Technical Writing Content Review Exam: Audience Analysis and Purpose, Exams of Advanced Education

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Technical Writing Content Review Exam 2025

Digital Stralegist - ANS-WwW—Jason Falls writes [requently about how companies can use social media to develop relationships with customers, What does he say is the key to using social media for business? Knowing your audience, The analytics report provides be ic information about the people who haye visited a specific 'accbook page i more detailed information, you can purchase sophisticated tools and saltware that in the previous four wee : their gender, age, and geographic location. If you want allow you to analyze the data on your own, or you can hire an expert to do it for you, Understanding your followers = your audicnee — can help you tailor your page to the people who are already visiting and broaden or adjust your content to reach mare people. Organizations that analyze their audicnce — ANS-WvW—Organizations of all sorts, not just businesses, analyze their audiences. Government agencies thal want to appeal Lo the gencral public ta urge people to cat better, get vaccinated, or sign up for health insurance, to name just a few activitics start by analyzing their audiences to learn haw to motivate them. Political campaigns analyze yoters to determine the issues they want lo see addressed. Charilies such as the March of Dimes analyze their audiences to improve the effectiveness of their communications. Using an Audience Profile Sheet - ANS-Wwv~—A form that prompts you to consider yarious audience characteristics as you plan your document, lor example, the profile shect can help you realize that you do not know much about your primary reader's work history and what that history can tell you about how to shape your document, EX: Shows an audience profile sheet thal provides important information about one of a writer's most important readers, —If your document has several readers, you must decide whether to fill out only one sheet (for your most important reader) or several sheets, One technique is to fill out sheets for one or two of your most important readers and one for cach major category of other readers, For instance, you could fill oul one sheet for your primary reader, Harry Becker: one for managers in other arcas of your company; and one for readers from outside your company.