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The concept of values, their role in personality, sources of values, and their classification. It also discusses the cultural significance of values in Indian society and management. Edward Spranger and Rokeach's theories on values are presented, along with Urban's value categories.
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According to Edward Spranger, there are six types of values: Theoretical Economic Aesthetic Social Political Religious
According to Rokeach, depending on nature, values can be of two types: Terminal Instrumental
Spread Love Get Love
Selfles sness Live in calm and peace with Selflessness.
Key Values rooted deep in Indian Culture and Society The individual must be respected Cooperation and trust Jealousy is harmful for mental health Purification of mind
Top quality product or service Work is worship Containment of greed Ethico-moral soundness Self-discipline and Self-Restraint Customer Satisfaction Creativity Inspiration to give
(^) Crosby defines culture as patterns of behaviour, which suggests some sort of naturally accruing patterns of structure and repeatability. (^) Juran defines culture as the creation of values, beliefs and behaviour necessary for success, which suggests culture is an entity man creates to meet the needs of the group at the time according to a large body of knowledge. (^) Hofstede observed culture is the collective programming of the mind, which distinguishes the members of one group pr category of people from those of another.
Characteristics of Culture Learnt
Shared Continuous – passes from 1 generation to next Symbolic – use one thing to represent another Integrated – inter related, inter dependent, change in leads to change in
Adaptive – adaptability, creative, innovation, imagination Regular – use of common language, terminology and accepted form of
Norms – distinctive standards of behaviour Dominant Values – advocated and accepted Philosophy – policies concerning beliefs & standards of performance,
Rules – formal and informal
Determinants of Culture
Values in Indian Culture and Management Basic fact of life ◦Naturally and instinctively desire to be happy ◦Overcome suffering Yet we undergo painful experiences. Why? Perceiving and relating to others