Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community for help and clear up your study doubts
Discover the best universities in your country according to Docsity users
Free resources
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
Strategic Management nites for students
Typology: Study notes
1 / 3
This page cannot be seen from the preview
Don't miss anything!
Internalgrowthconsistsofincreasing thesalesrevenue,profitsandmarket shareofthe‘existingproductlineor servicesisgenerallyknownas ‘intensivegrowthstrategy’.Itinvolves concentrationofresourcesinahigh growthproductormarketsegment.and iswidelyusedgrowthstrategy.There, areseveralwaysofgoingaboutit. 1 .Increasingthevolumeofsalesof existingproductinunexploredsectors oftheeconomy:Thestrategyadopted byacompanytoincreasethesaleofthe
popularbrandsofportable transistorizedratiosetsintherural sectorisan example. 4 .Increasingsalesbyencouragingnew usesofthe.existingproductatthe samepricéandwith.he‘existing organisationalsetup.Typicalexamples ofthisapproachmaybe‘foundincase ofcompaniespromotingthesaleof instantcoffee. 3 .increasingsalesvolumeby introducingminor.|modificationinthe productancenteringnewmarket
