANSWER-----------------A. outbound True or False: Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content. A. true B. false ---------CORRECT ANSWER-----------------B. false Social media marketers operate largely under which of the 4 Ps? A. product B. place C. promotion D. price ---------CORRECT ANSWER-----------------C. promotion A _______ is a statement or phrase that encourages audience response. A. personal brand statement B. keyword C. target audience D. call to action ---------CORRECT ANSWER-----------------D. call to action
True or False: Every business should use Instagram for social media marketing. A. true B. false ---------CORRECT ANSWER-----------------B. false If a company tracks response time on its social media accounts, which of the following goals would it most likely have? A. To increase brand awareness B. To grow its email list C. To increase customer advocacy D. To excel in customer service ---------CORRECT ANSWER----------------- D. To excel in customer service Which of the following is NOT a metric a business should use to measure brand awareness? A. reach B. shares C. bounce rate D. impressions ---------CORRECT ANSWER-----------------C. bounce rate True or False: A key performance indicator (KPI) is a metric to evaluate success. A. true B. false ---------CORRECT ANSWER-----------------A. true True or False: Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment relative to the investment's cost. A. true B. false ---------CORRECT ANSWER-----------------A. true
True or False: Evergreen content stays relevant to its readers. A. true B. false ---------CORRECT ANSWER-----------------A. true True or False: The online world has shifted from a one-to-many to a many- to-many method of interaction. A. true B. false ---------CORRECT ANSWER-----------------A. true Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience? A. Millie is 40 years old, is married, earns $35,000 a year, and searches terms like "recyclable materials." B. Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like "mom life hacks." C. Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like "best elementary schools near me." D. Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like "affordable childcare." ---------CORRECT ANSWER-----------------B. Shannon is 35 years old, is married, is a stay-at- home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like "mom life hacks." Dixie's Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will purchase more dresses on its website. In this scenario, which of the following actions would be a conversion? A. A person clicks a link on one of the ads B. A person follows a link on one of the ads to Dixie's website and then adds a dress to the online shopping cart
True or False: A social media analytics plan is the actuation of various strategies to help increase the level of overall engagement across social media platforms. A. true B. false ---------CORRECT ANSWER-----------------A. true Which of the following best describes the difference between content curation and content creation? A. Content curation is the process of manually creating a piece of content, while content creation is the process of gathering and compiling other pieces of content. B. Content curation and content creation are the same thing. C. Content curation is the process of gathering and compiling pieces of content, while content creation is the process of manually creating a piece of content. D. Content curation is the process of gathering research for a project, while content creation is the process of completing a project. ---------CORRECT ANSWER-----------------C. Content curation is the process of gathering and compiling pieces of content, while content creation is the process of manually creating a piece of content. A ________ defines a business' objectives and assists in ensuring its content is working toward identified goals. A. social media audit B. social media marketing strategy C. content calendar D. social media analytics plan ---------CORRECT ANSWER-----------------B. social media marketing strategy DataDriver shares a report on Twitter of various digital marketing trends. The report is designed creatively; the data is represented visually,
incorporating images and a bit of text. Which of the following best captures what DataDriver shared on Twitter? A. a stock image B. a GIF C. an infographic D. status update ---------CORRECT ANSWER-----------------C. an infogrpahic What does SWOT stand for in the term SWOT analysis? A. Sales, weaknesses, opportunities, and time B. Strengths, weaknesses, opportunities, and threats C. Strengths, weaknesses, objectives, and time D. Sales, worth, opportunities, and threats ---------CORRECT ANSWER----- ------------B. Strengths, weaknesses, opportunities, and threats White space is ________. A. Used in HTML codes to avoid clutter B. Any area of a design that is purposely left empty C. A term used to describe the spaces between text D. A popular social media marketing software ---------CORRECT ANSWER- ----------------B. Any area of a design that is purposely left empty Which of the following is an example of social proof? A. A customer review on a website B. Star ratings for a product C. The sharing of a blog post on social media D. all of the above ---------CORRECT ANSWER-----------------D. all of the above A keyword is ________. A. A word or phrase for which accompanying search results are displayed when typed into a search engine
