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Università di Cagliari
Corso di Laurea in Economia e Gestione Aziendale
Corso di Laurea in Economia e Finanza
Lingua Inglese
Chiara Fancello
M.Antonietta Marongiu
Eleonora Mamusa
a.a. 2019/2020
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Strengths. -leader in sports marketing. Weaknesses. Opportunities. Threats. SWOT. CRUCIAL OBJECTIVE: Nike's Goddess. Reading Ex. 1 p. 25 ...
Typology: Exercises
2021/2022
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1
Università di Cagliari
Corso di Laurea in Economia e Gestione Aziendale Corso di Laurea in Economia e Finanza
Lingua Inglese
Chiara Fancello
M.Antonietta Marongiu
Eleonora Mamusa
a.a. 2019/
STRATEGY
English words connected with STRATEGY What words come to your mind when thinking about Strategy?
STRATEGY
STRATEGIC
PLANNING PROCESS
MISSION
MARKETS CORE BUSINESS
COMPETITION PROACTIVE
OPPORTUNITIES FOR GROWTH
THREATS/THREATEN
STRATEGIC OBJECTIVES
RESOURCES
STRENGTHS
WEAKNESSES
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STRATEGY…. OVERALL CORPORATE STRATEGY A COMPANY: 1) Defines its Mission: Our mission (mission statement) is… “We are an independent company..” 2) Defines its Core Business : what a company can do best 3) Defines its Strategy: plans how to succeed in this core business
STRATEGY….
Defining a strategy on how to meet
objectives can lead to modify them
8 A proactive organisation (acting in advance) needs a strategy for effective allocation and use of resources. Organizations that lack a clear strategic direction tend to fail. For ex.: Marketing or distribution strategy
FACTORS INFLUENCING A STRATEGIC PLANNING PROCESS … p. 24 WHY, WHAT, HOW? WHY? COMPETITION / COMPETITORS / COMPETITIVE CURRENT SALES / ECONOMIC FORECASTS TECHNOLOGY / FASHIONS & TRENDS WHAT? PRODUCT DEVELOPMENT HOW? HUMAN & FINANCIAL RESOURCES
When undergoing a strategic
planning process
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First:
Then:
Finally:
**- Product development
- Economic forecasts
- Competitors
- Technology
- Human & financial resources
- Fashion & trends
- Current sales**
Choosing a strategy (p. 24)
13 p. 24
14 Strengths -highly-skilled young staff Weaknesses -our brands not recognized internationally Opportunities -our products could be successful in Asia Threats -new companies entering our market SWOT CRUCIAL OBJECTIVE : Ex. 2 p. 24
Strategy (Reading Comprehension) Nike’s Goddess (p. 25) PARA II: Digging into means … making space into HQ = Head Quarters They couldn’t afford not to = they had to The word in the text which means introduction, start , is .... launch PARA III:
- signed up ( running out , II, keeping up , VI, look like, IV): PHRASAL VERBS Buddies = ……….. friends Sign up = enrol seniority = experience Core attributes = basic characteristics
17 Strategy (Reading Comprehension) Nike’s Goddess (p. 25) PARA IV What is a retail icon? ............... Pitched is synonym of ............... Launched Antonym of Retailer ……….. wholesaler Whose = of whom it looks like = seems PARA V
- Retail settings means … shops
- a turnoff means … not interesting , unpleasing
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It had to mean something …
It was her job to …
… make that happen
We are at our best …
It is about changing minds …
A market that was taking off …
(Morphological structures: goddess, permission, re-energise. Affixes, p. 27)
20 Strengths -leader in sports marketing Weaknesses Opportunities Threats SWOT CRUCIAL OBJECTIVE : Nike’s Goddess Reading Ex. 1 p. 25