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Impact of Advertising/PR Degree Program Changes on Student Learning at UT-Pan American, Assignments of Magazine Journalism

University of Texas - Rio Grande ValleyMagazine Journalism

Information about the assessment results and improvements made in the journalism: advertising/pr degree program at the university of texas-pan american between 2005 and 2006. The report includes student performance data, changes to the curriculum, courses, and syllabi, and faculty input.

Typology: Assignments

Pre 2010

Uploaded on 08/19/2009

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The University of Texas-Pan American
Division of Academic Affairs
College: Arts and Humanities
Degree Program/Major: B.A.. in Communication with Journalism: Advertising/PR
Summary Reports
.
Program Intended Student
Learning Outcomes
Spring 2005
N=15 Fall 2005
N=22 Spring 2006
N=16 Fall 2006
N=13
Students will:
1. create an Advertising/PR
Plan. (D & K)
2. be able to conduct
research and write a report
using quantitative and
qualitative methodology and
primary and secondary
research. (D & K)
3. be able to critically
critique a campaign from the
following points of view:
strategy, concept,
execution. (K)
4. be able to exhibit
sensitivity to advertising/PR
ethics on several levels:
Social, Corporate, Personal.
Fifteen students
graduating with a degree
in Journalism:
Advertising/Public
Relations were
assessed.
1. 93%
2.100%
3. 93%
4. 93%
Twenty-two students
graduating with a degree
in Journalism:
Advertising/Public
Relations were
assessed.
1. 100%
2.91%
3. 100%
4. 80%
Sixteen students
graduating with a degree
in Journalism:
Advertising/Public
Relations were
assessed.
1. 87.5%
2.87.5%
3. 93.75%
4. 100%
Thirteen students
graduating with a degree
in Journalism:
Advertising/Public
Relations were
assessed.
1. 100%
2.100%
3. 100%
4. 100%
pf3

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Download Impact of Advertising/PR Degree Program Changes on Student Learning at UT-Pan American and more Assignments Magazine Journalism in PDF only on Docsity!

The University of Texas-Pan American

Division of Academic Affairs

College: Arts and Humanities

Degree Program/Major: B.A.. in Communication with Journalism: Advertising/PR

Summary Reports

Program Intended StudentLearning Outcomes

Spring 2005

N=

Fall 2005

N=

Spring 2006

N=

Fall 2006

N=

Students will:

  1. create an Advertising/PRPlan. (D & K)2. be able to conductresearch and write a reportusing quantitative andqualitative methodology andprimary and secondaryresearch. (D & K)3. be able to criticallycritique a campaign from thefollowing points of view:strategy, concept,execution. (K)4. be able to exhibitsensitivity to advertising/PRethics on several levels:Social, Corporate, Personal.

Fifteen studentsgraduating with a degreein Journalism:Advertising/PublicRelations wereassessed. 1. 93%2.100% 3. 93% 4. 93%

Twenty-two studentsgraduating with a degreein Journalism:Advertising/PublicRelations wereassessed. 1. 100% 2.91% 3. 100% 4. 80%

Sixteen studentsgraduating with a degreein Journalism:Advertising/PublicRelations wereassessed.1. 87.5%2.87.5% 3. 93.75% 4. 100%

Thirteen studentsgraduating with a degreein Journalism:Advertising/PublicRelations wereassessed. 1. 100% 2.100% 3. 100% 4. 100%

(A)

  1. demonstrate the capabilityto communicate effectivelyas a professional in oralsituations. (D)6. demonstrate the capabilityto communicate effectivelyas a professional in writtensituations. (D)7. demonstrate knowledgeof news and current events
  2. 100% 6. 93% only a paper wasevaluated for thissemester% This SLO was addedlater on.
  3. 100% 6. 93% only a paper wasevaluated for thissemester. This SLO was addedlater on.
  4. 93.75% 6. 93.75% & 52.9% forthe first a paper wasevaluated. For thesecond an AP quiz wasadministered.7. 58.8%
  5. 100% 6. 100% & 39%: for thefirst a paper wasevaluated. For thesecond an AP quiz wasadministered.7. 53.8%

Describe/discuss changes/improvements you made in the past two years to the design of the degree program, curriculum,courses (additions, deletions, revisions) and/or syllabi based on the results of the assessment? Include any program or coursechanges that were submitted and approved by the University Curriculum Committee during AY 2004-2005, AY 2005-2006 and,so far this AY 2006-2007.Journalism faculty have met and have requested and gotten approved pre-requisites to COMM 3305 and 3327 required for the adv/pr track. Thesechanges took effect Fall 2006.In addition, faculty have added more emphasis on AP style, news and current events into their courses especially in COMM 1315, 3303, 3305, 3327 and4322.The substitution option in the Adv/PR track was eliminated and student have to take both COMM 4334 and COMM 4335.The syllabi of COMM 1313 and 1303 have been standardized. COMM 1313 was standardized in 2002 and COMM 1303 was standardized in Fall 2006.All Communication Students are required to take one of those courses.WebCT has been incorporated in the following classes pertaining to this degree: 3303, 3304, 3305, 3327, 4313, 4321, 4334 and 433.In addition the TV studio is used for the broadcast aspect of 3303.