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Definitions for various marketing terms, including customer needs, wants, demands, market offerings, marketing myopia, exchange, market, marketing management, strategic planning, consumer market, business market, market segmentation, market targeting, differentiation, positioning, geographic, demographic, psychographic, behavioral, undifferentiated marketing, differentiated marketing, concentrated marketing, and micromarketing.
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managing profitable customer relationships and attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. TERM 2
DEFINITION 2 are states of felt deprivation TERM 3
DEFINITION 3 are the form of humans needs take as they are shaped by culture and personality TERM 4
DEFINITION 4 wants are shaped by ones society and are described in terms of objects that will satisfy those needs especially when backed by buying power TERM 5
DEFINITION 5 combination of products, services, information, or experiences offered to a market to satisfy a need or a want
when sellers make the mistake of paying more attention to the specific products they offer than to the benefits and esperiences produced by these products TERM 7
DEFINITION 7 act of obtaining a desired object from someone by offering something in return TERM 8
DEFINITION 8 is the set of actual and potential buyers of a product or service TERM 9
DEFINITION 9 art of science of choosing target markets and building profitable relatationships with them TERM 10
DEFINITION 10 involves developing a strategy for long term survival and growth
the executive summarythe current marketing situationthreats and opportunitiesobjectivesmarketing strategiesaction programsbudget and controls TERM 17
DEFINITION 17 be effective at implementingor turning there strategies into action TERM 18
DEFINITION 18 functional marketing organizationgeographic organizationproduct management organizationmarket management organization TERM 19
DEFINITION 19 consists of all the individuals and house holds who buy and acquire goods and services for personal consumption TERM 20
DEFINITION 20 influenced by 4 key sets of buyer characteristicsculturalsocialpersonalpsychological
consumers that become highly involved in a purchase and perceive significant differences among brands TERM 22
DEFINITION 22 reducing behavior occurs when consumers are higly involved but see little difference among brands TERM 23
DEFINITION 23 occurs under conditions of low involvement and little significance brand difference TERM 24
DEFINITION 24 low involvement but significant perceived brand differences TERM 25
DEFINITION 25 awarenessinterestevaluationtrialadoption
consists of schools hospitalsprisonsand other institutions that provide goods and services to people in their carecharacterized by low budgets and captive patrons TERM 32
DEFINITION 32 consists of government units federal state and local that purchase or rent good and services for carrying out the main functions of government TERM 33
DEFINITION 33 is the act of dividing a market into distinct segments of buyers with different needs characteristics of behaviors who might need separate product or marketing mixes TERM 34
DEFINITION 34 evaluates each market segments attractiveness TERM 35
DEFINITION 35 actually differentiating the market offering to create superior customer value.
consists of positioning the market offering in the minds of target customers TERM 37
DEFINITION 37 the market is divided into different geographical units such as nations regions states counties cites or even neighborhoods TERM 38
DEFINITION 38 the market is divided into groups based on demographic variables including raceage generationgender nationalityfamily sizefamily life cycleincomeoccupationeduationreligionracegenerationand nation TERM 39
DEFINITION 39 the market is divided into different groups based on social classlifestylepersonality characteristics TERM 40
DEFINITION 40 the market is divided into groups based on consumer knowledgeattitudesusesor responses to a product