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TEST 1 | MKTG 300 - Principles of Marketing, Quizzes of Principles of Marketing

Class: MKTG 300 - Principles of Marketing; Subject: Marketing; University: Southern Illinois University Edwardsville; Term: Spring 2013;

Typology: Quizzes

2012/2013

Uploaded on 02/07/2013

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TERM 1
Form
DEFINITION 1
Conversion of raw materials into finished goods
TERM 2
Time
DEFINITION 2
Availability of Goods and Services when consumers want
them
TERM 3
Place
DEFINITION 3
Availability of goods and services at convenient locations
TERM 4
Ownership
DEFINITION 4
Ability to transfer title of the goods or services
TERM 5
Production
DEFINITION 5
Prior to 1920'sEfficiency in producing a quality product
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Form

Conversion of raw materials into finished goods

TERM 2

Time

DEFINITION 2

Availability of Goods and Services when consumers want

them

TERM 3

Place

DEFINITION 3

Availability of goods and services at convenient locations

TERM 4

Ownership

DEFINITION 4

Ability to transfer title of the goods or services

TERM 5

Production

DEFINITION 5

Prior to 1920'sEfficiency in producing a quality product

Sales

Prior to 1950'sEfficiency in producing a quality product

TERM 7

Marketing

DEFINITION 7

Since 1950'sStrong buyers market, created the need for

consumer orientation

TERM 8

Relationship

DEFINITION 8

Since 1990'sDevelopment of long-term valuable customer

relationships

TERM 9

Person

DEFINITION 9

Marketing of a target towards a certain person

TERM 10

Place

DEFINITION 10

Designed to attract visitors to a location

S.W.O.T

Internal - Strengths / WeaknessesExternal - Opportunities

and Threats

TERM 17

Marketing Mix

DEFINITION 17

ProductPromotionPricingDistribution