

Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community for help and clear up your study doubts
Discover the best universities in your country according to Docsity users
Free resources
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
The concept of social norms, their role in society, and how they evolve through the interaction of supply and demand. The author discusses the idea that social norms function like commodities in a market, with demand depending on group composition and cost-benefit conditions. The document also examines the individuals who supply new norms and the conditions for market equilibrium.
What you will learn
Typology: Quizzes
1 / 2
This page cannot be seen from the preview
Don't miss anything!
Change is triggered by a shift in either cost-benefit conditions or group composition First persons to supply new norms generally are individuals who have either superior technical knowledge of cost-benefit conditions, superior knowledge of group dynamics, or special endowments that provide them with unusually high tangible benefits from norm reform. Under optimal conditions, members of the audience key participants in the demand side of the market for norms do not free-ride because they incur no net costs when conferring their rewards. New social norm typically emerges not from a collective decision by the members of an informal group but from the purposive decisions of members acting as individuals.