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Definitions and explanations of various types of variables, including continuous and discrete, independent and dependent, and categorical and categorical-ordered. It also discusses the importance of measuring variables and the concepts of reliability and validity. The text emphasizes the importance of appropriately analyzing and presenting data, especially when dealing with continuous independent variables.
What you will learn
Typology: Lecture notes
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Some definitions of variables include the following:
Types Of Variables
A. An independent variable is the condition manipulated or selected by the researcher to determine its effect on behavior.
P The independent variable is the ANTECEDENT variable and has at least 2 forms or levels that defines the variation.
B. A dependent variable is a measure of the behavior of the participant that reflects the effects of the independent variable.
P The dependent variable is the CONSEQUENCE.
A. A continuous variable is one that falls along a continuum and is not limited to a certain number of values (e.g., distance or time).
P are infinitely divisible into whatever units a researcher may choose.
B. A discrete variable is one that falls into separate categories with no intermediate values possible (e.g., male/female, alive/dead, French/Dutch, flying/walking).
Topic #
V ARIABLES AND MEASUREMENT
P Discrete variables are also categorical in form.
P Categorical and categorical-ordered variables
P A distinction can be drawn between naturally and artificially discrete variables (e.g., the male/female dichotomy of sex is natural, while the young/old dichotomy of age is artificial)
P It is generally not a good idea to create artificially discrete variables because it decreases the variance of the variable (i.e., range restriction). Furthermore, the conceptual basis for the distinction and differences between the various categorical levels can be very tenuous at best (e.g., 39 is young; but 40 is old [ADEA]; 90% is an A; but 89% and 80% are both Bs [typical course grading scheme]).
So, again recognizing that it is generally bad practice, if one has to, then commonly used methods to generate artificially discrete variables (listed from the worst to the best) are:
(a) Pearson's correlation —assumes that both variables are continuous.
(b) Point-biserial —most appropriate when one variable is measured in the form of a true dichotomy, and we cannot assume a normal distribution.
(c) Biserial —most appropriate when one variable is measured in the form of an artificial dichotomy, and we can assume a normal distribution.
Editorial: A death to dichotomizing.
Gavan J. Fitzsimons
Journal of Consumer Research. Vol 35(1), Jun 2008, pp. 5-
The Journal of Consumer Research receives manuscripts on an almost daily basis in which researchers have dichotomized a continuous independent variable. From the Journal of Consumer Research 's perspective, the relatively small investment in appropriately analyzing and presenting data involving a continuous independent variable is certainly justified compared to the cost of not doing so. I hope this editorial illustrates how easy it can be to present analyses that are performed appropriately. I hope that this editorial will help hasten the death to dichotomizing continuous independent variables—its day, I hope, is behind us.
Levels of measurement
A scale is a measuring device to assess a person's score or status on a variable.
The five basic types of scales (levels of measurement) are:
When numbers are used as a way of keeping track of things without any suggestion that the numbers can be subjected to mathematical analyses.
P Examples include participant ID, university identity number (UIN), and social security numbers.
Grouping objects or people without any specified quantitative relationships among the categories.
P Examples include coding all men as 1; and women as 2. Or cats as 1 and dogs as 2.
People or objects are ordered from "most" to "least" with respect to an attribute.
There is no indication of "how much" in an absolute sense, any of the objects possess the attribute.
There is no indication of how far apart the objects are with respect to the attribute.
Rank ordering is basic to all higher forms of measurement and conveys only meager information.
P Examples include college football pools, top 5 contestants in a beauty pageant.
Most common level of measurement in psychology.
Measures how much of a variable or attribute is present.
Rank order of persons or objects is known with respect to an attribute.
How far apart the persons or objects are from one another with respect to the attribute is known (i.e., intervals between persons or objects is known).
Provides information about the magnitude of the attribute for any object or person.
P Examples include how well you like this course, where 1 = do not like at all, and 5 = like very much.
Has properties of preceding 4 levels of measurement in addition to a true zero-point.
Rank order of persons or objects is known in respect to an attribute.
How far apart the persons or objects are from one another with respect to the attribute is known (i.e., intervals between persons or objects is known).
The distance from a true zero-point (or rational zero) is known for at least one of the objects or persons.
P Examples include speed (no motion).
! The extent to which data obtained from a measurement method fit a mathematical model.
A. Reliability —presence of/susceptibility to measurement error. To the extent that the construct is stable, then would expect consistency over time, place, occasion, etc.
B. Validity —extent to which a method measures what it is supposed to measure.
! Reliability —refers to the presence of measurement error. To the extent that the measured construct is stable, then could also speak to the consistency of scores obtained by the same person when examined with the same test (or equivalent forms) on different occasions, times, places, etc.
! For a measurement system or method to be of any use in science, its scores must be both reliable and valid.
! Reliability, like validity, is based on correlations.
! Correlation (reliability [ r (^) xx ] and validity [ r (^) xy ]) coefficients [ r (^) xy ] can be computed by the formula:
! Correlation coefficients measure the degree of relationship or association between two variables.
Test and Measurement Validity
! The validity of a test's scores concerns WHAT it measures and HOW WELL it does so.
! It tells us what can be inferred from test scores.
! The validity of a test cannot be reported in general terms.
! Validity depends on the USE of the test; no test can be said to have "high" or "low" validity in the abstract.
! Test validity must be established with reference to the particular use for which the test is being considered (i.e., the appropriateness of inferences drawn from data).
! For example, the SAT may be valid for predicting performance in college but will it validly predict aggressive behavior?
! Validity is a key—maybe the key criterion in the evaluation of a test or measure. The validity of a test or measure is the extent to which inferences drawn from the test scores are appropriate.
Strategies for Assessing Test Score Validity (i.e., Validation Techniques or Strategies)
Several, but for purposes of this course will limit to only the following:
P Criterion-related P Content-related P Construct-related
(a) concurrent (b) predictive (c) postdictive
P Differences between these criterion-related validation designs have to do with differences in time- frames in the collection of criterion and predictor data.
(a) Convergent validity —different measures of the same construct should be correlated or related to each other.
SUMMARY
! A test's scores can be reliable but not valid.
! However, a test's scores cannot be valid but not reliable—a test that does not correlate with itself cannot be expected to correlate with anything else.
! Thus, reliability is a necessary but not sufficient condition for validity.
! A test with unknown reliability and validity is to be avoided.
! Finally, reliability and validity are properties or characteristics of test scores and not inherent, imbued properties of tests or measures.
Statistical (Empirical) Analyses of Data
Statistical tests are means, tools, or procedures that are used to:
(a) describe data and (b) analyze relationships between variables (i.e., make inferences).
Statistical Tests and Procedures
Descriptive Statistics Inferential Statistics
Measures of Central Tendency
Measures of Variability (Dispersion)
Frequency Distributions
Correlation (Association)
Parametric Statistical Procedures
Nonparametric Statistical Procedures
mean mode median
variance standard deviation range min max
normal skew kurtosis
strength direction
correlations t -tests (independent & dependent) ANOVA ( F tests) regression
chi-square