Sociology research methods
Aim -
the aim of the work, i.e. the overall purpose of the study, should be clearly defined
example: ''Does the media have an effect on the way young children behave?''
Hypothesis -
A prediction of what you think you will find
example: ''Children whose parents are unemployed do less well in school.''
Pilot studies -
A small scale trial to test a particular research method before using it in a research
project.
why do we use pilot study? -
Pilot studies are simply a REHEARSAL for the main event- an opportunity for the
researcher to try out their chosen methods and iron out problems with their tools and
techniques.
*use this in 4 markers when explaining how you would overcome such a situation
Mixed methods -
social research that combines a variety of methods e.g. observation, questionnaires,
interviews etc.
Triangulation of data -
The accuracy of the data gathered using one method can be compared with data
gathered using alternative methods e.g. questionnaires, interviews and secondary sources.
What are they used for? -
Different methods can be used to collect data on the same research topic. This allows
researchers to see a particular issue from a VARIETY OF DIFFERENT ANGLES. Not only
will there be more data for the researcher to analyse, but also the quality of the data may well
be improved.
Questionnaire -
a set of written questions which are completed by a number of respondents to gather
desired information
How to make a good questionnaire (overcoming barriers that the researcher may face): -
▪Details should be included that clearly tell the respondent the purpose of the
research. ➡Respondents should be aware that completion is voluntary (informed consent) and
that information given is confidential
▪If the researcher is researching children then clear instructions should be given on how to
complete the questionnaire
▪Again when researching children the wording of the questions should be clear and easy for
respondents to understand
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