Docsity
Docsity

Prepare for your exams
Prepare for your exams

Study with the several resources on Docsity


Earn points to download
Earn points to download

Earn points by helping other students or get them with a premium plan


Guidelines and tips
Guidelines and tips

Strategic Management Final Report, Summaries of Strategic Management

Vinamilk - Dutch Lady - TH True Milk in Vietnam

Typology: Summaries

2020/2021

Uploaded on 09/29/2022

cathyhale
cathyhale 🇬🇧

1 document

1 / 7

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
1. TECHNOLOGICAL FACTORIES:
VINAMILK
DUTCH LADY
TH TRUE MILK
According to Vinamilk’s
Official Website (n.d.),
VNM has a system of
innovative and large dairy
super factories
throughout Vietnam.
Þ Owning a system of
13 modernized
factories stretching
from North to South.
In which, there is
Supper Mega
Factory”- one of
three super milk
factories worldwide.
Þ All products are
manufactured on the
world's most modern
production line
system of Tetra Pak
from Sweden
Þ Capacity reaches 3
million cups of
milk/day
Þ The factory location
is allocated close to
the raw material
area, helping to
optimize the
transportation and
ensure milk quality.
About Supper Mega
Factory:
Þ VNM owns a huge
system of cold
storage tanks.
Þ Centrifugal
separation method
According to Dutch Lady’s
Official Website (n.d.), in milk
production, milk preservation
from milking to finished
product is one of the key
factors. This brand applies a
20-minute process that is the
time from collection to
delivery to the nearest
refrigeration. To meet the
above demand, they have
arranged more than 42 raw
milk cooling points in
convenient locations across 9
provinces from South to North:
Ho Chi Minh City, Long An,
Tien Giang, Tay Ninh, Soc
Trang, Binh Duong, Lam
Dong, Vinh Phuc, Ha Nam so
that farmers can move easily
and quickly.
Þ
(Phn giải thích thêm)
ISO
22000-based fresh milk
quality control and
assurance system is in place
throughout the milk
purchase chain, from farm to
factory, with tight control
tools. (Hệ thng kim soát
và đm bo chất ng sữa
đưc thiết lp trên nn tng
ISO 22000 vi nhng công
cụ kim soát cht ch, xuyên
sut trong chui thu mua
sữa, ttrang tri đến nhà
máy.)
Þ Milk tanks that have been
successfully collected,
purchased, and refrigerated
also must pass a series of
(“Dân sinh, 2019) that TH
is the leading modern
clean fresh milk
processing factory in the
world, the large-scale in
Southeast Asia.
TH chose the cow
management technology
of Afimilk of Israel,
Veterinary
Administration of New
Zealand.
They have modern fresh
milk production line
with closed process, and
16 leading technology
milk production lines
from Europe.
According to Quyết
Thng (2021), in
December 2020, TH
farm cluster in Nghe An
was confirmed by the
World Records Union
(Worldkins) as a World
Record, which is the
record of “Cluster of
farms with high
technology application
with closed production
process with the largest
scale in the world” with
a cluster of farms
owning large and
modern barns with
leading advanced
pf3
pf4
pf5

Partial preview of the text

Download Strategic Management Final Report and more Summaries Strategic Management in PDF only on Docsity!

1. TECHNOLOGICAL FACTORIES:

VINAMILK DUTCH LADY TH TRUE MILK

  • According to Vinamilk’s Official Website (n.d.), VNM has a system of innovative and large dairy super factories throughout Vietnam.

Þ Owning a system of

13 modernized factories stretching from North to South. In which, there is “Supper Mega Factory”- one of three super milk factories worldwide. Þ All products are manufactured on the world's most modern production line system of Tetra Pak from Sweden Þ Capacity reaches 3 million cups of milk/day

Þ The factory location

is allocated close to

the raw material

area, helping to

optimize the

transportation and

ensure milk quality.

  • About “Supper Mega Factory”:

Þ VNM owns a huge

system of cold

storage tanks.

Þ Centrifugal

separation method

  • According to Dutch Lady’s Official Website (n.d.), in milk production, milk preservation from milking to finished product is one of the key factors. This brand applies a 20 - minute process that is the time from collection to delivery to the nearest refrigeration. To meet the above demand, they have arranged more than 42 raw milk cooling points in convenient locations across 9 provinces from South to North: Ho Chi Minh City, Long An, Tien Giang, Tay Ninh, Soc Trang, Binh Duong, Lam Dong, Vinh Phuc, Ha Nam so that farmers can move easily and quickly. Þ (Phần giải thích thêm) ISO 22000 - based fresh milk quality control and assurance system is in place throughout the milk purchase chain, from farm to factory, with tight control tools. (Hệ thống kiểm soát và đảm bảo chất lượng sữa được thiết lập trên nền tảng ISO 22000 với những công cụ kiểm soát chặt chẽ, xuyên suốt trong chuỗi thu mua sữa, từ trang trại đến nhà máy.) Þ Milk tanks that have been successfully collected, purchased, and refrigerated also must pass a series of
  • (“Dân sinh, 2019) that TH is the leading modern clean fresh milk processing factory in the world, the large-scale in Southeast Asia.
  • TH chose the cow

management technology

of Afimilk of Israel,

Veterinary

Administration of New

Zealand.

  • They have modern fresh

milk production line

with closed process, and

16 leading technology

milk production lines

from Europe.

  • According to Quyết

Thắng ( 202 1), in

December 2020, TH

farm cluster in Nghe An

was confirmed by the

World Records Union

(Worldkins) as a World

Record, which is the

record of “Cluster of

farms with high

technology application

with closed production

process with the largest

scale in the world” with

a cluster of farms

owning large and

modern barns with

leading advanced

is effective in

destroying the most

of harmful viruses.

Þ Closed process,

100% automation

Þ The intelligent LGV

robots contribute to

the manufacturing

process by

transporting

finished goods to

the warehouse fast

and efficiency.

Þ Modern smart

warehouse system

ensures maximum

product safety and

quality

rigorous quality checks utilizing Bactoscan machines. - this is the most advanced microbiological dosing system in the world, providing results in just 10 minutes! (Những bồn sữa được thu mua và làm lạnh đúng chuẩn tiếp tục phải vượt qua hàng loạt bài kiểm tra chất lượng vô cùng khắt khe bằng máy Bactoscan)

standards in the world,

applying 4.0 technology

and modern equipment

in all stages. of the

closed process (which

uses electronic chips to

control feed, veterinary

medicine, estrus...).

*Phần bổ sung:

• VINAMILK

Diagram of Biogas system at Vinamilk dairy farms

that assists in the transformation of organic wastes into fertilizer for crops and pastures while recovering methane gas for use as fuel, so limiting the usage of power in a short period of time farming operations.

  • In addition to growing the use of renewable energy sources, Vinamilk is a pioneer in the development of energy-efficient and cost-effective technologies, both of which are being supported by the company. (Ex: These are lines, machinery and equipment imported from the EU/G7 with strict emission standards, renovating the lighting system to use LEDs to replace incandescent/fluorescent bulbs, using running robots. electricity gradually replaces diesel engines, energy monitoring software to analyze and optimize consumption demand, loss, operation calculation software to increase the efficiency of machinery and equipment...) and listen to classical music" in order to make the most delectable dairy products.
  • Grass fields are invested with a giant irrigation system extending up to 450 meters long which is automatically programmed, the plows both slit the seed rows and fertilize for a capacity of tens of hectares per day.

*Phần bổ sung:

• VINAMILK

Þ Despite Vietnam's unfavorable climate and soil conditions for dairy farming, cattle technology has advanced to the level of industrialized nations worldwide. Tay Ninh Dairy Farm is an evidence of how Vinamilk's investment in the appropriate direction has helped form a dairy farm model with high technologies and global standards. Tay Ninh dairy farm has over 8,000 dairy cows and calves more than 500 hectares of farmland. On

this farm, 4.0 technology is applied at various processes of milk production farming and management. Applying the 4.0 revolution's accomplishments and advanced dairy farming technology to maximize fresh milk performance and productivity

3. DISTRIBUTES:

VINAMILK DUTCH LADY TH TRUE MILK

  • According to “Vinamilk remains leader in liquid milk market in Vietnam” (2021), Vinamilk currently boasts a distribution network of roughly 240,000 traditional retail outlets and another 7,800 modern outlets, and counting.
  • VNM’s domestic distribution network currently entitled “Vietnamese Dairy Dream” reached 43 0 stores in all 63 provinces and cities - Dutch Lady distributes

its products via a

network of over 150

distributors and 100,

retailers.

  • They also sell their

products through online

distribution network

  • TH has two main options

for primary distribution

channels: the TH Mart

retail network and online

ordering – delivery

  • This indirect distribution

channel contains level 1

and level 2 distribution

channel.

Þ Level 1: it is the

process by which

products are

delivered from the

Vinamilk’s Official Website. (n.d.). Nhà máy chuẩn quốc tế - Vinamilk. https://www.vinamilk.com.vn/sua-tuoi-vinamilk/vi/nha-may-chuan-quoc-te/ Dutch Lady’s Official Website. (n.d.). Quy trình “ 20 phút vàng” bảo quản sữa của Cô Gái Hà Lan. https://www.dutchlady.com.vn/tin-tuc-doanh-nghiep/ M.C. (2020). Đầu tư phát triển cả quy mô lẫn công nghệ, hệ thống trang trại Vinamilk tăng trưởng ấn tượng. https://kiemsat.vn/dau-tu-phat-trien-ca-quy-mo-lan-cong-nghe-he- thong-trang-trai-vinamilk-tang-truong-an-tuong-58051.html Vinamilk’s Official Website. ( 2021 ). 12 trang trại bò sữa 4.0 của Vinamilk đang được triển khai dùng năng lượng mặt trời. https://www.vinamilk.com.vn/vi/tin-tuc-su- kien/2239/12-trang-trai-bo-sua- 4 - 0 - cua-vinamilk-dang-duoc-trien-khai-dung-nang-luong- mat-troi TH True Milk’s Official Website. (n.d). Trang trại - TH True Milk. https://www.thmilk.vn/trang-trai/ Dân sinh. (2019) Một ngày ở Nhà máy sữa TH – Dân sinh. https://baodansinh.vn/mot- ngay-o-nha-may-sua-th-20191021185438443.htm Quyết Thắng. ( 202 1). TH true MILK đưa công nghệ hàng đầu thế giới tới dự án sữa lớn nhất ĐBSCL. https://baotainguyenmoitruong.vn/th-true-milk-dua-cong-nghe-hang-dau- the-gioi-toi-du-an-sua-lon-nhat-dbscl-320932.html VNM DUTCH LADY TH TRUE MILK Technogical Factories 3 pt 2 pt 3 pt Farms 4 pt 2 pt 3 pt Distributes 3 pt 3 pt 3 pt