HIN131 International Fashion Marketing
ProfessorPatrickYanez
Term Project: Adapting a Product For a Market
Project: Using the Product
Component Model as a reference to
adapt a product for a market. You will
be assigned the product and a market.
Focus on finding creative attributes
(functions, uses) for the product which
right now are not evident and that will
make it desirable to your market.
Deliveries: Your project consists of:
1. A five-minute oral presentation,
using a five-slide PowerPoint template
(available in our website) explaining
your product adaptation.
2. One copy of an executive
summary using a Word template
available in our website, and
3. A package (i.e. box, bag, etc.) for your product
that enhances your marketing concept.
Dates of Presentation dates: These dates cannot be changed:
- First Presentation Day: First half of class. Exact date will be given in class.
- Second Presentation Day: Second half of class. Exact date will be given in class.
If you miss your presentation date, your grade for this project will be a zero.
Target Markets:
1. Hispanics in the U.S.
2. Children in the U.S.
3. African-Americans in the U.S.
4. Men in Russia
5. Women in the U.S.
6. Nigeria --entire market
7. Men in the U.S.
8. Teenagers in Japan
9. Senior Citizens in the U.S.
10. Chile --entire market
11. Teenagers in the U.S.
12. Middle Class in India
13. Women in the Philippines
14. Children in England
15. Men in Egypt
16. Professionals in China
17. Gays in the U.S.
18. Canada --entire market
19. Women in Thailand
20. Women in Mexico
21. Men in Brazil
22. Women in Germany
23. California, USA --entire state
