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Sales Pitch for CUTCO Knives: Features, Price Comparison, and Sales Techniques, Quizzes of Customer Relationship Management (CRM)

A sales pitch for cutco knives, highlighting their features, comparing their price to a similar set of knives, and providing sales techniques for closing the sale and obtaining customer recommendations. The pitch emphasizes the quality, durability, and unique features of cutco knives, as well as their competitive pricing and guarantee.

Typology: Quizzes

2011/2012

Uploaded on 05/03/2012

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TERM 1
Summary
DEFINITION 1
Let me review why so many people choose to invest in CUTCO:
- You'll always have a sharp knife
-It's comfortable, safe, and sanitary
-You'll enjoy cooking more! & If you eat out one less time per
month, CUTCO pays for itself quickly!
-You won't waste another dollar on dull, dangerous knives
that don't work ($60/month)
-And CUTCO last forever, so it would be the last set of knives
you'd ever buy!
TERM 2
Wrap Up
DEFINITION 2
Mr./Mrs._____ Most people haven't had the opportunity to
price fine cutlery. It's like anything else, there isa wide
variety of quality and prices available. I'm sure you'd
agree that we can't compare CUTCO to a cheap set of knives
sold at a local bargain store.
TERM 3
Price Comparison Sheet
DEFINITION 3
(Pull out price comparison sheet-have pen in hand to point
with) I have a price comparison sheet for a set that is
similar to CUTCO. It is called Henckel's, and is found in most
department stores and specialty shops. Have you heard
of them before?
TERM 4
Henckel's Description
DEFINITION 4
This is a very high quality set made overseas. It has almost
everything you look for in a set of cutlery. It has full tangs,
high quality handle design, and high carbon stainless
steel blades. It is a top selling brand in stores.
TERM 5
Henckel's Price
DEFINITION 5
(point to Henckel's on price comparison sheet) As you can
see, the price for the Hencke's set is $1695. Sometimes,
you can find it on sale for $1000. There are, however, some
differences between this set and CUTCO. (point back
and forth to Henckel's and CUTCO during the next part)
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Summary

Let me review why so many people choose to invest in CUTCO:

  • You'll always have a sharp knife -It's comfortable, safe, and sanitary -You'll enjoy cooking more! & If you eat out one less time per month , CUTCO pays for itself quickly! -You won't waste another dollar on dull, dangerous knives that don't work ($60/month) -And CUTCO last forever , so it would be the last set of knives you'd ever buy! TERM 2

Wrap Up

DEFINITION 2

Mr./Mrs._____ Most people haven't had the opportunity to

price fine cutlery. It's like anything else, there isa wide

variety of quality and prices available. I'm sure you'd

agree that we can't compare CUTCO to a cheap set of knives

sold at a local bargain store.

TERM 3

Price Comparison Sheet

DEFINITION 3

(Pull out price comparison sheet-have pen in hand to point

with) I have a price comparison sheet for a set that is

similar to CUTCO. It is called Henckel's, and is found in most

department stores and specialty shops. Have you heard

of them before?

TERM 4

Henckel's Description

DEFINITION 4

This is a very high quality set made overseas. It has almost

everything you look for in a set of cutlery. It has full tangs,

high quality handle design, and high carbon stainless

steel blades. It is a top selling bran d in stores.

TERM 5

Henckel's Price

DEFINITION 5

(point to Henckel's on price comparison sheet) As you can

see, the price for the Hencke's set is $1695. Sometimes,

you can find it on sale for $1000. There are, however, some

differences between this set and CUTCO. (point back

and forth to Henckel's and CUTCO during the next part)

Henckel's VS CUTCO

-Henckel's sets have regular handles while CUTCO has comfortable and safe ergonomic handles -Heckel's sets aren't dishwasher safe but CUTCO handles are made of Thermo Resin which is dishwasher safe - Henckel's sets have mostly straight edges &recommend frequent sharpening while CUTCo has the exclusive DOUBLE-D Edge which stays sharp 7-10 years -Henckel's sets are made overseas but CUTCO is made in America -Henckel's sets guarantees only cover defectsbut CUTCO has the risk free FOREVER guarantee including free sharpening&15DayTrial TERM 7

Closing the Sale

DEFINITION 7 People who own CUTCO will tell you that it's ten times better than any knives they've ever used. I know you haven't had the chance to use it that much yet, but considering the guarantee and unique features , I'm sure you would agree that CUTCO is a t least twice as good as the overseas brands. When something is twice as good , offers twice quality and value , and lasts twice as long , you would expect it to be twice the price. At twice the price, you're talking over $3000 for a set of CUTCO. TERM 8

Homemaker Sets

DEFINITION 8 So let me show you what you get (Flip to Ultimate Set) This is our complete set. This is the best set for people who like to entertain or like to cook a lot. (Filp to Signature Set) This set falls between the complete and basic. These are our two most popular sets (Filp to Homemaker Set) for people who do an average amount cooking. (Show pg. 10; point w/pen) The first set is the CUTCO Homemaker with 8 Table Knives. You get all 10 tools, 8 Table Knives, a solid oak block, a cutting board and a sharpener for straight edge knives only. That is a very practical and complete set. the second set is the basic Homemaker without the Table Knives, which is also a very nice set. TERM 9

Present Price

DEFINITION 9 Our company has found that one of these sets appeal to just about everybody. The beautiful thing is that they are not quite three thousand dollars ($3000). Asa matter of fact, they're not even as much as this set which is $1695 (point to comparison sheet). TheHomemaker set is 10-79 or 2-30 over 5 months with no interest, and the Homemaker set without Table Knives is 8- or 1-85 over 5 months with no interest. TERM 10

Trail Close

DEFINITION 10

If you were considering a set of CUTCO, would you prefer

the Basic Homemaker Set or the Homemaker +8 Set

with the Table Knives? (wait for answer; compliment

choice)