Download The Interrupted Lecture: A Tale of Disruption and Resilience and more Lecture notes Marketing Business-to-business (B2B) in PDF only on Docsity!
Cf pragcsar supfcdtcCf pragcsar supfcdtc
OlmOlmjljl cfcf ltlltlrcrcmcrmcr,, mumuldldaa HltHltèlsèls yy susu huhukcrkcr
sasarbrbèlèldd ud trjsud trjstctc têtê yy sc qucsc qucklklblbldd (^) c fl hjscrjlc fl mflsc hcjlc fl hjscrjl c fl mflsc hcjl, c fl,c fl
dcmcsjl c tcdcr quc ldlr sjchprc mad fl mlhjsl fjhpjl, cf prcmjac fasdcmcsjl c tcdcr quc ldlr sjchprc mad fl mlhjsl fjhpjl, cf prcmjac fas
trldspartcs, c fas luhcdtasc fl fcy, cd gjdtrldspartcs, c fas luhcdtasc fl fcy, cd gjd, c fa quc olbfld l fl oarlcf, c fa quc olbfld l fl oarlcf
mrcpûsmufa fas hltrjhadjas pabrcsmrcpûsmufa fas hltrjhadjas pabrcs, hìs tlrc sc csmumoý cd fl pucrtl udas, hìs tlrc sc csmumoý cd fl pucrtl udas
iafpcs cstrcpjtasas y mulda fl lbrjcrad jrruhpjý cfamtar Wlfcdmjl,iafpcs cstrcpjtasas y mulda fl lbrjcrad jrruhpjý cfamtar Wlfcdmjl, blstýd cdblstýd cd
hlda, sagamla par cf mucffaura.hlda, sagamla par cf mucffaura.
¡H¡Hjj ququcrcrjjaa HlHltètèlsls!! ¡W¡Wcdcdiaia ll
lrtc udl irld datjmjl! @c loarl cd lcfldtc scrìs pragcsar. Da hc jils quclrtc udl irld datjmjl! @c loarl cd lcfldtc scrìs pragcsar. Da hcjils quc
da... ¡cspcrl! Maha tcdia quc luscdtlrhc udas hcscs cf plès, occmjjada... ¡cspcrl! Maha tcdia quc luscdtlrhc udas hcscs cf plès, occmjja
cklrtc hjs mflscsc ojstarjl cd cf mafcija.cklrtc hjs mflscsc ojstarjl cd cf mafcija. Da sc trltl c ud irld pucsta y fasDa sc trltlc ud irld pucsta y fas
chafuhcdtas da sad irldjasas, pcra cs udl hlidègjml amlsjýd plrl jdjmjlrtcchafuhcdtas da sad irldjasas, pcra cs udl hlidègjml amlsjýd plrl jdjmjlrtc
cd fl cdscüldzl.cd fl cdscüldzl. Mad cf tjchpa parìs madsciujr atrls oarlsc mflsc, sc tcMad cf tjchpa parìs madsciujr atrls oarlsc mflsc, sc tc
lblbrjrjrìrìdd flflss pupucrcrtltlss cc atatrarass mamafcfcijijasas,, ququjêjêdd slslbcbc sjsj paparrìsìs ffcffcililrr ll flfl
SdjvcrsjlSdjvcrsjl... csa cpcdc c tj. Za sjchprc tc oc tcdja udl irld madgjldzl.... csa cpcdc c tj. Za sjchprc tc oc tcdja udl irld madgjldzl.
Cs jdkusta quc ud oahbrc c tu mlfjl, ud oahbrc jfustrla, quc ol murslaCs jdkusta quc ud oahbrcc tu mlfjl, ud oahbrc jfustrla, quc ol mursla
cstujas supcrjarcs, tcdil quc ildlrsc fl vjl maha mabrlarcstujas supcrjarcs, tcdil quc ildlrsc fl vjl maha mabrlar ... Da scüar, csa... Da scüar, csa
da cstì bjcd, say cf prjhcra cd rcmadamcrfa.da cstì bjcd, say cf prjhcra cd rcmadamcrfa. Pu pucstaPu pucsta cstì cdcstì cd cf hlijscf hlijstcrjatcrja......
Da fa pjcdscs as vcmcsDa fa pjcdscsas vcmcs. Cd cf lmta fflha lf jrcmtar plrlcmjrfc quc yl oc. Cd cf lmta fflha lf jrcmtar plrlcmjrfc quc yl oc
cdmadtrla ud rcchpflza.cdmadtrla ud rcchpflza. Da oly tjchpa quc pcrcr, ud tlxj hc cspcrl cd flDa oly tjchpa quc pcrcr, ud tlxj hc cspcrl cd fl
pucrtl... ¡Z lbrìzlhc, Hltèls, jhc quc saypucrtl... ¡Z lbrìzlhc, Hltèls,jhc quc say tu lhjia!tu lhjia!
]ubtchl;]ubtchl; Hjscrjls c fl mflscHjscrjlsc fl mflsc
hcjlhcjl
]uhjffl;]uhjffl; CCdd ccff llttllrr``ccmmccrr
Hltèls y su hukcr sc qucklbldHltèls y su hukcr sc qucklbld
cc ffllss ddccmmccssjjll``ccss qquucc
sugrèsugrèld, hìsld, hìs tlrc sctlrc sc csmucsmumoýmoý
udas iafpcs cd fl pucrtl y crludas iafpcs cd fl pucrtl y crl
cf atar Wlfcdmjl.cfatar Wlfcdmjl.
]ubtchl;]ubtchl; Prlblka c pragcsarPrlblkac pragcsar
]uhjffl;]uhjffl; Cf amtar Wlfcdmjl agrcmc l Hltèls scrCfamtar Wlfcdmjl agrcmc l Hltèls scr
pragcsar c rcchpflzacf mafcija adc trlblkl,pragcsar c rcchpflzacf mafcija adc trlblkl,
yl quc êf sc luscdtlrì udas hcscs gucrl cf plès.yl quc êf sc luscdtlrì udas hcscs gucrlcf plès.
Cf fa cfaijl jmjcda quc ud oahbrc maha cf daCf fa cfaijl jmjcda quc ud oahbrc maha cf da
cbcrcbcrèl ildlrsc flèl ildlrsc fl vjl sjcda mabrlvjl sjcda mabrlar yar y quc cdquc cd
csc hahcdta fflhlrèl lf jrcmtarjmjcda quc ylcsc hahcdta fflhlrèl lfjrcmtar jmjcda quc yl
cdmadtrý ud rcchpflza.cdmadtrý ud rcchpflza.
]ubtchl;]ubtchl; HHllttèèllss qquucc``aa
pcdsltjva l tlf datjmjlpcdsltjva l tlf datjmjl
]uhjffl;]uhjffl; @u@urlrldtdtcc udud tjtjchchpapa
HlHltèltèlss scsc qucqucýý pcdpcdsldsldaa yy
llssèè jjhhppjj``jjýý qquucc ssuu hhuukkccrr
jdtcrmlfc ud mahcdtlrja.jdtcrmlfc ud mahcdtlrja.
@urldtc udas hjdutas, Hltèls qucý pcdsltjva@urldtc udas hjdutas, Hltèls qucý pcdsltjva, lmlrjmjlda csl bcffl mlfvl, lmlrjmjlda csl bcffl mlfvl
quc olmquc olmèl flsèl fls ccfjmfjmjls cjlsc fas djüafas djüass yy cf tcrracf tcrrarr c fls lhlscc fls lhlsc mlsmlsl.l. Mad udMad ud
iiccssttaa ccddêêrriijmjmaa,, jjhhppjj``jjýý qquucc ssuu hhuukckcrr jjddttccrmrmllfcfc uudd mmaahhccddttllrrjaja y,y,
sjfcdmjaslhcdtc, sc lmcrmý lf lplrlar, sc sjrvjýcf aparta rcscrvla l flssjfcdmjaslhcdtc, sc lmcrmý lf lplrlar, sc sjrvjý cf aparta rcscrvla l fls
vjsjtls y fa plflcý sjd prjsl, fuciac olbcrfa abscrvla madtrl fuzc flvjsjtls y fa plflcý sjd prjsl, fuciac olbcrfa abscrvla madtrl fuzc fl
glrafl.glrafl.
@cspuês c fl mcdl sc cdmcrrý cd cf mahcar, sc@cspuês c fl mcdl sc cdmcrrý cd cf mahcar, sc
ojza ffcvlr udl mlgctcrl, cschpafvý sus vjckas tcxtasc cstuja yojza ffcvlr udl mlgctcrl,cschpafvý sus vjckas tcxtas c cstuja y arcdý l suarcdý l su
hukcr quc dljc fa jdtcrruhpjcrl, dj sjqujcrlhukcr quc dljc fa jdtcrruhpjcrl, dj sjqujcrl
Blftlzlr y Fumjlda,Blftlzlr y Fumjlda, sus mafcilssus mafcils cf trlblkacf trlblka, mad qujcdcs lmastuhbrlbl rcudjrsc par fls damocs plrl kuilr l fls, mad qujcdcs lmastuhbrlbl rcudjrsc par fls damocs plrl kuilr l fls
mlrtls y olmcr mojstcs pramlmcs madtrl sus pltradcs c fl agjmjdl.mlrtls y olmcr mojstcs pramlmcs madtrl sus pltradcsc fl agjmjdl.
LL flsfls jczjcz cc flfl hlüldl,hlüldl, HltèlsHltèls lbldadlbllbldadlbl susu
cplrtlhcdta, fl fcmmjýd qucjmtlrl cstì bjcd lprcdjl, rcmolzlda mad udcplrtlhcdta, fl fcmmjýd quc jmtlrl cstì bjcd lprcdjl, rcmolzlda mad ud
pama c jhplmjcdmjl fl safjmjtupama c jhplmjcdmjl fl safjmjtu c su hukcrc su hukcr, qujcd fa sciuèl par cf marrcarc, qujcd fa sciuèl par cf marrcarc
fl qujdtl, qujtìdafc fls ûftjhls pcfusjfflsc sufl qujdtl, qujtìdafc fls ûftjhls pcfusjfflsc su tcrda c mcrchadjl.tcrdac mcrchadjl.
]ub]ubtchtchl;l; WjWjckckasas tctcxtxtasas cc
cstuja.cstuja.
]uhjffl;]uhjffl; LfLf tcrtcrhjdhjdlrlr c mcdlrc mcdlr
slma sus fjbras vjckas c cstujaslma sus fjbras vjckas c cstuja
yy dada qujqujsasa jdtjdtcrrcrrupmupmjadjadcs,cs, djdj
sjqujcrl fl vjsjtl c sus mafcilssjqujcrl fl vjsjtlc sus mafcils
c trlblka.c trlblka.
]ubtchl;]ubtchl; Hltèls lbldadl suHltèls lbldadl su
cplrtlhcdta.cplrtlhcdta.
]uhjffl;]uhjffl; @j@jcz cczc fl hlüfl hlüldldl,l,
HltèHltèlsls cklckl susu cplrcplrtlhcdtlhcdta,ta,
flflss fcfcmmmmjajadcdcss ququcc cxcxpapaddrìrì
cstìd fjstls.cstìd fjstls.
]ubtchl;]ubtchl; Rcplsa cd cf mlhjda l flRcplsa cd cf mlhjda l fl
csmucfl.csmucfl.
]uhjffl;]uhjffl; HHltltèlèlss mmrcrccc tctcdcdcrr ududll
jdtjdtcfjcfjicdicdmjlmjl cdcd cscsusausa ylyl qucquc olmolmcc
amc lüas guc lpflzla cd cf cxlhcdamc lüas guc lpflzla cd cf cxlhcd
cc blmoblmojffcrljffcrlta,ta, lfiudlfiudlsls vcmcvcmcss gjdiègjdièll
tctcdcdcrr lhlhdcdcsjsjll mumuldldaa papadèdèll cdcd
cvjcdmjl sus madamjhjcdtas.cvjcdmjl sus madamjhjcdtas.
fckas ccslplrcmcr,fckas ccslplrcmcr, cspfciý ducvas sjidascspfciý ducvas sjidas y Hltèls mahprabýy Hltèls mahprabý qucquc su mlfvlsu mlfvl
hckarlrhckarlr trjstctrjstchcdtchcdtc cdtrc fas hcmoadcs c fls sjcdcscdtrc fas hcmoadcsc fls sjcdcs yy qqucuc su bjiatc mlèlsu bjiatc mlèl
sabrc sus flbjas mad ud icsta rcpuidldtc.sabrc sus flbjas mad ud icsta rcpuidldtc.
SSdd ppaammaa hhaarrttjjggjjmmll``aa ppaarr ffll
abscrvlmjýdabscrvlmjýd,, sc rctjrýsc rctjrý mad èhmad èhpctpctuu c fl vjrjcrlc fl vjrjcrl. Sdl sagamlmjýd c hlüldl. Sdl sagamlmjýdc hlüldl
cstjvlf ojza quc lgfaklrl su marbltèd c rlsa. ^cracstjvlf ojza quc lgfaklrl su marbltèdc rlsa. ^cra mulda ffciý ldtc fl glmollmulda ffciý ldtc fl glmoll
cf mafcijacf mafcija,, sjd qucsjd quc cd lplrjcd lplrjcdmcdmjljl dldlll fafa prapravamvamlrllrl,, udl ul trchcdl fcudlul trchcdl fc
lslftý; cd csc hahcdta da paèl prcmjslr sj fl Ojrl crl ud ldjhlf hlrjdalslftý; cd csc hahcdta da paèl prcmjslr sj fl Ojrl crl ud ldjhlf hlrjda , ud, ud
hadstrua hjtafýijmahadstrua hjtafýijma aa udl jdvcdmjýd c cscamtar Wlfcdmjludl jdvcdmjýd c cscamtar Wlfcdmjl, qujcd chpfclbl, qujcd chpfclbl
gjiurls schckldtcsgjiurls schckldtcs, plrl chafcr l sus cdchjiascf ^lrflhcdta., plrl chafcr l sus cdchjiascf ^lrflhcdta. Madgudja,Madgudja,
lbrjý su hlfctèd plrl rcvjslr sus lpudtcslbrjý su hlfctèd plrl rcvjslr sus lpudtcs, mulda sc pcrmltý quc, mulda sc pcrmltý quc cf partcra dacf partcra da
fc qujtlbl cf aka c cdmjhlfc qujtlbl cf akac cdmjhl. Cstl hjrll, vjdjcda c ud oahbrc udjgarhla,. Cstl hjrll, vjdjcda c ud oahbrc udjgarhla,
cspcrtý cd su madmjcdmjlcspcrtý cd su madmjcdmjl c pcqucüa madtrjbuycdtc tcdcbrasls lsamjlmjadcsc pcqucüa madtrjbuycdtc tcdcbrasls lsamjlmjadcs
y, sjd pacr cvjtlrfa,y, sjd pacr cvjtlrfa, prasjiujý su hlrmolprasjiujý su hlrmol olstl fl csqujdl apuolstl fl csqujdl apucstlcstl..
LffèLffè sc ctuva mldslasc ctuva mldsla. Zl. Zl cf prabfchl c Ojrl da fc jdtcrcslblcf prabfchl c Ojrl da fc jdtcrcslbl; cstl ul; cstl ul
olbèl lrrlstrla atrls humoèsjha hìs uricdtcs. Loarlolbèl lrrlstrla atrls humoèsjha hìs uricdtcs. Loarl cd su mlbczl taa sccd su mlbczl taa sc
madgudèlmadgudèl
. Olmèl c Mafbcrt ud hjdjstra jdifês, fl karablc Hlrlt fl mafamlbl. Olmèl c Mafbcrt ud hjdjstra jdifês, fl karablc Hlrlt fl mafamlbl
sabrc fas oahbras c Rabcspjcrrc y par ud lrtjsabrc fas oahbrasc Rabcspjcrrc y par ud lrtjgjmja c su jhlijdlmjýd, fas gjdasgjmjac su jhlijdlmjýd, fas gjdas
lfckldrjdasc Mocdjcr jbld l plrlr l fas flbjas cf vcruia ]ldsýd.lfckldrjdasc Mocdjcr jbld l plrlr l fas flbjas cf vcruia ]ldsýd. LtcrrlaLtcrrla
parpar tlftlf csfjzlhjcdtacsfjzlhjcdta cc jcls,jcls, ijrýijrý fasfas akasakas famlhcdtcfamlhcdtc cdcd busmlbusml cc udludl
cspcdsl. Sdl sc jdcvjtlbfc facspcdsl. Sdl sc jdcvjtlbfc fa lbrlslbl.lbrlslbl.
]ubtchl;]ubtchl; Hartjgjmla par fl abscrvlmjýdHartjgjmla par fl abscrvlmjýd
]uhjffl;]uhjffl; Hartjgjmla sc rctjrýc fl vjrjcrèl y ffciaHartjgjmla sc rctjrý c fl vjrjcrèl y ffcia
lf mafcija mad udl ul sabc sj fl ojrl crl udlf mafcija mad udlul sabc sj fl ojrl crl ud
ldjhlf hlrjda, hadstrua hjtafýijma a ud jdvcdtaldjhlf hlrjda, hadstrua hjtafýijma a ud jdvcdta
cfamtar Wlfcdmjl plrl chafcr l sus cdchjiascf amtar Wlfcdmjl plrlchafcr l sus cdchjias
cf plrflhcdta, madgudja rcvjsa sus lpudtcs, cfcf plrflhcdta, madgudja rcvjsa sus lpudtcs, cf
partcra da fc qujtlbl cf aka c cdmjhl y sjiujý supartcra da fc qujtlbl cf akac cdmjhl y sjiujý su
mlhjda olstl fl csqujdl apucstl.mlhjda olstl fl csqujdl apucstl.
]ubtchl;]ubtchl; MldslaMldsla
]uhjffl;]uhjffl; ]c]c ctctuvauva mldmldslsla,a, ltcltcrrlrrlaa
paparr flflss jjclclss yy gugucc cd buscd busml cmlc ududll
cspcdsl plrl slmjlr su sc.cspcdsl plrl slmjlr su sc.
]ubtchl;]ubtchl; Mulrta c oarlMulrtac oarl
]uhjffl;]uhjffl; @ur@urldtldtcc udud tjctjchphpaa rcmrcmarrarrjýjý flsfls
mlffcs, fucia c humols vucftls su jhlicdmlffcs, fuciac humols vucftls su jhlicd
cstlbl cd cf gadac fl vjrjcrèl y vja cfcstlbl cd cf gada c fl vjrjcrèl y vja cf
lfrccar c sus akasas ldjffaslfrccar c sus akasas ldjffas dciras.dciras.
@urldtc ud mulrta c oarl rcmarrjý jdûtjfhcdtc fls mlffcs lylmcdtcs.@urldtc ud mulrta c oarl rcmarrjý jdûtjfhcdtc fls mlffcs lylmcdtcs. Cd cscCd csc
blrrja rcsjcdmjlf sýfa sc cdmadtrlbld slfadcsc pcjdla.blrrja rcsjcdmjlf sýfa sc cdmadtrlbld slfadcs c pcjdla. Fucia c jdgjdjtlsFuciac jdgjdjtls
vucftlsvucftls sc jac brumcs mad fl tjcdlc jsmas yscja c brumcs mad fl tjcdl cjsmas y su jhlicd vafvjý l surijr cfsu jhlicd vafvjý l surijrcf
gadac fl vjrjcrlgada c fl vjrjcrl. Cstl vcz Hltèls fa cxlhjdý;. Cstl vcz Hltèls fa cxlhjdý; lfrccar c fas akas olbèldlfrccarc fas akas olbèld
lplrcmjaas ldjffas dciraslplrcmjaas ldjffas dciras quc csmrjbèld sutjfhcdtc ud mèrmufa quc da paèlquc csmrjbèld sutjfhcdtc ud mèrmufa quc da paèl
scr atra quc cf mèrmufa cf tcrrar.scr atra quc cf mèrmufacf tcrrar.
@csmadmcrtla, sc vafvjý y qucý madtchpflda cf pldarlhlcf plrquc.@csmadmcrtla, sc vafvjý y qucý madtchpflda cf pldarlhlcf plrquc. CfCf
marlzýd fc mlbcmclbl maha ud pìklra cdklufla. Lmarlzýd fc mlbcmclbl maha ud pìklra cdklufla. L pcslr c quc flspcslrc quc fls liukls cfliuklscf
rcfak madtjdulbld ijrlda, Hltèlsrcfak madtjdulbld ijrlda, Hltèls sc hldtuva rèijasc hldtuva rèija,, tcstltcstlrulhrulhcdtccdtc amuplaamupla
cd masls jdsjidjgjmldtcs,cd masls jdsjidjgjmldtcs, maha cd madtlr fls rlhls c ud ìrbaf, y fucia cdmaha cd madtlr fls rlhlsc ud ìrbaf, y fucia cd
csmjgrlr fls fctrlsc ud lvjsa mahcrmjlf pcrja cdcsmjgrlr fls fctrlsc ud lvjsa mahcrmjlf pcrja cd cf gafflkc.cf gafflkc.
Sd mlhpldlza plrraqujlf fa ojza vafvcr cdSd mlhpldlza plrraqujlf fa ojza vafvcr cd
sè. Hltèls sc ja mucdtlc quc lûd cstlbl cd fl oarlsè. Hltèls sc ja mucdtlc quc lûd cstlbl cd fl oarl. Cmolda hlda l tals. Cmolda hlda l tals
sus vjrtucs, jdmfusa l lqucffls vjrtucs cquèvamls maha fl tcrqucl, fairýsus vjrtucs, jdmfusa l lqucffls vjrtucs cquèvamls maha fl tcrqucl, fairý
mahmahpadpadcrcr lfilfiaa ququcc paparèrèll scr udlscr udl madmadvjmvjmmjýmjýdd y,y, agusmla par tldta tjchpaagusmla par tldta tjchpa
pcrja, sc fldzýpcrja, sc fldzý lf mafcijalf mafcija. Mad cf havjhjcdta luhcdtý cf marlkc. Lf jvjslr fl. Mad cf havjhjcdta luhcdtý cf marlkc. Lfjvjslr fl
mcrml lsuhjý cf ljrc praguda y ltlrcla c ud oahbrcc dciamjas. ]cmcrml lsuhjý cf ljrc praguda y ltlrcla c ud oahbrcc dciamjas. ]c
jspadèl l mruzlrfl mulda,jspadèl l mruzlrfl mulda, lf fcvldtlr fl vjstl, jstjdiujýlf fcvldtlr fl vjstl,jstjdiujý lf flacf partcralf flacf partcra ll
udl kudtl c oahbudl kudtlc oahbrcs mldarcs mldasas mad oìbjsas mad oìbjtastas quc fa cspjlbquc fa cspjlbld, jdqujld, jdqujctasctas. Cstl. Cstl
jdcspcrll mahpasjmjýd ” quc fcs rcmarý l fas kurlasc su jdgldmjl ” gucjdcspcrll mahpasjmjýd ” quc fcs rcmarý l fas kurlasc su jdgldmjl ” guc
sugjmjcdtc plrl csltlr udl pragusjýdc rcgfckas ccgcdsl y,sugjmjcdtc plrl csltlr udl pragusjýdc rcgfckas ccgcdsl y, vaftclda madvaftclda mad
rlpjcz, sc csmlpý olmjl flrlpjcz, sc csmlpý olmjl fl lvcdjl.lvcdjl.
]ubtchl;]ubtchl; @csmadmcrtla@csmadmcrtla
]uhjffl;]uhjffl; @csmadmcrtla sc qucý@csmadmcrtla sc qucý
cd cf plrquc, rèija y amupla cdcd cf plrquc, rèija y amupla cd
masls jdsjidjgjmldtcs.masls jdsjidjgjmldtcs.
]ubtchl;]ubtchl; Sd mlhpldlza plrraqujlfSd mlhpldlza plrraqujlf
]uhjffl;]uhjffl; Sd mlhpldlza fa ojza vafvcrSd mlhpldlza fa ojza vafvcr
cd sj y sc ja mucdtl quc ud irupaccd sj y sc ja mucdtl quc ud irupac
oahbrcs mad oìbjtas fa cspjlbld, vaftcaoahbrcs mad oìbjtas fa cspjlbld, vaftca
mad rlpjcz y sc csmlpý.mad rlpjcz y sc csmlpý.
]ubtchl;]ubtchl; ^rasjiujý su mlhjda.^rasjiujý su mlhjda.
]uhjffl;]uhjffl; HlHltèltèlss sjisjiujý suujý su mlhmlhjda yjda y ldlduva sjduva sjd
ruhba, sc rcsblfa l pudta ccrrjblr l ud mjcia,ruhba, sc rcsblfa l pudta ccrrjblr l ud mjcia,
gjdgjdlfhlfhcdtcdtcc cdcd udludl bldbldmlml qucqucaa lbalbamoamoardlrdla,a,
cdtarpcmja, maha sj tuvjcrl ud qucsa parcdtarpcmja, maha sj tuvjcrl ud qucsa par mcrcbra.mcrcbra.
