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Strategic Management nites for students
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Internalgrowthconsistsofincreasing thesalesrevenue,profitsandmarket shareofthe‘existingproductlineor servicesisgenerallyknownas ‘intensivegrowthstrategy’.Itinvolves concentrationofresourcesinahigh growthproductormarketsegment.and iswidelyusedgrowthstrategy.There, areseveralwaysofgoingaboutit. 1 .Increasingthevolumeofsalesof existingproductinunexploredsectors oftheeconomy:Thestrategyadopted byacompanytoincreasethesaleofthe
popularbrandsofportable transistorizedratiosetsintherural sectorisan example. 4 .Increasingsalesbyencouragingnew usesofthe.existingproductatthe samepricéandwith.he‘existing organisationalsetup.Typicalexamples ofthisapproachmaybe‘foundincase ofcompaniespromotingthesaleof instantcoffee. 3 .increasingsalesvolumeby introducingminor.|modificationinthe productancenteringnewmarket