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TIPS TO DEVELOP YOUR PERSONAL BRAND

WHAT IS A BRAND

• Branding is what companies stand for and reflects how

that company acts, how it serves people, the value that

the company shares, and how the company projects

those values.”

• A strong brand stands out in the crowd—and

gains more sales, increased awareness, and better

customer experiences as a result.

PERSONAL BRANDING IS ONE’S STORY.”

• That story can play an important role in establishing or

boosting your career.

• In fact, an overwhelming 85 percent of hiring managers report

that a job candidate’s personal brand influences their hiring

decisions.

• Your personal brand should highlight your strengths, establish

a reputation, build trust, and communicate the unique

attributes that you bring to your current (or desired) industry.

PERSONAL BRANDING IS ONE’S STORY.”

• Cultivated well, your personal brand will signal to

employers whether or not you’ll be the right fit for an

open role.

• Developing a personal brand might sound

challenging, but there are incremental steps you can

take to build personal brand—and amplify your career

in the process.

TIPS FOR BUILDING YOUR PERSONAL BRAND

2. Determine what you want to be known for.

• Your personal brand is more than a reflection of who you are today; it’s a roadmap of

where you to go.

• Understand your existing skills and competencies
• Assessing your strengths and weaknesses and match with the industry or career you

want to break into next.

• By doing this, you’ll uncover the skills and traits that make you distinct, as well as the

areas where you need to improve or gain new knowledge in order to advance.

• Forecasting where you want to be in five or 10 years—and the attributes you want to

be known for—can help you better determine what steps you need to take in order to

get there.

TIPS FOR BUILDING YOUR PERSONAL BRAND

3. Define your audience.

• Before you start crafting your personal brand, you also need to determine who you’re trying to reach.
• Is it other industry thought leaders?
• An individual at a particular company?
• Recruiters?
• The sooner you define the audience, the easier it will be to craft your story, because you’ll better understand the type of story you need to tell (and where you need to tell it.)
• For example, if your goal is to reach hiring managers and recruiters, you might start by creating or updating your LinkedIn profile. Why? Because 92 percent of recruiters leverage social media to find high-quality candidates and, of those, 87 percent use LinkedIn.
• On the other hand, if you are a graphic designer trying to impress existing clientele and attract new customers, you might choose to tell your story via a personal website or portfolio, where you can better express your wide range of talents.

TIPS FOR BUILDING YOUR PERSONAL

BRAND

5. Ask for informational interviews.

As you start forming a list of companies you aspire to work for and industry leaders you admire, consider reaching out to these professionals to ask for an informational interview.

“They take 20 minutes, but are of high value,” .“Don’t be afraid to ask anyone you’re interested in learning more from. You’d be surprised by how genuine and generous people are.”

When you meet with these individuals, ask questions that can help you garner new insights about your desired field, such as:

• How did you break into the industry?
• What steps would you take if you were to make the transition all over again?
• How do you see the industry evolving?
• How do you stay up-to-date with industry trends?
• Are there any professional or trade associations I should join?

Informational interviews come with an added benefit: “You’re learning about what it takes to get into the profession, but you’re also sharing in the course of this dialogue a little bit about yourself. What you’re doing is building your brand.”

TIPS FOR BUILDING YOUR PERSONAL

BRAND

6. Write a story about yourself

As you begin to conceptualize your personal brand,

spend some time and write about who you are.

This preparation make you to talk about yourself in you

network and in professional platforms .It also makes it

easy to describe succinctly what you do and where

you’re going (or would like to go) in your career.

TIPS FOR BUILDING YOUR PERSONAL

BRAND

• 8. Ask for recommendations.

• Having current and former colleagues and managers endorse you is

one of the easiest and most effective ways to define your personal

brand, allowing others to communicate your value for you. Just as a

business might cultivate customer reviews and testimonials for use in

sales and marketing collateral, you too should cultivate your own

reviews in the form of recommendations.

• LinkedIn is a great place to ask for endorsements because these

recommendations will likely catch the eye of future hiring managers.

But don’t forget to ask the people endorsing you to act as an actual

reference during your job search, being sure they’re willing to speak

with a potential employer or write a bonafide letter of

recommendation if needed.

GET TO KNOW YOURSELF- YOUR PERSONALITY

Self awareness technique

Self image – What you think of yourself?

Ideal Self- Whom you admire?

Looking glass self – What you think that other

think of you?

Real Self- Who you really are?

Johari window self

open blind

hidden unknown

Others Known

unknown

Self Known unknown

Take a piece of paper and answer the first three questions you will get answer for the last question

Ask 2 questions to the people who are very close to you Eg parents, brothers, sister , friends , guide

Tell me two charateristics or traits which you like in me and two traits which you do not like in me

TIPS FOR BUILDING YOUR PERSONAL

BRAND

10. Remember that your personal brand isn’t just online.

• Your brand is more than just an online persona; it’s how you carry yourself at home, in the office, and even on your daily commute.
• “Your reputation is everything,”
• “Those who frustrate or annoy others—that will come back to haunt them. T
• he more opportunities you have to work with others, volunteer for projects, and assert yourself as a leader, take them. That’s part of your brand.”
• Leadership isn’t reserved for C-suite executives. Strong leaders exist at every level of the organization.
• “Leadership comes from how you behave, how you act, and how you inherently interact with people,” Gresh says. “That’s real leadership.”
• That story you tell, combined with those everyday interactions, ultimately define your personal brand.