State Bağdat
Store Mansur
KPİ Point 8
INCOME STATEMENT 2018 2019 % Change
Gross Sale $ 760,000.00 $ 838,451.00 10%
Sales Deductions $ 152.00 $ 152.00 0%
Campain $ 4,200.00 $ 4,200.00 0%
Net Sale $ 755,648.00 $ 834,099.00 10%
Cost Of Sale $ 390,000.00 $ 419,000.00 7%
Cost of Goods Sold $ 325,000.00 $ 354,000.00 9%
Transportation $ 50,000.00 $ 50,000.00 0%
Custom $ 15,000.00 $ 15,000.00 0%
Gross Profit $ 365,648.00 $ 415,099.00 14%
Opex $ 241,000.00 $ 250,000.00 4%
Rent Exp. $ 120,000.00 $ 120,000.00 0%
Employee Exp. $ 50,000.00 $ 60,000.00 20%
Electric $ 30,000.00 $ 30,000.00 0%
Marketing $ 16,000.00 $ 15,000.00 -6%
Lojistic $ 10,000.00 $ 10,000.00 0%
Headquarter Exp. $ 10,000.00 $ 10,000.00 0%
Others $ 5,000.00 $ 5,000.00 0%
Operation Profit $ 124,648.00 $ 165,099.00 32%
KPİ Curent Targer Point
Target Sale $ 834,099.00 $ 750,000.00 1
Target Rent/Sale 14% 7% 0
Target Employee/Sale 7% 13% 1
Target Ebidta 20% 10% 0
Stock Turnover Rate 5 4.2 1
GMROI 3.2 3 1
GMROF $ 42.00 $ 40.00 1
GMROL $ 11,000.00 $ 10,000.00 1
Average Sale Per Invoice $ 26.00 $ 25.00 1
Average Items per Cart 3.1 3 1
Conversion Rate 13% 15% 0
Opex Operational Expenditure
EBITDA Earnings Before Interests, Taxes, Depreciation and Amortization
Employee Exp. İncudes all cost for employees; salary, food, tax, insurance and transportation
Rent Exp. İncudes all cost for store; rent, tax and monthly payment
Headquarter Exp. (Store Sale / Totaly Sale) * Headquarter Expenses
Stock Turnover Rate Cost Of Sale / Avarege İnventory for Yearly
GMROI Gross Margin Return on İnvesment; Gross Profit / Average İnventory Cost
GMROF Gross Margin Return On Floor space; Gross Profit / Trading Area
GMROL
Gross Margin Return On Labour; Gross Profit / Number of peole employed at the store
Trading Area Trading Area is to be considered, not total area
Average Items per Cart Sum of Products Purchased / Number of Completed Shopping Carts
Average Sale Per Invoice
Total sales for the period (i.e. yearly) / Total number of invoices for the same period (i.e. yearly)
Conversion Rate Total Number of Sales / Number of Unique Visitors
