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Impact of E tailing. It includes the impact of etailing in todays world.
Typology: Study Guides, Projects, Research
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Submitted for the partially fulfillment of degree of
MAHATMA JYOTIBA PHULE ROHILKHAND
UNIVERSITY, BAREILLY
ACKNOWLEDGEMENT
This extensive endeavor, bliss and euphoria that accompany the successful
completion of task that would not be completed without the expression of gratitude
to the people who made it possible. I take this opportunity to acknowledge all those
who guided, encouraged and helped me in winding up this project.
I am very thankful to my guide who gave me guidance throughout my training
period. I would like to extend my feelings of gratitude towards my mentor for his
constant guidance, support and correcting where I was wrong.
Last but not the least; I would like to extend my deep sense of gratitude and thanks
to my Parents, Friends and God in successful completion of this project.
INTRODUCTION
The word retail is derived from the French word retailer, which means – “to cut off a piece or to break bulk.”A retailer may be defined as a dealer or trader who repeatedly sells goods in small quan��es. The sale of goods or commodi�es in small quan��es directly to consumers. Of, rela�ng to, or engaged in the sale of goods or commodi�es at retail. It also means to sell in small quan��es directly to consumers.
selling goods or services to the final consumers for personal use. A Retailer or Retail store is any business enterprises whole sales volumes comes primarily from retailing, ”
Retailing is one of the pillars of the economy in India and accounts for 35% of GDP. The retail industry is divided into organized and unorganized sectors. Over 12 million outlets operate in the country and only 4% of them being larger than 500 sq� (46 m2) in size. • • Organized Retail Unorganized Retail
during the day, seven days a week. Prices are slightly higher due to the convenience premium. MBO’s: Mul� Brand outlets, also known as Category Killers, offer several brands across a single product category. These usually do well in busy market places and Metros.
E-tailing began to work for some major corpora�ons and smaller entrepreneurs as early as 1997 when Dell Computer reported mul�million dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble's e-tail site. Concerns about secure order-taking receded. 1997 was also the year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and CommerceNet/Nielsen Media reported that 10 million people had made purchases on the Web. E-retailing uses internet as a medium for customers to shop for the goods or services. It can be either pure-plays or bricks-and-clicks. Pure-play uses internet as primary means of retailing while bricks-and-clicks uses the internet as an addi�on to the physical store. Now a day retailers have started offering almost everything under the sun on internet. From products like groceries to services like online gaming and jobs, e- retailing covers all fron�ers. Unfortunately, India has lagged in e-retail growth story due to low density of internet connec�ons, lower penetra�on of credit cards and customer anxiety in using new technologies. During the dotcom boom – Ecommerce was the sunrise industry, the one that would change the face of the world. While Ebay and Amazon – the twin pillars of Ecommerce in US did bring about paradigm shi� in USA, the tech pundits in India are s�ll a bit iffy about Ecommerce in India. Today the Internet might be viewed as a huge market poten�ally capable of covering the popula�on of the whole world. This is why electronic commerce or E-Commerce is so a�rac�ve for many tradi�onal businesses. E-Commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown drama�cally since the large introduc�on of the Internet. A wide variety of commerce is conducted in this way, including things such as electronic funds transfer, supply chain management, e- marke�ng, online marke�ng, online transac�on processing, electronic data interchange, automated inventory management systems, and automated data collec�on systems. Modern electronic commerce typically uses the World Wide Web in at least some point in the transac�on's lifecycle.
RESEARCH METHODOLOGY
The project employs systema�c, objec�ve and Descrip�ve Research techniques using an unstructured in- formal interview methodology. Since the research inves�ga�on is highly descrip�ve in nature, the research data has not been subjected to rigorous quan�ta�ve or qualita�ve treatment.
Data has been collected from various sources; there is a combina�on of both primary and secondary data that has been used in this research. The research includes survers conducted at major retail outlets, the sources being the Retailers and the Consumers, and the data has been recorded in the form of Personal Inves�ga�on Notes (PIN), which cons�tuted the primary data. And the secondary sources include Websites, and other magazines. Published ar�cles rela�ng to Retail and E-tail industry and also papers submi�ed by renowned people have formed the source of secondary data. Ar�cles have been sourced from magazines and journals dealing with current issues in both Retail and E-tail industry. Internet has been a major secondary source for the extrac�on of the expert’s opinion.
The present study has been undertaken with an objec�ve to understand the consumer behavior in respect of the use of internet online stores. For study, Sample consis�ng of 75 respondents was selected. This study u�lized field study in demographically Bareilly city. The use of field study has provided good response rates, although having some flaws; it proved to be a good source of representa�ve data.
HYPOTHESIS
The sample was divided into following groups, i.e. males and females, income, occupa�on and age. On the basis of reviewed literature and logical reasoning, the following hypotheses were formulated for the present study.
H1 : There is no significant difference in the impact of E-tailing on the tradi�onal retailing system on the basis of their Occupa�on
H2 : There is no significant difference in the impact of E-tailing on the tradi�onal retailing system on the basis of their gender
H3 : There is no significant difference in the impact of consumer buying behavior in rela�on to the e-tailing and retailing on the basis of its Process of transac�on
H4 : There is no significant difference in the impact of consumer buying behavior in rela�on to the e-tailing and retailing on the basis of their income.
OBJECTIVES
A�en�on should be broadened to include impact of e-tailing on retailing by
focusing on consumer behavior. One of the purposes of the current research is to
distributed items, or where the cost of sampling is small enough to make efficiency less important than simplicity.
The sample size for the research is 75 people. It includes people of different age groups,gender,educa�on,religion and income.
The primary data is collected through the source of ques�onnaire which are filled as google form by 75 people of different age groups,educa�on,income etc.
Secondary data is a type of data that has already been published in books, newspapers, magazines, journals, online portals etc. The secondary data is collected through the source of internet,books and journals.
The chapter scheme for this research is to collect the data from the respondends through google form instead of offline ques�onnaire filling because most of the people prefer online form filling.A�er collec�on of data,It will be converted into excel sheet and certain graphs will be directly plo�ed through the medium of google form. A�erwards the data interpreta�on will be done and results or finding will be conclude.
