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Intensive Growth Strategy: A Business Perspective, Study notes of Managerial Economics

Strategic Management nites for students

Typology: Study notes

2021/2022

Available from 11/14/2022

kiran-avni
kiran-avni 🇮🇳

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IntensiveGrowthStrategy:
Internalgrowthconsistsofincreasing
thesalesrevenue,profitsandmarket
shareoftheexistingproductlineor
servicesisgenerallyknownas
intensivegrowthstrategy.Itinvolves
concentrationofresourcesinahigh
growthproductormarketsegment.and
iswidelyusedgrowthstrategy.There,
areseveralwaysofgoingaboutit.
1.Increasingthevolumeofsalesof
existingproductinunexploredsectors
oftheeconomy:Thestrategyadopted
byacompanytoincreasethesaleofthe
pf3

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IntensiveGrowthStrategy:

Internalgrowthconsistsofincreasing thesalesrevenue,profitsandmarket shareofthe‘existingproductlineor servicesisgenerallyknownas ‘intensivegrowthstrategy’.Itinvolves concentrationofresourcesinahigh growthproductormarketsegment.and iswidelyusedgrowthstrategy.There, areseveralwaysofgoingaboutit. 1 .Increasingthevolumeofsalesof existingproductinunexploredsectors oftheeconomy:Thestrategyadopted byacompanytoincreasethesaleofthe

popularbrandsofportable transistorizedratiosetsintherural sectorisan example. 4 .Increasingsalesbyencouragingnew usesofthe.existingproductatthe samepricéandwith.he‘existing organisationalsetup.Typicalexamples ofthisapproachmaybe‘foundincase ofcompaniespromotingthesaleof instantcoffee. 3 .increasingsalesvolumeby introducingminor.|modificationinthe productancenteringnewmarket